#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

Send us a text In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty strategy that touches every part of the brand. Tropical Smoothie Cafe is meeting that challenge head-on, leveraging loyalty principles to create what it calls “everyday getaways” for its guests. At the heart of this effort is Melissa Cummings, Vice President of Digital Marketing. With over t...

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Aristocrat: Loyalty360 Awards Recap Series | 2023 Loyalty Expo

Aristocrat: Loyalty360 Awards Recap Series | 2023 Loyalty Expo

Send us a text Aristocrat is a global leader in gaming content and technology and a top-tier publisher of free-to-play mobile games. Operating in the Americas, Europe, Middle East and Africa, and Asia...

17 Aug 20234min

Signia Aspire: Prioritizing Meaningful Relationships with B2B Customers Produce Loyal Program Members

Signia Aspire: Prioritizing Meaningful Relationships with B2B Customers Produce Loyal Program Members

Send us a text Signia is one of the 14 brands under the WS Audiology (WSA) umbrella. Formed in 2019 through the merger of Sivantos and Widex, WSA is a global hearing aid manufacturer, with its headqua...

14 Aug 202321min

Tractor Supply Company: Building Strong Customer Loyalty with a Devoted Rural Demographic

Tractor Supply Company: Building Strong Customer Loyalty with a Devoted Rural Demographic

Send us a text Founded first as a mail-order tractor parts business in 1938 by Charles E. Schmidt, Sr., Tractor Supply Company opened its first retail store in Minot, ND in the following year. Ever si...

9 Aug 202326min

Loyalty360 Loyalty Live | Oliver Page and Adrian Trzaskus, Deloitte

Loyalty360 Loyalty Live | Oliver Page and Adrian Trzaskus, Deloitte

Send us a text Deloitte has built a multi-functional business for over 100 years, primarily focusing on consulting, tax, and audit assistance. With a global presence of over 400,000 employees, the org...

8 Aug 202319min

Connecting with Community: How the e.l.f. Cosmetics’ Beauty Squad Disrupts Industry Norms and Shapes Culture

Connecting with Community: How the e.l.f. Cosmetics’ Beauty Squad Disrupts Industry Norms and Shapes Culture

Send us a textSince 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip, and face. They make high-quality, prestige-inspired cosmetics and skin care products at an extraord...

4 Aug 202319min

Men’s Wearhouse: Leveraging Decades of Experience, Innovating To Engage the Next Generation of Loyal Customers

Men’s Wearhouse: Leveraging Decades of Experience, Innovating To Engage the Next Generation of Loyal Customers

Send us a text Men’s Wearhouse was founded in 1973 in Houston, TX, by George Zimmer. With a background in men’s clothing, Zimmer grew the business — organically and through a series of acquisitions. M...

2 Aug 202326min

Cinergy: Bringing Customers Back to the Cinema with a Rewards Program Moviegoers Want

Cinergy: Bringing Customers Back to the Cinema with a Rewards Program Moviegoers Want

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Carrie Cohen, Marketing Loyalty & Analytics Manager at Cinergy, about how the Cinergy Elite loyalty plan works, incentivizing certain behavio...

31 Juli 202310min

Loyalty360 Loyalty Live | Eric Dean, Banyan

Loyalty360 Loyalty Live | Eric Dean, Banyan

Send us a textLoyalty360's Mark Johnson interviews Eric Dean, Banyan, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

25 Juli 202318min

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