Episode 76: DeDee Cai promotes holistic fitness

Meet Dedee Cai, an entrepreneur who has found success in coaching and business development. She did all of the things expected of a first-generation immigrant: do well in school and get a great job, but it didn’t make her happy. Running a restaurant with her mother helped her find community, but it was also burning her out. Her wake up call came when she was on vacation in Venice and found herself more focused on her phone because she was so used to having “to put fires out” than she was on relaxing and enjoying her vacation!

She stepped away from the restaurant and became a certified holistic health coach, something that came from her original desire to become a therapist and help people. She found clients were coming to her for help with business and this is how she became a business coach. She found success in this industry by finding her self-worth and helping other women do the same and it inspired her to start Fit to Profit.

She is planning to relaunch her podcast, The Fear Factor, next year. She is also launching a program called Mindset Mastery that is aimed at helping women have the confidence and self-worth to charge what they are worth in their business. She’s also written a book, The Overcomer: How to Conquer Your Fear to Achieve Your Goals, about using fear as a catalyst for success.

Key takeaways:

• “You have to be holistically fit in all ways in order to be profitable.” She works with clients to teach women to build their self-worth and confidence by working on themselves physically, mentally, and spiritually.

• How Dedee zeroes in on her clients’ thoughts that build their realities and how she helps them change them.

• Don’t let people convince you to undercharge. You have value to provide to people and you should charge your worth!

• Fear, self-doubt, and overwhelm are common barriers to success. “Overwhelm happens when you’re trying to fix everything about yourself” and that’s why it’s important to do it one step at a time.

• “Every single person, we all have a story to tell.”

Dedee’s links:

Website

Facebook

Instagram