435. Unpacking the Decline in Organic Reach

435. Unpacking the Decline in Organic Reach

Organic content reach is on the decline again!

"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex.

Also in this episode:

  • Creator mode confusion
  • LinkedIn™️ Games
  • AI-generated content screening
  • The new immersive video feed mystery
  • Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Avsnitt(481)

409. The LinkedIn™️ Cheaters

409. The LinkedIn™️ Cheaters

When pods combine with auto-commenting tools, we have a problem!But is it right to publicly expose people who we believe are cheating in this way?Plus:A new Chrome extensionMy thoughts on LinkedIn™️ A...

14 Okt 202344min

408. LinkedIn™️ adopt a 'pay to spam' policy

408. LinkedIn™️ adopt a 'pay to spam' policy

LinkedIn restricts customised invitations to just 10 a month!I examine why they are doing it and why it's such a bad idea.That plus:New message inboxes 👍New content search filter 👍Added feature to n...

7 Okt 20231h 5min

407. LinkedIn™️ Content Checklist

407. LinkedIn™️ Content Checklist

There are 5 key questions to ask yourself before you post on LinkedIn™️.If you can consistently deliver on these points, you are much more likely to reach more of the right people on LinkedIn™️.NEW pr...

2 Okt 20231h 6min

406. The first ever UK LinkedIn™️ conference!

406. The first ever UK LinkedIn™️ conference!

This week, I sat down for a chat with the relentlessly helpful, and all-round top bloke John Espirian about the exciting news that there will be a conference for LinkedIn™️ enthusiasts in Birmingham, ...

23 Sep 20231h 2min

Creator mode - the debate is over!

Creator mode - the debate is over!

We've had creator mode for over 2 years now and for some, the decision on whether to enable it or not is still debatable...not for me, It's a no brainer! That plus, Passkey access is coming to Linke...

16 Sep 202346min

Hashtag Deprecation

Hashtag Deprecation

The news broke last week that LinkedIn have decided to dump hashtags. In this episode I explore what I think is really going on and why I think this isn't quite the bad move others seem to think it is...

9 Sep 202348min

A LinkedIn Live with Lynnaire

A LinkedIn Live with Lynnaire

This week I've been hit with some sort of lurgy that has stolen my voice! So instead of not publishing this week, I thought you might like to listen to a livestream I did with Lynnaire Johnston this w...

2 Sep 20231h 7min

Help!

Help!

This week has seen another example of the notorious LinkedIn help center being less than helpful! It's an all to common story unfortunately but why does this happen? According to LinkedIn Help they ar...

28 Aug 20231h 14min

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