155. The Brutal Truth About Building a Creative Agency in NYC ft. Shortstache & Chelstache

155. The Brutal Truth About Building a Creative Agency in NYC ft. Shortstache & Chelstache

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What’s up, Rock Nation! Today we’re joined by Garrett and Chelsea - The married creative duo behind Stache.Haus, a New York-based creative agency. A year ago, they left everything behind in LA, and moved across the country to launch a premium boutique agency in one of the most competitive cities in the world. In this episode, we break down what Instagram doesn’t show you - the sleepless nights, financial pressure, and learning how to fight for your business and your relationship. If you’re dreaming of launching your own agency one day, or just a creative wanting to learn how to work with bigger brands, this is the real behind-the-scenes of what it actually takes.


Check out Garrett and Chelsea here:

https://www.instagram.com/shortstache/?hl=en

https://www.instagram.com/chelstache/?hl=en

https://www.instagram.com/stache.haus/?hl=en


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Timestamps:

0:00 - Trailer

0:25 - Intro

0:52 - One Handed Crack

1:30 - Going all in on building an agency together

2:23 - The chaos of quitting, moving, and planning a wedding

3:51 - Dealing with NYC winter and emotional shock

5:19 - What Garrett gave up to start Stache.Haus

6:27 - Chelsea’s struggle to gain respect in a male-dominated space

7:59 - Why brand confusion is still a challenge

8:55 - How inbound leads split between Shortstache and Stache.Haus

10:58 - The moment they decided to launch the agency

12:09 - What makes their agency different from traditional production houses

14:25 - Agency frustrations: when bad ideas come from big budgets

17:28 - Brutal truths about launching a business in NYC

18:52 - Pressure, burnout, and financial fear

21:55 - No separation between work and life

23:20 - The cost of grinding 24/7 as a couple

25:32 - “I didn’t sign up for this”

26:43 - Building structure through calendars and time blocking

28:21 - Tools they use to run the business

30:14 - Their biggest financial mistake: no runway

31:50 - Emotional breaking point before the wedding

33:36 - Learning to love each other under extreme stress

35:25 - Becoming bulletproof through adversity

36:43 - How they decide if a client is a good fit

38:12 - Standing up to disrespectful clients

41:18 - Dream team structure for the agency

43:40 - The vision for a physical Stache.Haus location

45:45 - How Chelsea wants to evolve her role

47:08 - Garrett’s goal to stop touching the camera

50:00 - Why NYC accelerates brand relationships

52:16 - Boots-on-the-ground strategy for brand deals

54:51 - Creating campaigns that stand out from recap videos

56:23 - Their exact brand deal workflow and process

58:28 - Why every project starts with a phone call

1:01:32 - How they quote and budget campaigns

1:03:34 - Lessons learned from bad brand deals

1:07:04 - Why trust and boundaries with clients matter

1:10:25 - Advice for anyone starting a creative agency


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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58. Quitting my Dream Job (Concert Photographer)

58. Quitting my Dream Job (Concert Photographer)

Well rocks... The time has come for me to walk away from being Loud Luxury's photographer. Let me explain why, and what I've learned along this journey.STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

19 Apr 202358min

57. Rising Above: Tej Patel's Minority Creative Journey

57. Rising Above: Tej Patel's Minority Creative Journey

Today we welcome Tej Patel! Tej is a photographer and filmmaker from Dallas, Texas. He’s made content for the NFL, NBA, a plethora of musicians, and is the creator of the viral sound “So you’re an artist.”STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT TEJ HERE:TikTok: https://www.tiktok.com/@tejxpatelInstagram: https://www.instagram.com/tejxpatel/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

12 Apr 20231h 3min

56. Turning TikTok Fame into 6 Figure Consulting Business w/ Daniel Bennett

56. Turning TikTok Fame into 6 Figure Consulting Business w/ Daniel Bennett

Today we welcome Daniel Bennett! Daniel makes relatable comedy style videos on TikTok, where he amassed over 550,000 followers. He has leveraged his following and knowledge of branding and social media to consult for both brands and artists. He’s also now an aspiring marathon runner. Get ready to learn how you can leverage your knowledge of Social Media for big $ through consulting!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT DANIEL HERE:TikTok: https://www.tiktok.com/dxnielbennettInstagram: https://www.instagram.com/dxnielbennett DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

5 Apr 202348min

55. How to Run Your Creative Business like a PRO w/ Edward Lee and Paul Weaver

55. How to Run Your Creative Business like a PRO w/ Edward Lee and Paul Weaver

Today we welcome Edward Lee and Weaver. Together they hosts the "MIDCONVO" Podcast. They are photographers, videographers, and business owners. This episode is jam packed with nuggets that will allow you to take your creative business to the NEXT LEVEL!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT EDWARD LEE HERE:https://www.instagram.com/edwardleefilms/https://www.youtube.com/channel/UCoH1KZPFsL-cLyGIOqtWYCATikTok: @EdwardleefilmsCHECK OUT PAUL WEAVER HERE:https://www.instagram.com/paulwheatthins/https://www.instagram.com/thefreelancephotog/CHECK OUT THE MIDCONVO PODCAST HERE:https://www.instagram.com/midconvo/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

29 Mars 202345min

54. Sam Cahill on Directing Machine Gun Kelly's Hulu Documentary

54. Sam Cahill on Directing Machine Gun Kelly's Hulu Documentary

Today we welcome Sam Cahill. Sam is a photographer, filmmaker, and director who was recently nominated by iHeartRadio for favorite tour photographer. In 2022, Machine Gun Kelly's Hulu Documentary "Life in Pink" was released, which Sam not only shot and directed, but also edited.COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT SAM HERE:https://www.instagram.com/samcahill/?hl=enhttps://www.youtube.com/channel/UCzTBTuq_I4gN6jgR4zYl0qghttps://www.imdb.com/name/nm9285541/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

22 Mars 20231h

53. Client RED FLAGS and how to Navigate them

53. Client RED FLAGS and how to Navigate them

Sh*tty clients, we've all had em... Hopefully this helps you identify red flags in clients and how to navigate them. We'd love to hear some stories of your worst clients in the comments!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

15 Mars 202339min

52. How Sam Newton became a Canon Sponsored Filmmaker

52. How Sam Newton became a Canon Sponsored Filmmaker

Today we welcome Sam Newton to the show! Sam is a man of many talents. Not only a travel filmmaker, but an incredibly talented musician. Sam has seen incredible growth over the last year on YouTube, so much so that he was selected to be an official Canon ambassador.COP THE "SKETCH BOY HOURS" MERCH NOW! https://the505podcast.com/COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT SAM HERE:https://www.youtube.com/@SamNewtonhttps://www.instagram.com/samnewton/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

8 Mars 20231h 2min

51. How LOUD LUXURY became Canada's BIGGEST DJ Duo

51. How LOUD LUXURY became Canada's BIGGEST DJ Duo

ROCK NATION WE ARE BACK!!! Boy do we have a lot to talk about!First off, we just want to say thank you so much for the support on Season 1. This journey has been incredible, and we truly feel like we are just getting started! If you have watched only one clip, or every single episode we've put out, we appreciate you! The messages we've received over the past year+ have been unreal!COP THE "SKETCH BOY HOURS" MERCH NOW!www.the505podcast.comCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKOn today's episode, we welcome 2 very special guests. Canadian superstar DJ's LOUD LUXURY! We know them as Joe and Andrew around here though. You most likely have heard their SMASH HIT, Body, which is 10x platinum in Canada. And if you’re a fan of the pod, you know these are the guys Kostas spends his weekends with, traveling around and shooting their shows.This episode has been a long time coming, and we are so happy to finally be putting it out for you!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

1 Mars 20231h 20min

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