155. The Brutal Truth About Building a Creative Agency in NYC ft. Shortstache & Chelstache

155. The Brutal Truth About Building a Creative Agency in NYC ft. Shortstache & Chelstache

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What’s up, Rock Nation! Today we’re joined by Garrett and Chelsea - The married creative duo behind Stache.Haus, a New York-based creative agency. A year ago, they left everything behind in LA, and moved across the country to launch a premium boutique agency in one of the most competitive cities in the world. In this episode, we break down what Instagram doesn’t show you - the sleepless nights, financial pressure, and learning how to fight for your business and your relationship. If you’re dreaming of launching your own agency one day, or just a creative wanting to learn how to work with bigger brands, this is the real behind-the-scenes of what it actually takes.


Check out Garrett and Chelsea here:

https://www.instagram.com/shortstache/?hl=en

https://www.instagram.com/chelstache/?hl=en

https://www.instagram.com/stache.haus/?hl=en


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Chase’s Totality LUT pack:

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Timestamps:

0:00 - Trailer

0:25 - Intro

0:52 - One Handed Crack

1:30 - Going all in on building an agency together

2:23 - The chaos of quitting, moving, and planning a wedding

3:51 - Dealing with NYC winter and emotional shock

5:19 - What Garrett gave up to start Stache.Haus

6:27 - Chelsea’s struggle to gain respect in a male-dominated space

7:59 - Why brand confusion is still a challenge

8:55 - How inbound leads split between Shortstache and Stache.Haus

10:58 - The moment they decided to launch the agency

12:09 - What makes their agency different from traditional production houses

14:25 - Agency frustrations: when bad ideas come from big budgets

17:28 - Brutal truths about launching a business in NYC

18:52 - Pressure, burnout, and financial fear

21:55 - No separation between work and life

23:20 - The cost of grinding 24/7 as a couple

25:32 - “I didn’t sign up for this”

26:43 - Building structure through calendars and time blocking

28:21 - Tools they use to run the business

30:14 - Their biggest financial mistake: no runway

31:50 - Emotional breaking point before the wedding

33:36 - Learning to love each other under extreme stress

35:25 - Becoming bulletproof through adversity

36:43 - How they decide if a client is a good fit

38:12 - Standing up to disrespectful clients

41:18 - Dream team structure for the agency

43:40 - The vision for a physical Stache.Haus location

45:45 - How Chelsea wants to evolve her role

47:08 - Garrett’s goal to stop touching the camera

50:00 - Why NYC accelerates brand relationships

52:16 - Boots-on-the-ground strategy for brand deals

54:51 - Creating campaigns that stand out from recap videos

56:23 - Their exact brand deal workflow and process

58:28 - Why every project starts with a phone call

1:01:32 - How they quote and budget campaigns

1:03:34 - Lessons learned from bad brand deals

1:07:04 - Why trust and boundaries with clients matter

1:10:25 - Advice for anyone starting a creative agency


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

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Chase: https://www.instagram.com/chaseronii/


TikTok:

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Kostas: https://www.tiktok.com/kostasgarcia/

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50. Our BEST MOMENTS of 2022 | Season One Finale

50. Our BEST MOMENTS of 2022 | Season One Finale

WHAT UP ROCKS! We just want to say thank you for all the support! We wanted to put together a compilation of some of our favorite moments from this past year to cap off season one. We're going to be taking some time to revamp the pod a little. So just know when we come back for season two, the pod will be even better!As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

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49. How to Grow a Six-Figure Creative Business

49. How to Grow a Six-Figure Creative Business

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Making Six-Figures as a creative can seem unattainable when first starting out. We wanted to provide you guys with practical steps to take, to run your business in a way to best set yourself up for success. We go over Positioning, Portfolio, and Pitching - The 3 important P's that we feel lead to landing bigger clients on retainer, and in turn, allow you to make six-figures as a creative.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

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48. From Professional Basketball to Sports Media CEO (Swish Cultures)

48. From Professional Basketball to Sports Media CEO (Swish Cultures)

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome Jordan Richard. Jordan is from Rancho Cucamonga, California and played professional basketball in Slovenia, Israel, and Italy. He is also the CEO of Swish Cultures. They were the first media platform to cover ALL areas of basketball. From the NBA, WNBA, overseas pro leagues, G-LEAGUE, NCAA, and even high school hoops. They truly encapsulate all that is basketball.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JORDAN:Jordan's Insta: https://www.instagram.com/jordanswishcultures/Swish Cultures Insta: https://www.instagram.com/swishcultures/TikTok: @SwishCulturesYouTube: YouTube.com/SwishCulturesDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

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47. Artistry vs. The Algorithm - Our take on: The Colin & Samir show w/ Hasan Minaj

47. Artistry vs. The Algorithm - Our take on: The Colin & Samir show w/ Hasan Minaj

Ladies and gentlemen welcome back to another episode of The 505 Podcast!We wanted to try a little something different on this episode of the pod. We recently watched The Colin and Samir show with Hasan Minhaj, and they were just dropping gem after gem, and we wanted to give our take on the things they were talking about. Let us know if you like this format of podcast!If you want to listen to their whole episode, you can here:https://www.youtube.com/watch?v=NphQGsm4rvkAs always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

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46. YOUR NEXT BIG SHOOT | A Guide w/ 505

46. YOUR NEXT BIG SHOOT | A Guide w/ 505

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we dive into all of the prep necessary for your next big shoot. What happens after you have the green light from the client on your budget? We'll dive into everything we wish we knew when we were starting out and give you insight into our processes on how to create a successful shoot. As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

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45. How to ACTUALLY grow your Personal Brand

45. How to ACTUALLY grow your Personal Brand

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today Fig and Chase hold down the fort while Kostas is out surfing in Bali. You guys loved the last time we talked about tips for creating your personal so today we dive into how to GROW that personal brand. We dive into the different apps you should be paying attention to and some individuals that have really used their personal brands to create media empires. As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

13 Okt 202244min

44. ROCKS TELL ALL | Q&A #1

44. ROCKS TELL ALL | Q&A #1

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today Kostas and Fig hold down the fort while Chase is out of town on a shoot. You guys gave us some amazing questions on our stories and we wanted to answer them on today's show. Lots of fun topics and we appreciate you guys continuing to support us in everything that we do. This is only the beginning! As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

6 Okt 202259min

43. Is the Iphone 14 Worth it? - Rock Talk Ep. 3

43. Is the Iphone 14 Worth it? - Rock Talk Ep. 3

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today it's back to rock talk and we have a jam packed ep for you. This episode is a catch up with all of the boys are working on and we dive into pricing more for your work at the end of this ep. If you want a full ep on that please let us know!As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

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