#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

Send us a text In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty strategy that touches every part of the brand. Tropical Smoothie Cafe is meeting that challenge head-on, leveraging loyalty principles to create what it calls “everyday getaways” for its guests. At the heart of this effort is Melissa Cummings, Vice President of Digital Marketing. With over t...

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Technology Makes It Easier: A Q&A with Wings and Rings on Loyalty Programs and Improved Customer Engagement

Technology Makes It Easier: A Q&A with Wings and Rings on Loyalty Programs and Improved Customer Engagement

Send us a text Known originally as Buffalo Wings and Rings, the Wings and Rings first opened its doors in 1984 in Cincinnati, OH, with four locations. Entrepreneurs Nader Masadeh, Phillip Schram, and ...

14 Sep 202315min

A Game-Winning Approach: A Q&A with Aristocrat on Building B2B Customer Loyalty

A Game-Winning Approach: A Q&A with Aristocrat on Building B2B Customer Loyalty

Send us a text Aristocrat was founded in Sydney, Australia, in the 1950s as a gaming provider. Expansion followed in the next two decades, bringing the first five-reel slot machine to Europe and the U...

13 Sep 202311min

Loyalty360 Loyalty Live | Roger Williams, Marigold

Loyalty360 Loyalty Live | Roger Williams, Marigold

Send us a text With years of customer loyalty experience, the team at Marigold (formerly Cheetah Digital) has a strong pulse on the current customer loyalty landscape. In 2022, Marigold surveyed 1500+...

12 Sep 202325min

Exceeding Travelers’ Expectations: A Q&A with Best Western Hotels on Leadership, Customer Loyalty, and Brand Partnerships

Exceeding Travelers’ Expectations: A Q&A with Best Western Hotels on Leadership, Customer Loyalty, and Brand Partnerships

Send us a text For over 75 years, Best Western Hotels has inspired guests to travel through unique experiences and comfortable stays. The company’s success comes from its team’s caring spirit and a de...

12 Sep 202331min

Celebrating Women Who Travel: A Q&A with Hilton’s Jenn Chick about National Woman Road Warrior Day and How an Innovative Loyalty Program Enhances the Stay

Celebrating Women Who Travel: A Q&A with Hilton’s Jenn Chick about National Woman Road Warrior Day and How an Innovative Loyalty Program Enhances the Stay

Send us a text Hilton, founded in 1919 by visionary Conrad Hilton, is an iconic brand recognized worldwide. From its humble beginnings in Cisco, TX, the brand’s innovative leadership, dedicated team m...

30 Aug 202327min

Turning Left or Right: A Q&A with Parkland on Creating Customer Loyalty in the Retail Fuel Space

Turning Left or Right: A Q&A with Parkland on Creating Customer Loyalty in the Retail Fuel Space

Send us a text Parkland traces its beginning back to a single retail location established in the 1970s in rural Alberta, Canada. For the next four and a half decades, in addition to establishing its o...

29 Aug 202326min

Changing the Direction of Banking: A Q&A with LendingClub® on Personalization and Delivering Customer-Centric Benefits

Changing the Direction of Banking: A Q&A with LendingClub® on Personalization and Delivering Customer-Centric Benefits

Send us a text LendingClub® was founded in two unlikely ways. First, it began during the Great Recession of 2007, when banks were not issuing loans because of the economic climate. Second, it started ...

23 Aug 202324min

Loyalty360 Loyalty Live | Kim Welther, Baesman

Loyalty360 Loyalty Live | Kim Welther, Baesman

Send us a textLoyalty360's Mark Johnson interviews Kim Welther, Baesman, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

22 Aug 202313min

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