The Billion-Dollar App Monetization Strategy

The Billion-Dollar App Monetization Strategy

This week, we’re joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that’s helping top apps double revenue automatically.

Zach helped Uber unlock over $100M through smarter monetization — and now he’s bringing those insights to indie devs.

In this episode, we dive into how to scale faster using AI, the future of paywalls, and how to monetize your app from day one.

You will discover:

✅ Building AI-powered paywalls that actually convert

✅ Running pricing experiments without the guesswork

✅ Why the best marketing happens inside your app

✅ The overlooked power of discounting

✅ How to build like the top 1% — even as a solo founder

Learn More:

Get more out of your paywall with:

https://tryhelium.com/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

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If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

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Have an idea for a mobile app, but don't know how to code?

Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.

You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.

And here’s the best part—100% of apps launched through the program generate revenue within 7 days.

Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Do Keyword Misspellings Help Grow Downloads for ASO?

Do Keyword Misspellings Help Grow Downloads for ASO?

Want to know if targeting a keyword misspelling will actually help grow downloads for your app? Well I've got some real data to give you that answer. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Zm-Ykfdhejk

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636: Google Play ASO for a Game with Bjorn Rave

636: Google Play ASO for a Game with Bjorn Rave

Coming up is a coaching call with someone who needs my help with his Android game. You will discover how to do ASO for a game on Google Play, how to find beautiful icons, and how to use emojis for increased conversion rates. Björn Rave is the creator of Splitterz.

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A Clever Way to Incorporate Ads

A Clever Way to Incorporate Ads

Are you looking to make more ad money from your apps? Well in this video, I'll show you a simple, clever and more importantly clean way to incorporate ads into whatever app you may have. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Mo1qneMp7e4

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635: Viber Head of UA, Moshi Blum

635: Viber Head of UA, Moshi Blum

What more do I have to say than I have the Head of User Acquisition at Viber, Moshi Blum. Viber has more than 1B registered users and you will discover how to not cannibalize your organic traffic, the importance of fraud in paid acquisition campaigns and how to launch and dominate a brand new country. Moshi Blum is the Head of User Acquisition at Viber.

27 Mars 201836min

How to Launch a Really Big App Idea

How to Launch a Really Big App Idea

Coming up,How do you launch an app with a huge idea behind it like a social networking app, a new spin on an existing technology or a new directory? My recommendation is to always start small and hustle your butt off. Sometimes, we forget the early struggles of big brands such as Uber, Air BnB and just see their massive success. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/wZrOu9LXPCU

26 Mars 20185min

634: How to Capitalize on Alternative App Stores with Simon Gannon

634: How to Capitalize on Alternative App Stores with Simon Gannon

Did you know that there are other App Stores than just Google and Apple? Well today's guest is from a company that makes it so stinky easy for you to distribute on these app stores by just providing a link to your app. Also, you will discover what the biggest alternative App Store is, how to get discovered on these other platforms and how to make some money on them as well. Simon Gannon is the Marketing Director at appScatter.

22 Mars 201834min

633: Making a Native vs Hybrid App – How to Decide with Jeremy Callahan

633: Making a Native vs Hybrid App – How to Decide with Jeremy Callahan

Coming up, you are going to learn from the app guy himself, Jeremy Callahan. You will discover how to quickly prototype your app, how to decide building a native or hybrid app and most importantly why you need to build your online presence because "if they don't know you, they can't flow you". Jeremy Callahan is the CTO and Founder of Callahan & Associates.

20 Mars 201833min

How to Expand to Global Markets (China, India & Southeast Asia)

How to Expand to Global Markets (China, India & Southeast Asia)

Coming up, you know how the western markets are maturing and most of the growth is now coming from markets like India, China and Southeast Asia? Well, you're about to discover the step-by-step process for expanding to these markets in a cost effective way Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/5IkXurOD5Dg

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