20Growth: Inside Kraken's $1.5BN Growth Playbook: What Works, What Doesn't and What No Founders Understand About Growth That Will Change Their Company with Mayur Gupta

20Growth: Inside Kraken's $1.5BN Growth Playbook: What Works, What Doesn't and What No Founders Understand About Growth That Will Change Their Company with Mayur Gupta

Mayur Gupta is currently the CMO at Kraken, one of the largest crypto platforms in the world. Prior to that, he lead Marketing, Business Transformation and Growth at Gannett - USA Today Network, led Growth at Spotify and was the CMO at Freshly which eventually got acquired by Nestle. He was the first ever Chief Marketing Technologist at Kimberly Clark.

In Today's Episode We Discuss:

03:25 Biggest Growth Lessons from Spotify

08:21 Role of Marketing in Product-Led Companies

13:35 How to Build a Growth Engine

20:40 Organic vs. Paid Growth Strategies

27:36 The Branding Dilemma: Performance vs. Brand Marketing

28:37 Creating Demand: The Role of Upper Funnel Marketing

29:35 Balancing Investment: Immediate vs Long Term Bets

30:03 Channel Saturation and Experimentation

31:42 Growth Strategies and Performance Metrics

34:54 Growth: Big Swings or Moving % Points

40:04 Successful Growth Experiments and Tactics

44:56 Quick Fire Questions and Final Thoughts

Avsnitt(1449)

20 VC 017: Nektarios Liolios of Startupbootcamp on Fintech, Pitching and London's Tech Scene

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Mike Seibel has enjoyed the most incredible career in the technology industry on both the Founder and the VC side of the table. He was Co-Founder and CEO of Justin.TV which was part of the Y Combinato...

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Kyle Lui is Principal at DCM Ventures where he helps entrepreneurs scale their companies and advise on product development across IOT, consumer internet and mobile and enterperise Saas. Prior to DCM, ...

23 Feb 201520min

20 VC 013: Frank Meehan Series A, Spark Labs and The Future of The Asian Tech Market

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Frank is Co-Founder and General Partner at Spark Labs Global seed fund where he has invested in 40 companies in the US, UK and Asia. Previously, Frank was part of Horizon Ventures where he represented...

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20 VC 012: Angel Investing, Accelerators and AdTech with Clark Landry

20 VC 012: Angel Investing, Accelerators and AdTech with Clark Landry

Clark Landry is Founder and Chairman at Shift, the leading social advertising network for brands. He is also Executive Chairman of GraphEffect, a prominent social media marketing firm. In recent years...

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20 VC 011: London's Early Stage Funding Scene with Thomas Jones

20 VC 011: London's Early Stage Funding Scene with Thomas Jones

A very exciting day on the 11th episode of The Twenty Minute VC as we welcome our 1st London based guest on the show, Thomas Jones. Thomas is Founder and Partner at Charlotte Street Capital, who inves...

9 Feb 201525min

20 VC: Niko Bonatsos on Startup Valuations

20 VC: Niko Bonatsos on Startup Valuations

It is a great pleasure to have Niko Bonatsos on today's episode of The Twenty Minute VC. Niko is Principal at General Catalyst Partners where he specialises in mobile, consumer and healthcare technolo...

5 Feb 201522min

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