Content DNA.

This week I chat with John Esperian about his new book Content DNA.

Amongst other things John tells us about his CHAIR framework for getting started with content on LinkedIn or elsewhere.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Avsnitt(483)

60. The BIG Takeover!

60. The BIG Takeover!

NewsCharacter from Ex-Machina film has a LinkedIn profile - even though she is a robot! Update since recording - it looks as though this profile has been taken down.If you have a really good post that...

10 Apr 201538min

59. LinkedIn quizzes & the damage they could be doing to you!

59. LinkedIn quizzes & the damage they could be doing to you!

NewsI had a reply from the person whose published post achieved over 3 million views and she doesn't know why it was so successful!LinkedIn acquire RefreshLinkedIn's April fool jokeUniversity offer pr...

4 Apr 201537min

58. The Mystery of the LinkedIn Certified Publisher

58. The Mystery of the LinkedIn Certified Publisher

NewsLinkedIn finally bring their Jobs app to AndroidA member increases their profile views by 425%!LinkedIn settles battle over email invitesA LinkedIn post gets 3.3 million views...and they are not a...

28 Mars 201536min

57. I don't have time for this!

57. I don't have time for this!

NewsLinkedIn Expands Efforts to Help Colleges Keep in Touch With Students and AlumniJP Morgan episode 3! Another financial firm acts like a communist state!LinkedIn acquires employee referral software...

21 Mars 201537min

56. LinkedIn Personal Profiles With Company Names

56. LinkedIn Personal Profiles With Company Names

NewsLinkedIn improve their sponsored InMail serviceThe JP Morgan saga continuesA new study analyses how 'happy' politicians are from their LinkedIn profile picturesCommentaryFlorist posts an image upd...

14 Mars 201535min

55. Who has the keys to your LinkedIn account?

55. Who has the keys to your LinkedIn account?

NewsAn insight into LinkedIn's mobile strategyJP Morgan's global Head of Technology has sent out a memo advising staff to make their profiles sparse of information to prevent Recruiters from finding t...

7 Mars 201536min

54. Your password for a dollar!

54. Your password for a dollar!

NewsLinkedIn pay a measly $1 compensation to users who had their password stolen.Company pages get a new feature - notifications.A bank is accused of asking it's employees to limit the information in ...

28 Feb 201536min

53. LinkedIn Ads are following you!

53. LinkedIn Ads are following you!

All about LinkedIn ads, plus other topics.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.

21 Feb 201533min

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