Decoding Customer Behavior with Dr. Ana Iorga: Neuroscience Meets CX
The CXPod22 Maj 2025

Decoding Customer Behavior with Dr. Ana Iorga: Neuroscience Meets CX

In this episode of the CXPod, hosts Merete and Joanna welcome Dr. Anna Jorga, a Chief Neuroscientist at Buyer Brain, to discuss her unique journey from medical school to the world of customer experience and neuroscience. The conversation explores the importance of understanding biases in customer behavior, the challenges of navigating digital journeys, and the critical role of effective communication in enhancing customer experiences.

Anna shares insights from her personal experiences and professional expertise, emphasizing the need for companies to segment their customers effectively and leverage AI to improve interactions. In this conversation, the speakers discuss the evolution of customer segmentation, emphasizing the need to move beyond traditional demographics to a more experience-based approach. They explore the future of customer insights, the role of AI in enhancing customer experience, and the challenges of trust in AI interactions. The discussion also highlights the importance of measuring cognitive effort and emotional impact in understanding customer behavior, culminating in a reflection on the speakers' proudest achievements in the field.


Follow Dr.Ana Iorga on Linkedin: Dr. Ana Iorga | LinkedIn

Avsnitt(89)

CX Evolution & Leadership: Season Finale with Ian Golding

CX Evolution & Leadership: Season Finale with Ian Golding

In this season finale and engaging conversation, Ian Golding, a renowned customer experience specialist, shares his insights on the evolving landscape of customer experience (CX) and the importance of...

3 Juli 202539min

CX, AI & Empathy: Lessons from Mai Momani

CX, AI & Empathy: Lessons from Mai Momani

In this episode of the CX pod, Merete and Joanna welcome guest Mai Momani, a customer experience advocate with extensive experience in the financial services sector. The conversation explores the evol...

26 Juni 202539min

CX & Brand Consistency: Lessons from ice and Lyse, with Jannicken Lampe and Shiraz Abid

CX & Brand Consistency: Lessons from ice and Lyse, with Jannicken Lampe and Shiraz Abid

In this episode of The CX Pod, Merete , Joanna , Shiraz Abid, and Jannicken Lampe discuss the evolution of customer experience at ice, a telecommunications company in Norway. They explore the importan...

19 Juni 202550min

CX in the AI Era: Balancing Tech and Human Connection, with Carlos Espinosa

CX in the AI Era: Balancing Tech and Human Connection, with Carlos Espinosa

This time, Merete and Joanna welcome Carlos Espinosa, a seasoned expert in customer experience (CX) with a rich background spanning multiple continents. The conversation delves into Carlos's journey i...

12 Juni 202541min

From Frontline to CX Leadership: The journey of Jenny McCoy from The Irish mgmnt Institute

From Frontline to CX Leadership: The journey of Jenny McCoy from The Irish mgmnt Institute

In this engaging conversation, Merete, Joanna and Jenny McCoy explore the multifaceted world of customer experience (CX). They discuss the importance of human experience in CX, the challenges organiza...

6 Juni 202547min

Trust, Growth & the Digital Shift in banking with Kantar´s Peter Aitken

Trust, Growth & the Digital Shift in banking with Kantar´s Peter Aitken

In this conversation, Merete and Joanna engage with Peter Aitken, head of customer strategy and insight at Kantar, discussing the critical role of customer experience in banking. They explore the impo...

29 Maj 202539min

Punk CX & The Power of Authenticity: A Conversation with Adrian Swinscoe

Punk CX & The Power of Authenticity: A Conversation with Adrian Swinscoe

In this episode of The CX Pod, hosts Merete and Joanna welcome Adrian Swinscoe, a seasoned expert in customer experience and podcasting, and author of several books about CX including Punk CX! They di...

15 Maj 202540min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
badfluence
avanzapodden
uppgang-och-fall
svd-tech-brief
bathina-en-podcast
fill-or-kill
lastbilspodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
tabberaset
rss-inga-dumma-fragor-om-pengar
24fragor
kapitalet-en-podd-om-ekonomi
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon