What is a Customer Journey Map?
#9. What is a Customer Journey Map? What exactly is a Customer Journey Map? It’s a visual representation of the process a customer or prospect goes through to achieve a specific goal with your company...
24 Apr 201922min
Why Do You Want to Open a Restaurant?
#8: Why Do You Want to Open a Restaurant? To be totally transparent... I think a lot of people go into business for the wrong reasons. They open restaurants because they think it'll be fun (which it s...
17 Apr 201925min
How to Build a Comprehensive Marketing Strategy
#7: How to Build a Comprehensive Marketing Strategy What does your marketing strategy look like? Do you even have a marketing strategy? If you're like a lot of restaurant owners out there, it's non-ex...
10 Apr 201919min
Pillar Four: DIFFERENTIATION
Fourth Marketing Pillar - DIFFERENTIATION We're starting to turn the corner now as we come to the fourth episode in a 5-show arc. We've been breaking down the Five Pillars of Marketing as a way of giv...
5 Apr 201920min
Pillar Three: COMPETITION
Third Marketing Pillar - Competition Welcome to the third in a 5-episode arc where we're talking about the Five Pillars of Marketing. Before we can begin building a comprehensive marketing strategy fo...
5 Apr 201920min
Pillar Two: AUDIENCE
Second Marketing Pillar - AUDIENCE Welcome to the second in a 5-episode arc where we're talking about the Five Pillars of Marketing. This is our opportunity to give ourselves a strong foundation befor...
5 Apr 201921min
Pillar One: IDENTITY
First Marketing Pillar - IDENTITY This is the first episode in a 5-episode arc where we're talking about something I call the Five Pillars of Marketing. Before we can begin talking about building a ma...
5 Apr 201916min
