Why and how to build a personal brand in safety, with Laura Aucott

Today's Guest

Laura Aucott specialises in contract and interim recruitment at HSE Recruitment, and also holds a level 3 Safety qualification (NCRQ Safety for Managers Certificate) which enables her to really understand the role of a Safety professional.

Laura joins us to discuss how safety professionals can build a personal brand, why it's so important that they do so, and how this can help change the public perception of health and safety.

https://www.linkedin.com/in/lauraaucott

You'll learn

✅ Why safety professionals need to build a personal brand.

✅ The ways a personal brand helps to attract new talent.

✅ How to build a personal brand in the safety industry.

✅ How we can change the public perception of health and safety.

✅ How we can attract more people to become health and safety professionals.

Resources

The HSE Recruitment Network (https://www.executivenetworkgroup.com/hse-recruitment/)

Andy Bounds - How to start a conversation (https://youtu.be/R1CdKrFkiR8)

What if the worst happens with Matthew Snarr (https://podcasts.apple.com/gb/podcast/what-if-the-worst-happens-lessons-from-a/id1521150061?i=1000562995159)

Women in Safety (https://hseuk.co.uk/women-in-safety/)

In this episode, we talk about:

[3:17] Why it's important for safety professionals to build themselves a brand.

[6:26] The power of personal branding in helping attract new talent.

[8:38] The difference between personal branding and company branding.

[15:57] The positive side of health and safety.

[21:25] How to start building a personal brand.

[23:39] How blogging can help health and safety professionals.

[27:50] The pros and cons of health and safety physical networking events.

[35:08] How to do public speaking.

[37:46] The polarising nature of safety.

[40:55] What's driven the growth in the health and safety market.

[42:55] Where the skills gap in health and safety originates from.

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Quotables

08:30 - "If you want anyone good to come and join you, you've got to publicise yourselves, you've got to show what you're doing."

42:34 - "We're in such a good position here where health and safety is well-known, we've got that respect and that backing at the moment that we've been craving for a while, we can't let this slip through our fingers, this is the time that we've got to go out there and really push it and capitalise on it."

#safety #insurance #riskmanagement #podcast #personalbranding