With Great Power13 Maj 2025

Mastering the demand stack

Since her first power sector job with Pacific Gas & Electric, Hannah Bascom knew she wanted to focus on people and clean energy — not on what she calls “the pipes and wires part of the business.”

That interest led her to Nest in early 2014, just a few months after Google had acquired it. Almost a decade later, she moved on to SPAN and then Uplight, a technology partner for energy providers. Today, as Uplight’s chief growth officer, Hannah thinks more than ever about how people interact with energy — and how to better manage that demand.

This week on With Great Power, Hannah talks with Brad about the vital role of demand side management, also known as DSM, for managing load growth, and why she thinks leveraging the demand stack can help utilities to better manage that growth. They also discuss how Puget Sound Energy is using a VPP and rate program to reduce peak demand. And she talks about the important role that rate design can play in encouraging consumers to electrify their homes.

With Great Power is a co-production of GridX and Latitude Studios.

Subscribe on Apple, Spotify, or anywhere you get podcasts. For more reporting on the companies featured in this podcast, subscribe to Latitude Media's newsletter.

Credits: Hosted by Brad Langley. Produced by Erin Hardick and Mary Catherine O’Connor. Edited by Anne Bailey. Original music and engineering by Sean Marquand. Stephen Lacey is executive editor. The Grid X production team includes Jenni Barber, Samantha McCabe, and Brad Langley.

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