Grow Your Online Reputation With Testimonials —A.U.M.™ LIVE

Grow Your Online Reputation With Testimonials —A.U.M.™ LIVE

When you realize that 90% of consumers read reviews before committing to a purchase, the value of creating and implementing a testimonial process is obvious. But since we’re only four years out from the SEC allowing advisors to share testimonials, navigating the regulations can be tricky. How and where can you share client reviews? And how do you collect those reviews in the first place? Andrew Johnson of TestimonialiQ joins Kalli for another exciting episode of Ask Us Marketing, sponsored by the FPA, as they talk about how you can navigate regulations and use reviews to help your firm rise to the top of search engine results.


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How to build a business empire from your podcast —A.U.M.™ LIVE

How to build a business empire from your podcast —A.U.M.™ LIVE

AUM (Ask Us Marketing) is a 30-minute live stream airing every Monday (sans holidays) at noon central, 12 p.m. CST. We delve into a specific marketing topic in each episode. Sometimes it's with an exp...

4 Mars 202441min

Financial Advisor Marketing Trends —A.U.M.™ LIVE

Financial Advisor Marketing Trends —A.U.M.™ LIVE

Want to be in on the next big thing before it drops? Thanks to Inside Information, you can be! You might not know how to decode the latest TikTok terminology, but you can become fluent in up-and-comin...

12 Feb 202446min

Webinar Process from Idea to Client Follow-Up —A.U.M.™ LIVE

Webinar Process from Idea to Client Follow-Up —A.U.M.™ LIVE

For advisors looking to establish themselves as reliable resources, hosting a webinar is a move that just makes sense. But where do you start? How do you pick a topic, and how do you make sure your au...

5 Feb 202437min

Marketing Metrics That Matter —A.U.M.™ LIVE

Marketing Metrics That Matter —A.U.M.™ LIVE

As an advisor, you know your way around numbers. But what about your social media and website metrics? If you want to learn the difference between engagement, impressions, reach, and views, and unders...

29 Jan 202428min

How to Leverage Your Book to Get Press Coverage —A.U.M.™ LIVE

How to Leverage Your Book to Get Press Coverage —A.U.M.™ LIVE

Did you know that one of the best ways for advisors to get established as trusted experts is to write a book? And while writing a book is a feat in and of itself, getting it noticed is a whole other c...

22 Jan 202431min

Research-Based Marketing With Dr. Dubofsky And Dr. Sussman —A.U.M.™ LIVE

Research-Based Marketing With Dr. Dubofsky And Dr. Sussman —A.U.M.™ LIVE

Where is the intersection of mind, soul, and personal finance? Go beyond the numbers this week as we invite Drs. David Dubofsky and Lyle Sussman, co-authors of “Your Total Wealth,” to share the life l...

8 Jan 202435min

Marketing Around Your Audience's Life Events

Marketing Around Your Audience's Life Events

Age may be “just a number,” but it also impacts the financial scenarios your clients face. Want to stay ahead of the curve and make marketing moves that meet your clients where they’re at? In this epi...

4 Dec 202331min

Incorporating Charitable Causes Into Your Marketing

Incorporating Charitable Causes Into Your Marketing

We host A.U.M - Ask Us Marketing on the first Monday of every month. In this episode, we will be talking to David Adams of Adams Wealth Partners about Integrating a Charitable Cause (like Alzheimer's ...

6 Nov 202327min

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