🌼 Doritos Locos Tacos: The Cheesy Mashup That Saved Taco Bell | 21

🌼 Doritos Locos Tacos: The Cheesy Mashup That Saved Taco Bell | 21

Taco Bell was struggling and needed an idea so bold
 so over-the-top
 so WEIRD
 that it would capture America’s taste buds and Instagram feeds. So when it unveiled the Doritos Locos Tacos (or ""DLT"") in 2012, jaws dropped
then immediately started chomping. The hard-shell taco coated with cheesy Dorito dusting became the biggest fast food hit of the decade, selling over a billion tacos. Even tastier for Taco Bell: the red-hot fan hype turned the DLT into the first viral fast food hit of the social media age. But creating the DLT wasn’t a simple matter of sprinkling on some cheese dust. It took two years, 40 (!) prototypes, and some of the smartest minds in food science working in a secret lab to crack the deliciously elusive code. Discover the mom-and-pop restaurant that inspired Taco Bell's founder, how being more like Bridget Jones can up your idea hit rate, and why the Doritos Locos Taco is the best idea yet.

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Avsnitt(52)

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🎬 That’s a Wrap on Season 1 | 51

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