#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

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Loyalty360 Loyalty Live | Peter Vogel, vPromos

Loyalty360 Loyalty Live | Peter Vogel, vPromos

Send a text For brands with loyalty programs, customer interaction is an integral part of the total customer experience. Brands benefit when their programs are easy to join, and customers can effortle...

5 Dec 202326min

Cracker Barrel: Over Five Decades of Creating a Welcoming Customer Experience

Cracker Barrel: Over Five Decades of Creating a Welcoming Customer Experience

Send a text Dan Evins founded Cracker Barrel Old Country Store® in 1969 in Lebanon, Tennessee. Over the next 50 years, Cracker Barrel evolved into a restaurant with a popular retail store and has take...

4 Dec 202329min

Hooters: Creating a Culture of Empowered Employees and Elevating the Customer Experience

Hooters: Creating a Culture of Empowered Employees and Elevating the Customer Experience

Send a text Hooters, founded in Clearwater, FL, in 1983, is now one of the largest employers of women in the service industry. With 198 corporate stores and approximately 370 stores in total, includin...

4 Dec 202318min

Luxury Stays: A Q&A with Preferred Hotels on Customer Loyalty and Forming Strategic Partnerships in the Travel Industry

Luxury Stays: A Q&A with Preferred Hotels on Customer Loyalty and Forming Strategic Partnerships in the Travel Industry

Send a text Preferred Hotels & Resorts is a portfolio of independent hotels worldwide that offers travelers a wide selection of luxury stays with a focus on leisure. Guests can choose from a handful o...

28 Nov 202325min

Publix: Cultivating Customer Loyalty by Enhancing the Customer Experience

Publix: Cultivating Customer Loyalty by Enhancing the Customer Experience

Send a text Publix was founded in 1930 in Winter Haven, FL, by George W. Jenkins and is one of the 10 largest-volume supermarket chains in the country. The brand’s retail sales reached $54.5B in 2022,...

22 Nov 202323min

Loyalty360 Loyalty Live | Andy O’Dell, Clutch

Loyalty360 Loyalty Live | Andy O’Dell, Clutch

Send a text Artificial Intelligence (AI) has become a topic of conversation for marketers this year. With its ability to enhance personalization, tailor rewards, and make product recommendations, the ...

21 Nov 202316min

Loyalty360: A Q&A with Author Doug Zarkin on Moving Your Brand Out of the Friend Zone and Creating Emotional Loyalty

Loyalty360: A Q&A with Author Doug Zarkin on Moving Your Brand Out of the Friend Zone and Creating Emotional Loyalty

Send a text For marketers and customer loyalty professionals, creating authentic emotional connections between the brand and consumers is vital to success in today’s competitive marketplace. Consumers...

15 Nov 202320min

Loyalty360 Loyalty Live | Michael Snyder, Comarch

Loyalty360 Loyalty Live | Michael Snyder, Comarch

Send a text Data leads the way in modern marketing, serving as the foundation for informed decisions at every turn. Today's customer loyalty strategies rely on an intricate network of gathered and ana...

14 Nov 202319min

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