#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

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Personalized Care: How Ulta Beauty Uses Its Ultamate Rewards® Program to Build Emotional Loyalty

Personalized Care: How Ulta Beauty Uses Its Ultamate Rewards® Program to Build Emotional Loyalty

Send a text Mark Johnson, CEO of Loyalty360, spoke with Jessie Rosenberg, Loyalty Strategic Partnerships Manager for Ulta Beauty about the history of Ultamate Rewards®, its customer loyalty strategy, ...

29 Mars 202318min

Loyalty360 Loyalty Live | Eileen Peacock and Aidan Lundy, Tenerity

Loyalty360 Loyalty Live | Eileen Peacock and Aidan Lundy, Tenerity

Send a text Loyalty360's Mark Johnson interviews Eileen Peacock and Aidan Lundy, Tenerity, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

28 Mars 202322min

A Touch of Madness in the Customer Experience: How Moosejaw Creates Value for Customers Through Exceptional Service

A Touch of Madness in the Customer Experience: How Moosejaw Creates Value for Customers Through Exceptional Service

Send a text Mark Johnson, CEO of Loyalty360, spoke with Eoin Comerford, CEO of Moosejaw, about the brand’s customer loyalty initiatives, how it redesigned its customer service to improve the customer ...

27 Mars 202328min

Ulta Beauty at the 2023 Loyalty Expo: How to Develop Successful Loyalty Partnerships

Ulta Beauty at the 2023 Loyalty Expo: How to Develop Successful Loyalty Partnerships

Send a text As brands seek to provide more one-to-one personalization and meaningful value for loyal guests, many look to leverage partnerships with companies that are relevant to guests’ wants and ne...

21 Mars 20232min

Know Your Customers: How Yesway Creates Meaningful Value through First-Party Data

Know Your Customers: How Yesway Creates Meaningful Value through First-Party Data

Send a text Since its beginning in 2015, Yesway has focused on collecting and understanding first-party customer data. The brand focuses on building relationships with its customers through in-store i...

20 Mars 202325min

Adjusting to Customer and Market Changes: The Impact of Customer Data on Customer Loyalty Strategies

Adjusting to Customer and Market Changes: The Impact of Customer Data on Customer Loyalty Strategies

Send a text Mark Johnson, CEO of Loyalty360, spoke with Diane Eichler, Senior Vice President of Marketing at Kampgrounds of America, Inc., about the brand’s customer loyalty efforts, how it collects a...

17 Mars 202325min

Crowdsourcing Loyalty: How David’s Bridal Creates Value for Customers in Low-Frequency Industries

Crowdsourcing Loyalty: How David’s Bridal Creates Value for Customers in Low-Frequency Industries

Send a text Mark Johnson, CEO of Loyalty360, spoke with Kelly Cook, Chief Marketing & IT Officer for David’s Bridal, about the development and expansion of the Diamond Loyalty program, her experience ...

15 Mars 202330min

Loyalty360 Loyalty Live | Don Smith, Brierley

Loyalty360 Loyalty Live | Don Smith, Brierley

Send a text Loyalty360's Mark Johnson interviews Don Smith, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

14 Mars 202330min

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