#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

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Connecting the Bricks of Successful Loyalty: How LEGO® Built the VIP Rewards Program on Fun, Creativity, and Inclusivity

Connecting the Bricks of Successful Loyalty: How LEGO® Built the VIP Rewards Program on Fun, Creativity, and Inclusivity

Send a text Mark Johnson, CEO of Loyalty360, spoke with Jason Whiting, Director of Membership at the LEGO Group, about the new VIP rewards program, building and planning strategic partnerships, and cr...

14 Juli 202326min

Loyalty360 Award Recap: A Q&A with Aiman Feza and Elizabeth McNeil on Scene+’s Multiple Award Recognitions

Loyalty360 Award Recap: A Q&A with Aiman Feza and Elizabeth McNeil on Scene+’s Multiple Award Recognitions

Send a text Founded in 2007, Scene+ started as a joint venture between Cineplex — a major movie theatre chain in Canada — and Scotiabank — one of Canada’s top five banks. For over 10 years, Scene+ has...

12 Juli 20232min

Rewards, Your Way: How Scene+ Uses Personalization and Partnerships to Engage 13+ Million Members

Rewards, Your Way: How Scene+ Uses Personalization and Partnerships to Engage 13+ Million Members

Send a text Mark Johnson, CEO of Loyalty360, spoke with Elizabeth McNeil, the Director of Partnerships, and Aiman Feza, Senior Manager of Brand Communications at Scene+, about the relaunch of the loya...

12 Juli 20239min

Loyalty360 Award Recap: A Q&A with Stephanie Miller on Signia Aspire’s Multiple Award Recognitions

Loyalty360 Award Recap: A Q&A with Stephanie Miller on Signia Aspire’s Multiple Award Recognitions

Send a text Mark Johnson, CEO of Loyalty360, spoke with Stephanie Miller, Senior Loyalty Program Manager at Signia Aspire, about the brand’s award-winning presentations, advice for similar brands — es...

7 Juli 20237min

MOOYAH Burgers, Fries & Shakes: Building Customer Loyalty Between the Buns & Beyond

MOOYAH Burgers, Fries & Shakes: Building Customer Loyalty Between the Buns & Beyond

Send a text Mark Johnson, CEO of Loyalty360, spoke with Stacy Fields, Director of Digital Experience for MOOYAH Burgers, Fries & Shakes, about making strategic decisions based on data and customer fee...

28 Juni 202325min

Loyalty360 Loyalty Live | Andy O'Dell, Clutch

Loyalty360 Loyalty Live | Andy O'Dell, Clutch

Send a text Loyalty360's Mark Johnson interviews Andy O'Dell, Clutch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

27 Juni 202320min

Office Depot: The Human Touch Builds Customer Engagement & Lifetime Loyalty

Office Depot: The Human Touch Builds Customer Engagement & Lifetime Loyalty

Send a text Mark Johnson, CEO of Loyalty360, spoke with Kevin Moffitt, President of Office Depot, about core customer service aspects of an in-store experience, managing well-optimized marketing progr...

26 Juni 202326min

Verizon: Forming Strategic Partnerships To Create a Meaningful Small Business Customer Loyalty Program

Verizon: Forming Strategic Partnerships To Create a Meaningful Small Business Customer Loyalty Program

Send a text Mark Johnson, CEO of Loyalty360, spoke with Mike LiBassi, Manager, Business Lifecycle & Retention at Verizon, about the value of brand partnerships, gathering Voice of Customer feedback th...

19 Juni 202318min

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