Successful Storytelling: Rewriting the Work-Life Balance Narrative with amPR

Successful Storytelling: Rewriting the Work-Life Balance Narrative with amPR

In this heartfelt and inspiring episode of All Hands on Tech, host Eilish Bonang-Smith speaks with Ashley MacInnis, founder of AMPR, a communications and PR consulting firm built on the power of strategic storytelling. Ashley shares her journey from being laid off while pregnant to launching her own business, and how that leap of faith became the foundation for a career centred on helping others show up authentically across platforms.

Ashley opens up about the challenges and triumphs of entrepreneurship, offering a candid look at what it means to grow a business while raising a young family. From working at the rink during hockey games to taking client calls during nap time, her story is a relatable and powerful example of balancing ambition with the realities of parenting.

Throughout the episode, she reflects on her values—authenticity, resilience, and community—and how they guide her approach to both life and work. Her passion for storytelling is clear, and she explains how helping clients connect with their audiences through meaningful narratives is what fuels her work at AMPR. She also shares new directions for her business, including a growing focus on digital ads and a forthcoming book designed to help small businesses take control of their own communications.

This conversation is a must-listen for entrepreneurs, creatives, and anyone navigating the winding path of career and family life. Ashley’s perspective is honest, encouraging, and a reminder that success doesn’t always follow a straight line. Tune in to hear why she believes the best stories—the ones worth telling—often start in the most unexpected ways.

Learn more about amPR Inc: https://ampr.co/
Visit Digital Nova Scotia: https://digitalnovascotia.com/

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From Corporate to Cause: Navigating Wellness with Fem Entity

From Corporate to Cause: Navigating Wellness with Fem Entity

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In the latest episode of All Hands on Tech, we sit down with David Tonen, the co-founder and CEO of BeResponsive Media, to explore the evolving world of digital marketing and what sets his agency apar...

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Inside the 2024 Atlantic Technology Summit: Innovation for a Connected World

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In this episode of All Hands on Tech, hosts Eilish and Ashley chat with Calvino Anderson, Vice President of Sales at Gallagher and one of the key organizers behind the Atlantic Technology Summit. The ...

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Human-First Hiring: The Heart of Humankind Global Recruitment

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In this episode of the All Hands on Tech, host Eilish Bonang is joined by Rick Purcell, Managing Director, and Andy Chesters, Recruitment Director, of Humankind Global Recruitment, a company that has ...

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Crafting Compelling Communication: Kelford Inc. Shares Insights on AI, Content Creation, and Customer Focus in Tech

Crafting Compelling Communication: Kelford Inc. Shares Insights on AI, Content Creation, and Customer Focus in Tech

In this episode of All Hands on Tech, hosts Eilish and Greg explore the dynamic world of tech marketing with Joel Kelly, co-founder of Kelford Inc. They discuss how the rapidly evolving landscape is r...

20 Aug 202442min

Breaking Barriers: The Power of Accessibility and Authenticity with Clarity Web Design Studio

Breaking Barriers: The Power of Accessibility and Authenticity with Clarity Web Design Studio

Join hosts, Eilish and Greg, for the latest episode of All Hands on Tech - Breaking Barriers: The Power of Accessibility and Authenticity with Clarity Web Design Studio. This week, our hosts sat down ...

6 Aug 202437min

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