🚁 “Mission: iMpossible” — Apple’s Hoarder’s Quarter. The Cars-becoming-Spas trend. Elon’s DOGE exit.
The Best One Yet2 Maj 2025

🚁 “Mission: iMpossible” — Apple’s Hoarder’s Quarter. The Cars-becoming-Spas trend. Elon’s DOGE exit.

Luxury cars are adding wild mindful wellness features
 But will anyone pay for an in-car spa?

Elon just exited DOGE
 So we calculated the $$$-saving scorecard.

Apple pulled off a “Mission Impossible” operation
 We’re calling it the Hoarder’s Quarter.

Plus, who will win the Kentucky Derby?
 The horse whose name begins with “S.”


$AAPL $SPY $MGGYY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 the Starbucks Frappuccino đŸ„€


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episodes drop weekly. It’s The Best Idea Yet.


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Avsnitt(1623)

🏩 “Mergers & Athletes” — Goldman’s sports agency. Burberry’s british pivot. Sonder’s hotel drama. +RIP Penny

🏩 “Mergers & Athletes” — Goldman’s sports agency. Burberry’s british pivot. Sonder’s hotel drama. +RIP Penny

Goldman Sachs bought a VC and a sports talent agency
 because they take a tiny % of huge $$$.Burberry’s stock is up 50% on their British pivot
. They’re leaning into England’s bad weather.Sonder abrup...

14 Nov 202521min

đŸ©± “Keeping Up With $5B” — Skims’ money situation. Country Music’s AI hit. Netflix’s theme park opens. +Harvard Grade InflAAAAtion

đŸ©± “Keeping Up With $5B” — Skims’ money situation. Country Music’s AI hit. Netflix’s theme park opens. +Harvard Grade InflAAAAtion

The #1 country song in America was made by AI
 It's the 1st of many future AI firsts.Kim Kardashian’s Skims hit a $5B valuation
 Wall Street thinks it’s worth more than Nike and Lulu.Netflix just open...

13 Nov 202520min

đŸ‘”đŸœđŸ„Ą “Silver Swipers” — DoorDash’s grannie growth. Softbank’s Nvidia ghosting. Italy’s Tortellini tariff. +McRib Bitcoin

đŸ‘”đŸœđŸ„Ą “Silver Swipers” — DoorDash’s grannie growth. Softbank’s Nvidia ghosting. Italy’s Tortellini tariff. +McRib Bitcoin

DoorDash is the fastest-growing brand in America
 shockingly because of your boomers.Softbank sold all its $5.8B of Nvidia stock
 because AI $ is actually finite.Italian Pasta is getting a 107% tariff...

12 Nov 202521min

đŸ€Ą “Forced Fun!” — Target’s Smile Rule. Trump’s $2k Tariff Dividend. OneSkin’s dude beauty. +Starbucks’ Bear-ista.

đŸ€Ą “Forced Fun!” — Target’s Smile Rule. Trump’s $2k Tariff Dividend. OneSkin’s dude beauty. +Starbucks’ Bear-ista.

Target’s making workers smile if a customer is within 10 ft
 but it’s not the only “Forced Fun biz.President Trump wants to send you 
 but we found 5 huge economic plot holes.OneSkin has biohacked the...

11 Nov 202520min

đŸŠș “How Vests Won Wall St” — Vest Szn. Duolingo’s unhinged mistake. Air Travel’s Expedia moment. +AI Dog Pawdcasters

đŸŠș “How Vests Won Wall St” — Vest Szn. Duolingo’s unhinged mistake. Air Travel’s Expedia moment. +AI Dog Pawdcasters

It’s Vest Season
 So we tracked the history of Corporate America’s fave fashion to 1666.Duolingo’s stock had its worst day ever
 because its Owl Mascot wasn’t unhinged *enough*.Expedia’s stock jumped ...

10 Nov 202522min

🩈 “Doo-Doo-Doo” — Baby Shark’s IPO. 85% off Ozempic. Lyft CEO David Risher. +Restaurant Hottie AI

🩈 “Doo-Doo-Doo” — Baby Shark’s IPO. 85% off Ozempic. Lyft CEO David Risher. +Restaurant Hottie AI

President Trump struck a deal with Big Pharma for $150 GLP-1 drugs
 a total euro move.On the 10th anniversary of the Baby Shark video
 its owner PinkFong IPO’d at a $400 million valuation.Lyft’s CEO c...

7 Nov 202526min

👠 “HOLD Tory Birch” — Fashion’s stock market. Elon’s $1 Trillion Rihanna payday. The Capitalism Election. +Tom Brady’s cloned dog

👠 “HOLD Tory Birch” — Fashion’s stock market. Elon’s $1 Trillion Rihanna payday. The Capitalism Election. +Tom Brady’s cloned dog

Will Elon quit Tesla tomorrow?... He may if shareholders don’t approve his $1 Trillion bonus (“Better Have My Money”)Hold: Gucci. Sell: Isabel Marant. Buy: Loewe
. Fashion Trading is the new “Life Div...

6 Nov 202521min

đŸ»â€â„ïž “Artificial Santa” — Coca-Cola’s AI holiday ad. Axon’s bipartisan tasers. Beta’s e-airplane IPO. +Line-Waiting Biz

đŸ»â€â„ïž “Artificial Santa” — Coca-Cola’s AI holiday ad. Axon’s bipartisan tasers. Beta’s e-airplane IPO. +Line-Waiting Biz

One stock defies politics: Axon
 They found unity (reducing deaths) in a divisive topic (policing).Coca-Cola’s holiday commercial is here, and it’s AI-generated
 headlines show hate, but data shows lo...

5 Nov 202522min

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