#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

Send us a text In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty strategy that touches every part of the brand. Tropical Smoothie Cafe is meeting that challenge head-on, leveraging loyalty principles to create what it calls “everyday getaways” for its guests. At the heart of this effort is Melissa Cummings, Vice President of Digital Marketing. With over t...

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Wow Bao: From the Kitchen to the Virtual Space, Wow Bao Delivers Deliciousness to Loyal Customers

Wow Bao: From the Kitchen to the Virtual Space, Wow Bao Delivers Deliciousness to Loyal Customers

Send us a text Wow Bao was founded in 2003 by Lettuce Entertain You Enterprises (LEYE) — a privately held restaurant group founded in 1971. Since its inception, about 250 concepts have been created, a...

24 Juli 202324min

Loyalty360 Award Recap: A Q&A with Jason Whiting on the LEGO Group’s Multiple Award Recognitions

Loyalty360 Award Recap: A Q&A with Jason Whiting on the LEGO Group’s Multiple Award Recognitions

Send us a textFor 90+ years, the LEGO Group has been owned by the Kristiansen family in Billund, Denmark. What started as a wooden toy workshop in 1932 would grow into one of the most recognizable toy...

18 Juli 20237min

Bank of America®:  Innovation, Strategic Partnerships, and Personalization Demonstrate Value to Rewards Program Members Untitled Episode

Bank of America®: Innovation, Strategic Partnerships, and Personalization Demonstrate Value to Rewards Program Members Untitled Episode

Send us a textMark Johnson, CEO of Loyalty360, spoke with John Sellers, Head of Rewards at Bank of America, about the success of the Preferred Rewards program, innovating when leveraging technology, a...

17 Juli 202321min

Connecting the Bricks of Successful Loyalty: How LEGO® Built the VIP Rewards Program on Fun, Creativity, and Inclusivity

Connecting the Bricks of Successful Loyalty: How LEGO® Built the VIP Rewards Program on Fun, Creativity, and Inclusivity

Send us a textMark Johnson, CEO of Loyalty360, spoke with Jason Whiting, Director of Membership at the LEGO Group, about the new VIP rewards program, building and planning strategic partnerships, and ...

14 Juli 202326min

Loyalty360 Award Recap: A Q&A with Aiman Feza and Elizabeth McNeil on Scene+’s Multiple Award Recognitions

Loyalty360 Award Recap: A Q&A with Aiman Feza and Elizabeth McNeil on Scene+’s Multiple Award Recognitions

Send us a text Founded in 2007, Scene+ started as a joint venture between Cineplex — a major movie theatre chain in Canada — and Scotiabank — one of Canada’s top five banks. For over 10 years, Scene+ ...

12 Juli 20232min

Rewards, Your Way: How Scene+ Uses Personalization and Partnerships to Engage 13+ Million Members

Rewards, Your Way: How Scene+ Uses Personalization and Partnerships to Engage 13+ Million Members

Send us a textMark Johnson, CEO of Loyalty360, spoke with Elizabeth McNeil, the Director of Partnerships, and Aiman Feza, Senior Manager of Brand Communications at Scene+, about the relaunch of the lo...

12 Juli 20239min

Loyalty360 Award Recap: A Q&A with Stephanie Miller on Signia Aspire’s Multiple Award Recognitions

Loyalty360 Award Recap: A Q&A with Stephanie Miller on Signia Aspire’s Multiple Award Recognitions

Send us a textMark Johnson, CEO of Loyalty360, spoke with Stephanie Miller, Senior Loyalty Program Manager at Signia Aspire, about the brand’s award-winning presentations, advice for similar brands — ...

7 Juli 20237min

MOOYAH Burgers, Fries & Shakes: Building Customer Loyalty Between the Buns & Beyond

MOOYAH Burgers, Fries & Shakes: Building Customer Loyalty Between the Buns & Beyond

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Stacy Fields, Director of Digital Experience for MOOYAH Burgers, Fries & Shakes, about making strategic decisions based on data and customer ...

28 Juni 202325min

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