#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

Send us a text In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty strategy that touches every part of the brand. Tropical Smoothie Cafe is meeting that challenge head-on, leveraging loyalty principles to create what it calls “everyday getaways” for its guests. At the heart of this effort is Melissa Cummings, Vice President of Digital Marketing. With over t...

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MOOYAH Burgers, Fries & Shakes: Building Customer Loyalty Between the Buns & Beyond

MOOYAH Burgers, Fries & Shakes: Building Customer Loyalty Between the Buns & Beyond

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Stacy Fields, Director of Digital Experience for MOOYAH Burgers, Fries & Shakes, about making strategic decisions based on data and customer ...

28 Juni 202325min

Loyalty360 Loyalty Live | Andy O'Dell, Clutch

Loyalty360 Loyalty Live | Andy O'Dell, Clutch

Send us a textLoyalty360's Mark Johnson interviews Andy O'Dell, Clutch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

27 Juni 202320min

Office Depot: The Human Touch Builds Customer Engagement & Lifetime Loyalty

Office Depot: The Human Touch Builds Customer Engagement & Lifetime Loyalty

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Kevin Moffitt, President of Office Depot, about core customer service aspects of an in-store experience, managing well-optimized marketing pr...

26 Juni 202326min

Verizon: Forming Strategic Partnerships To Create a Meaningful Small Business Customer Loyalty Program

Verizon: Forming Strategic Partnerships To Create a Meaningful Small Business Customer Loyalty Program

Send us a textMark Johnson, CEO of Loyalty360, spoke with Mike LiBassi, Manager, Business Lifecycle & Retention at Verizon, about the value of brand partnerships, gathering Voice of Customer feedback ...

19 Juni 202318min

Connecting with Customers in the Wild: How The North Face Builds Emotional Loyalty and Engagement with Experiences

Connecting with Customers in the Wild: How The North Face Builds Emotional Loyalty and Engagement with Experiences

Send us a textMark Johnson, CEO of Loyalty360, spoke with Vanessa Christie, Director of Loyalty and Experiences of The North Face, about the brand’s customer loyalty strategy, the new XPLR Pass loyalt...

16 Juni 202326min

Ford: The Road to Loyalty Program Success – Adapting to Change, Offering Flexibility, and Treating Loyalty Customers Like Family

Ford: The Road to Loyalty Program Success – Adapting to Change, Offering Flexibility, and Treating Loyalty Customers Like Family

Send us a textMark Johnson, CEO of Loyalty360, spoke with Dani Catana, North American Loyalty Operations Manager for FordPass™ Rewards Visa and FordPass™ Rewards Program, about building a robust loyal...

9 Juni 202313min

Designing a Personalized In-Store Experience: How Barnes & Noble’s Customer-Centric Focus Guided Its Loyalty Program Revamp

Designing a Personalized In-Store Experience: How Barnes & Noble’s Customer-Centric Focus Guided Its Loyalty Program Revamp

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Shannon DeVito, Senior Director of Book Strategy and Customer Experience at Barnes & Noble, about the brand’s shift in focus after going priv...

7 Juni 202321min

Loyalty360 Loyalty Live | Chris Mills, Talon.One

Loyalty360 Loyalty Live | Chris Mills, Talon.One

Send us a textLoyalty360's Mark Johnson interviews Chris Mills, Talon.One, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

6 Juni 202316min

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