The Billion-Dollar App Monetization Strategy

The Billion-Dollar App Monetization Strategy

This week, we’re joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that’s helping top apps double revenue automatically.

Zach helped Uber unlock over $100M through smarter monetization — and now he’s bringing those insights to indie devs.

In this episode, we dive into how to scale faster using AI, the future of paywalls, and how to monetize your app from day one.

You will discover:

✅ Building AI-powered paywalls that actually convert

✅ Running pricing experiments without the guesswork

✅ Why the best marketing happens inside your app

✅ The overlooked power of discounting

✅ How to build like the top 1% — even as a solo founder

Learn More:

Get more out of your paywall with:

https://tryhelium.com/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

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If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

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Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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How App Store Reviews Impact Keyword Rankings

How App Store Reviews Impact Keyword Rankings

Will buying App Store Reviews increase your keyword rankings? Well I have a phenomenal case study just for you! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/lDQpTff-vTc

28 Feb 20185min

627: Calio Founders on Solving the Social Paradox

627: Calio Founders on Solving the Social Paradox

You know how technology brings us together like we know what everyone's doing at all times, but we don't really know each other on a deeper level. Well today's guests built a calendar app that is on a mission to make sure we all come together in person. You will discover key lessons about fundraising, why they decided to rebrand even after an Apple Feature and how they use events to promote their app. Ramy Al-Kadhi and Latif Baluch are Co-Founders of Calio & Founder of The Social Corporations.

27 Feb 201831min

626: 4X Revenue with ASO with Lewis Smith

626: 4X Revenue with ASO with Lewis Smith

Coming up is a coaching call where the developer 4X his revenue by listening to my advice and moving his target keywords to the left of the app title. You will discover how to balance branding vs search traffic, using the Spanish Mexico localization to maximize your keywords and feedback on his screenshots. Lewis Smith is an indie app developer.

22 Feb 201820min

Mobile App Localization: Is it worth it?

Mobile App Localization: Is it worth it?

Should you localize your app upon launch? Is it worth the investment? I share real life experience and data with you. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/rwp1wmM5qBo

21 Feb 20184min

625: How to Use Tumblr for App Downloads with Heidi Yu

625: How to Use Tumblr for App Downloads with Heidi Yu

Today's guest shares how you can drive app downloads using a forgotten social network called Tumblr. Also you will discover how her company is incorporating cryptocurrency into their product. Heidi Yu is the CEO / Co-Founder Boostinsider & BOOSTO.

20 Feb 201828min

624: How to Use Email Marketing to Increase In-App Conversions with Ronnie Harper

624: How to Use Email Marketing to Increase In-App Conversions with Ronnie Harper

Coming is a coaching call with a founder of a sports nutrition app who already has an audience to launch to. You will discover how to increase conversions, how to run the paid to free campaign with a subscription app, how to soft launch and how to use drip email marketing to increase your sales. Ronnie Harper is the creator of Eat 2 Win.

15 Feb 201820min

How to Get Keywords Ranked on Google Play

How to Get Keywords Ranked on Google Play

Coming up you're going to discover how to get keywords ranked on Google Play. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/V_np-SjFVmo

14 Feb 20189min

623: How to Optimize In-App Purchases for Your Games with Doron Kagan

623: How to Optimize In-App Purchases for Your Games with Doron Kagan

Today's guest has two successful exits in the mobile gaming space and he shares a brand new SDK that will automatically increase in-app purchase sales in your games. Also, listen to the part of the show when he talks about the importance of having starter packs in your games to increase sales. Doron Kagan is the Co-Founder & CEO at Game of Whales.

13 Feb 201833min

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