Shopify's Big Ad Move, AI Shopping Trends, and Meg's $1M Fine

Shopify's Big Ad Move, AI Shopping Trends, and Meg's $1M Fine

It’s a solo show this week as Mal holds the fort while Paul tackles a busy wrap-up to 2024. In this fast-paced and packed episode of This Week in Ecommerce, Mal breaks down the latest in the world of retail and ecommerce - just as the industry gears up for its holiday hibernation.

Here’s what’s on the agenda:

  • $1M Fine for Misleading Ads: Meg's Flowers got hit hard by the ACCC for misleading customers about physical store locations. Mal highlights what brands can learn about trust, transparency, and playing fair in the digital age.
  • AI is Shopping’s New Normal: A staggering 52% of US shoppers now use AI tools like virtual assistants and try-on tech. Mal shares insights on how AI isn’t slowing down anytime soon - and why you should care in 2025.
  • Shopify’s Ad Power Play: Shopify is going toe-to-toe with Amazon by pushing into ads. Learn how their Shop app could transform into the world’s largest marketplace, but also why it may drive up your advertising costs.


Plus, a quick nod to Boxing Day prep, winding down for the holidays, and a tease for next week’s predictions episode - don’t miss it!


Follow Mal
LinkedIn: https://www.linkedin.com/in/malchia/
Website: malchia.com

Follow Paul
LinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/
Website: learnecommerce.com

Follow Ecom Nation
LinkedIn: https://www.linkedin.com/company/ecom-nation/
Website: ecomnation.com.au
Website: ecomnation.com.au


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