Tariffs, Trump, TikTok: What’s going to happen to ads in 2025?
Channels with Peter Kafka30 Apr

Tariffs, Trump, TikTok: What’s going to happen to ads in 2025?

There are all kinds of ways to measure the health of an economy. The one I rely on is ad spending. One reason for that is simple: I work in ad-supported businesses, so I want to know about things are going to affect me personally. A less self-interested reason: The health of the ad business is tied directly to the way companies feel about their overall health. So if things turn south, you’ll often see it in falling ad spend. And as the industry gets increasingly digital, that means it’s that much more responsive to changes in the economy: When the pandemic hit 5 years ago, ad spend all but disappeared for a couple months — and then roared back once companies realized how much spending had shifted online. So that’s the background for my chat with Smartly CEO Laura Desmond, who I often rely on for a state-of-the-state when it comes to the ad industry. Desmond is a longtime ad biz veteran, and at her current gig she works directly with digital clients, helping them figure out where to place their money and the best way to optimize their campaigns. So she’s got excellent insight into the most sensitive spenders in the market. Desmond’s takeaway: Long-term changes like a possible TikTok ban just don’t show up on most advertisers’ radars. But potential tariff impacts, which could hit by late May, could be a big hit — if they materialize. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Avsnitt(540)

Ev Williams, Medium CEO

Ev Williams, Medium CEO

In an episode that originally aired on Recode Decode, Medium CEO Ev Williams talks with Peter Kafka about why writing on the Internet today is all about the platform. Plus: Why did Williams and the rest of Twitter's board seemingly change their minds about Jack Dorsey's eligibility to be CEO again? Learn more about your ad choices. Visit podcastchoices.com/adchoices

24 Dec 201532min

Katie Nolan, Fox Sports TV Host

Katie Nolan, Fox Sports TV Host

In an episode that originally aired on Recode Decode, the NFL's media czar Brian Rolapp talks with Peter Kafka about why a soon-to-be-auctioned set of games might (or might not) go to the Internet. Plus: What separates live sports from the rest of the TV business? Learn more about your ad choices. Visit podcastchoices.com/adchoices

17 Dec 201523min

Brian Rolapp, NFL Media Czar

Brian Rolapp, NFL Media Czar

In an episode that originally aired on Recode Decode, the NFL's media czar Brian Rolapp talks with Peter Kafka about why a soon-to-be-auctioned set of games might (or might not) go to the Internet. Plus: What separates live sports from the rest of the TV business? Learn more about your ad choices. Visit podcastchoices.com/adchoices

10 Dec 201534min

Ricky Van Veen, CollegeHumor Co-Founder

Ricky Van Veen, CollegeHumor Co-Founder

In an episode that originally aired on Recode Decode, CollegeHumor co-founder Ricky Van Veen talks with Peter Kafka about monetizing content on the Internet and why a lot of that content is moving to "old" platforms like TV. Plus: Who's more powerful, Rupert Murdoch or Mark Zuckerberg? Learn more about your ad choices. Visit podcastchoices.com/adchoices

3 Dec 201533min

Populärt inom Politik & nyheter

svenska-fall
p3-krim
rss-viva-fotboll
flashback-forever
rss-sanning-konsekvens
svd-dokumentara-berattelser-2
aftonbladet-daily
rss-vad-fan-hande
olyckan-inifran
rss-krimstad
fordomspodden
dagens-eko
motiv
rss-frandfors-horna
krimmagasinet
rss-krimreportrarna
blenda-2
svd-nyhetsartiklar
kungligt
svd-ledarredaktionen