#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

Send us a text In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty strategy that touches every part of the brand. Tropical Smoothie Cafe is meeting that challenge head-on, leveraging loyalty principles to create what it calls “everyday getaways” for its guests. At the heart of this effort is Melissa Cummings, Vice President of Digital Marketing. With over t...

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Does Del Taco Have a Loyalty Program? ‘Del Yeah!’ They Do

Does Del Taco Have a Loyalty Program? ‘Del Yeah!’ They Do

Send us a textErin Levzow is the Vice President of Marketing Technology for Del Taco, an American-Mexican fast food chain with over 600 locations that specializes in a combination of traditional Mexic...

19 Okt 202118min

Author Emmanuel Probst Says Simple Brand Hacks Can Deliver Meaning on a Limited Budget

Author Emmanuel Probst Says Simple Brand Hacks Can Deliver Meaning on a Limited Budget

Send us a text Dr. Probst is the author of Brand Hack: How to Build Brands by Fulfilling the Consumer Quest for Meaning from PowerHouse Books, distributed through Simon & Schuster. He recently spoke w...

13 Okt 202125min

Jack in the Box is “Jack of All Trades” in Loyalty Offerings

Jack in the Box is “Jack of All Trades” in Loyalty Offerings

Send us a textRyan Ostrom is Chief Marketing Officer and Executive Vice President at Jack in the Box, which has over 2,200 locations, primarily serving the West Coast of the United States.Loyalty360 C...

12 Okt 202125min

Schnucks Rewards Using Technology to Enrich Customer Experience

Schnucks Rewards Using Technology to Enrich Customer Experience

Send us a textAnn Ehnert is Director of CRM and Loyalty Marketing at Schnucks, a grocery retailer with 111 stores across Missouri, Illinois, Indiana and Wisconsin.Loyalty360 CEO Mark Johnson spoke wit...

6 Okt 202112min

Western Union Speaker Preview at Loyalty360 Expo

Western Union Speaker Preview at Loyalty360 Expo

Send us a textWestern Union’s Harveer Singh and Lucy Donaldson speak about being a presenter at the 2021 Loyalty Expo in October.Singh and Donaldson spoke with Loyalty360 CEO Mark Johnson about being ...

5 Okt 202112min

Papa John’s Loyalty Program Earning Big Slice of Brand Revenue

Papa John’s Loyalty Program Earning Big Slice of Brand Revenue

Send us a textLisa Hallam is the Senior Director for Loyalty and Consumer Strategy at Papa John’s, the world’s third-largest pizza delivery company with more than 5,500 restaurants in 49 countries and...

1 Okt 202113min

rue21 Seeing Big Growth with Rewards and Loyalty Efforts

rue21 Seeing Big Growth with Rewards and Loyalty Efforts

Send us a textJulia Draper is the Vice President of Marketing at rue21, a leading teen specialty retailer which operates over 650 stores in 45 states.Loyalty360 CEO Mark Johnson spoke with Draper abou...

30 Sep 202125min

Loyalty Live - Guy Cierzan, ICF Next

Loyalty Live - Guy Cierzan, ICF Next

Send us a textLoyalty360's Mark Johnson interviews Guy Cierzan, ICF Next to discuss the trends in customer loyalty and customer experience, with a focus on current trends in customer loyalty fraud and...

28 Sep 202114min

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