Successful Storytelling: Rewriting the Work-Life Balance Narrative with amPR

Successful Storytelling: Rewriting the Work-Life Balance Narrative with amPR

In this heartfelt and inspiring episode of All Hands on Tech, host Eilish Bonang-Smith speaks with Ashley MacInnis, founder of AMPR, a communications and PR consulting firm built on the power of strategic storytelling. Ashley shares her journey from being laid off while pregnant to launching her own business, and how that leap of faith became the foundation for a career centred on helping others show up authentically across platforms.

Ashley opens up about the challenges and triumphs of entrepreneurship, offering a candid look at what it means to grow a business while raising a young family. From working at the rink during hockey games to taking client calls during nap time, her story is a relatable and powerful example of balancing ambition with the realities of parenting.

Throughout the episode, she reflects on her values—authenticity, resilience, and community—and how they guide her approach to both life and work. Her passion for storytelling is clear, and she explains how helping clients connect with their audiences through meaningful narratives is what fuels her work at AMPR. She also shares new directions for her business, including a growing focus on digital ads and a forthcoming book designed to help small businesses take control of their own communications.

This conversation is a must-listen for entrepreneurs, creatives, and anyone navigating the winding path of career and family life. Ashley’s perspective is honest, encouraging, and a reminder that success doesn’t always follow a straight line. Tune in to hear why she believes the best stories—the ones worth telling—often start in the most unexpected ways.

Learn more about amPR Inc: https://ampr.co/
Visit Digital Nova Scotia: https://digitalnovascotia.com/

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What happens when cutting-edge AI meets the vast, mysterious world beneath the waves? This episode of All Hands on Tech with Digital Nova Scotia dives into how students, researchers, and industry are ...

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GoSecure: Cyber Careers Decoded - SOCs, Threat Hunting & How to Get In

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Ever wondered what really goes on inside a Security Operations Center (SOC)? In this episode, host, Claire Quirion chats with Derek Halfyard from GoSecure about his journey from NSCC to leading threat...

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Konnekt Digital Engagement: Supporting the Evolution of Local Tech

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In this episode of All Hands on Tech, host Claire Quirion welcomes Jeff MacArthur, CEO of Konnekt Digital Engagement and a longtime leader in Atlantic Canada’s tech industry. With over a decade of inv...

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Mobia Technology Innovations: A People-First Approach to Tech

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In this exciting episode of All Hands on Tech, host Claire Quirion is joined by  Mike Reeves, President and Owner of Mobia Technology Innovations. From cybersecurity to cloud architecture, Mobia's wor...

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Interactive Society of Nova Scotia: Building a Stronger, Connected Community for Game Developers

Interactive Society of Nova Scotia: Building a Stronger, Connected Community for Game Developers

In this exciting episode of All Hands on Tech, host Claire Quirion sits down with Ryan Sno-Wood from the Interactive Society of Nova Scotia (ISNS) to talk about the fast-growing world of game developm...

2 Juni 202556min

Growing Authentically with Dash Social: Revolutionizing How Brands Connect with Creators

Growing Authentically with Dash Social: Revolutionizing How Brands Connect with Creators

In this episode of All Hands on Tech, our host Claire Quirion sits down with Daphne North, Director of Product Marketing and Content at Dash Social, to explore the bold rebrand of Dash Hudson, and wha...

26 Maj 202529min

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