206. Crafting Narratives That Motivate: What’s Your Strategy Story?

206. Crafting Narratives That Motivate: What’s Your Strategy Story?

Great strategy starts with a question—and a story worth believing in.


A good strategy isn’t just built—it’s told. For Martin Reeves, chairman of the BCG Henderson Institute and author of The Imagination Machine and Like: The Button That Changed the World, strategy and imagination are both deeply communicative processes, rooted in storytelling, curiosity, and the courage to reframe assumptions.

“A strategy is really just a special kind of story,” Reeves explains. “It begins with the present and aspires to a different future—it’s fiction made actionable.” To bring that fiction to life, leaders must involve their teams in a co-creative journey and use thoughtful questions to shape not just ideas, but belief and action.

In this episode of Think Fast, Talk Smart, Reeves joins Matt Abrahams to explore how communication fuels strategic thinking, innovation, and organizational reinvention. He outlines his six-step framework for imagination—from embracing anomalies to codifying and continuing ideas—and underscores the role of reframing, deep listening, and even levity in solving complex problems. Together, they unpack how a single “like” button changed our digital behaviors—and what it teaches us about influence and attention today.

Episode Reference Links:

Connect:


Chapters:

  • (00:00) - Introduction
  • (02:25) - Using Story in Strategy
  • (05:06) - Questions as a Communication Technology
  • (06:21) - The Six Steps to Harnessing Imagination
  • (10:42) - The “7 Cs” of Imagination and Communication
  • (12:14) - Reframing as a Creative Tool
  • (14:17) - The Like Button: Origin and Evolution
  • (16:20) - Brain Chemistry Behind Digital Liking
  • (18:18) - The Final Three Questions
  • (24:22) - Conclusion

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122. How To Be More Confident and Calm in Your Communication: Managing the "ABC’s" of Communication Anxiety

122. How To Be More Confident and Calm in Your Communication: Managing the "ABC’s" of Communication Anxiety

Research-backed techniques on how to beat nervousness in the moment. In this episode, Matt uses clips from experts from previous Think Fast Talk Smart episodes to provide you with several communication anxiety management techniques to help you feel more comfortable and confident when you communicate. And as a guide to help us learn these techniques, he introduces the ABCs of anxiety management.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn   ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart

2 Jan 202418min

121. Building Trust and Connection: How to Lead with Vulnerability

121. Building Trust and Connection: How to Lead with Vulnerability

We have to be vulnerable in order to build trust in our relationships. But as Jacob Morgan says, “Vulnerability for leaders is not the same as it is for everybody else.”In this episode of Think Fast, Talk Smart, Morgan shares with host Matt Abrahams his “vulnerable leadership equation” and how leaders can use it to transform the way they interact with others — creating more trust, unlocking people’s potential, and building successful teams and organizations.As Morgan explains, owning up to your mistakes and struggles might make you vulnerable, but it doesn’t necessarily make you a leader. In his latest book, Leading with Vulnerability: Unlock Your Greatest Superpower to Transform Yourself, Your Team, and Your Organization, Morgan lays out why leading with vulnerability goes a step further, saying, “Here's what I learned from the mistake that I made [and] steps that I'm going to put into place to make sure this doesn't happen again.”Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn   ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart

26 Dec 202324min

120. A Few of Matt’s Favorite Things: 10 Communication Takeaways from 2023's TFTS Episodes

120. A Few of Matt’s Favorite Things: 10 Communication Takeaways from 2023's TFTS Episodes

Matt reflects on all the advice we've heard this season and shares the top 10 takeaways that he’s applying to his own communication:Episode Reference Links:Jonah Berger: episode 80Rachel Greenwald: episode 89Dan Pink: episode 92Vanessa Patrick: episode 95Carmine Gallo: episode 103Katy Milkman: episode 104Kim Scott: episode 105Francis Frei: episode 109Patrick McGinnis: episode 113Julian Treasure: episode 114Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn   ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart

19 Dec 202318min

119. Rethinks: How to Embrace the Benefits of Stress

119. Rethinks: How to Embrace the Benefits of Stress

“Stress is natural,” says Alia Crum, an assistant professor of psychology at Stanford. “Stress is inevitable when you’re living a life that’s connected with things you care about. And learning how to embrace it, learning how to work with it is really what helps us thrive and grow and perform at our highest level.”In this episode of Think Fast, Talk Smart, lecturer and podcast host Matt Abrahams talks with Crum about her work as the principal investigator at the Stanford Mind & Body Lab, where she is studying how people can benefit from stress. “There’s a whole side of stress that shows that it can have enhancing qualities on our cognitive functioning, our physical health, and on how we behave and interact with others,” she says.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn   ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart

12 Dec 202327min

118. Maximizing your Personal Brand: Communicating Who You Are to Help Get What You Want

118. Maximizing your Personal Brand: Communicating Who You Are to Help Get What You Want

What comes to people’s minds when they think about you, and can you control it? Dorie Clark says you can — with the power of your personal brand.According to Clark, “You have brand equity in your own life.” Your personal brand or reputation, she says, “makes things either easier or harder for you” as you pursue your personal and professional goals. The key question, she says, is “What kind of reputation have you built up?” By taking stock of the personal brand you have, you can redefine it to align with who you are and where you want to go.In this episode of Think Fast, Talk Smart, Clark and host Matt Abrahams discuss the power of personal branding, being more strategic in how we communicate about ourselves, and how we can shape the narrative of our lives, personally and professionally.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn   ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart

5 Dec 202325min

117. Say It, See It: How to Connect Through Conversation

117. Say It, See It: How to Connect Through Conversation

Communication is about so much more than sharing words. As neuroscientist Shane O’Mara explains, communication is about sharing reality.According to O’Mara, “A conversation is where we create a shared reality together.” As a professor of experimental brain research at Trinity College Dublin, his research has focused on how human brains sync up through communication. “The essence is that we are creating a shared reality where we come to share the same states of emotion, the same states of memory, and we come to think about the future together in a new way.”On this episode of Think Fast, Talk Smart, O’Mara joins host Matt Abrahams to discuss how language, memory, and imagination play into communication, and how we can use active listening, turn-taking, and mentalizing to create a shared reality together.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn   ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart

28 Nov 202322min

116. Quick Thinks: Don't Sweat the Small Talk

116. Quick Thinks: Don't Sweat the Small Talk

Even if you don’t think you’re a natural, anyone can become proficient at the art of small talk by utilizing the right tactics and behaviors. In this collaboration with Harvard Business Review, strategic communications lecturer Matt Abrahams shares his tips and techniques for cocktail party chit chat, networking small talk, and holiday dinner-table conversation. Watch the full video on HBR's YouTube channel.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn   ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smartJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be.

21 Nov 202312min

115. Rethinks: How We Set and Achieve Goals

115. Rethinks: How We Set and Achieve Goals

Why do we do what we do? What factors drive us? And how do things like competition with others help us achieve our goals?These are the questions most interesting to Szu-chi Huang, an associate professor of marketing with a specific interest in motivation. “Competition definitely increases motivation,” says Huang. “It makes attaining the goal more valuable.”In this episode of Think Fast, Talk Smart, Huang and host Matt Abrahams explore the intersection of human psychology, behavior, and goal attainment — and how communication connects them all.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn   ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart

14 Nov 202323min

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