Craft Beer Professionals28 Apr 2025

How to Keep Your Brewery Relevant for the Next Generation

The next wave of beer drinkers is here, and spoiler alert—they’re not like the last lot. Gen Z is all about connection, inclusivity, and creating new rituals, which means the old “pint in the pub” experience might need a bit of a shake-up. In this session, I’ll walk you through how to connect with this fresh generation of drinkers.

We will cover branding, marketing, taproom vibes, and everything in between. It’s not just about making great beer anymore (though that still helps); it’s about creating experiences that bring people together in a modern and meaningful way.

If you’re ready to turn your brewery into a magnet for the next-gen, grab a seat and let’s chat about how you can stand out, stay relevant, and make your mark.

Tim Weaver is the guy who makes brands brilliant. As the owner of The Brand Weaver, he’s spent over 15 years helping brands craft identities that not only look cracking but actually work—bringing in punters, growing sales, and making a splash in the industry. Whether it’s giving a startup its first big break or breathing new life into a well-loved brewery, Tim’s all about making sure your brand stands out, turns heads, and keeps people coming back for more. He’s got a knack for spotting what makes a brand special and turning that into something unforgettable. When he’s not brewing up brand magic, you’ll find him sharing stories, cracking jokes, or enjoying a pint (strictly for research purposes, of course).

Huge thanks to Small Batch Standard + InTouch Labels

Stay up to date with CBP: http://update.craftbeerprofessionals.org

Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

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