Sustainable Value—Redefining Success Beyond Profit | Joel Bancroft-Connors

BONUS: Why Your Teams Really Resist Change, The Neuroscience of Leadership That Nobody Taught You With Andra Stefanescu In this BONUS episode, we explore the challenges leaders face during transformations with leadership coach Andra Stefanescu. Drawing from her extensive research and coaching experience, Andra shares powerful insights on fostering psychological safety, understanding brain-based responses to change, and developing the emotional intelligence needed to lead effectively. She reveals practical frameworks and techniques that help leaders navigate resistance and build meaningful connections with their teams. The Leadership Challenge of Transformation "People are giving resistance... and in general, leaders are feeling overwhelmed in times of changes, whatever those changes are." Resistance and overwhelm are the two biggest challenges leaders face during transformations. Through her research and coaching work across different industries, Andra has found that leaders often feel powerless when their teams resist change. This resistance stems from basic psychological needs not being met. Leaders can overcome these challenges by understanding the different psychological needs of their team members and adapting their communication accordingly. By using specific frameworks, leaders can address resistance more effectively and rediscover their passion for leadership. Understanding the Brain's Response to Change "When something is changed, whatever that is... what your brain perceives is like a threat because the one question that we put all day long in our brains is: is this safe for me?" The brain naturally resists change because it prefers routine and automation. When facing transformation, people instinctively question whether the change is safe, which triggers resistance. This creates a challenging dynamic where leaders experiencing their own fear and resistance become less able to empathize with their team's concerns. Andra emphasizes the importance of leaders "putting their own mask on first" by acknowledging their own feelings and ensuring they're in the right state of mind before attempting to lead others through change. The Middle Manager's Dilemma "Middle managers are in the middle, they have high pressure from above, high pressure from down... And this is where they arrive in this powerless situation, where they ask themselves, how can I make this work?" One common scenario Andra encounters is middle managers feeling trapped between conflicting demands. They face pressure from upper management to implement changes quickly while experiencing resistance from their teams below. This position often leads to feelings of powerlessness and diminished job satisfaction. Andra notes that despite the depth of this challenge, it can be addressed through techniques that help leaders recalibrate themselves and improve communication with others. Fostering Psychological Safety Through Emotional Intelligence "Employees who report to have a leader with low emotional intelligence are four times more likely to leave the company within one year." Emotional intelligence is increasingly recognized as a critical leadership skill. Andra's research shows that 31% of employees who experience burnout report lacking support or recognition from leadership. She approaches developing emotional intelligence through guided self-reflection rather than external assessment, helping leaders gain insights about their communication patterns and relationships. Psychological safety doesn't happen by default—it requires active work and maintenance from leaders. The SCARF Model for Better Leadership "There are specific buttons that you press positively or negatively, and when you press them positively, you are most probably meeting also the psychological needs of the people." Andra recommends the SCARF model developed by Dr. David Rock as a practical framework for leadership communication. This model identifies five key domains that affect how people collaborate: Status, Certainty, Autonomy, Relatedness, and Fairness. By understanding and addressing these domains positively, leaders can better meet their team members' psychological needs. Additionally, she recommends the Process Communication Model (PCM), which helps leaders identify different personality types and adapt their communication accordingly. Connect Before Collaborate "Put the relationship above your agenda because it's more important to have a long-term relationship than to achieve whatever you wanted to go through with." One powerful principle Andra teaches is to connect before attempting to collaborate. Too often, leaders jump straight into tasks or discussions without first establishing a connection, failing to consider the other person's current state of mind. By asking simple questions like "What's on your mind today?" or "What is your intention for this meeting?", leaders can build psychological safety and maintain relationships that endure beyond immediate goals. This approach recognizes that workplace relationships should be viewed as long-term investments rather than transactional encounters. Sustainable Leadership Development "Ask: why do I get resistance? How can I communicate in a way that I get followers instead of resistance?" For sustainable growth, Andra encourages leaders to reflect on why they encounter resistance and how they might communicate differently to inspire followers instead. Self-awareness is crucial—leaders need to understand their own communication patterns and leadership styles before they can effectively influence others. By learning frameworks based on neuroscience and practicing new communication techniques, leaders can create environments where both they and their teams thrive during transformations. Recommended Resources To better understand how change affects our brain, Andra recommends Your Brain at Work by Dr. David Rock.   About Andra Stefanescu Andra is a leadership coach and facilitator specializing in brain-based ways to foster psychological safety and team collaboration. She helps leaders navigate transformation challenges with playful, neuroscience-driven techniques. Passionate about creating healthy workplace relationships, Andra empowers teams to resolve conflicts, make better decisions, and experience meaningful growth through customized training experiences. You can link with Andra Stefanescu on LinkedIn and follow Andra Stefanescu on Substack.

22 Mars 33min

Karen Suarez: Decision Authority, The Make-or-Break Factor for Product Owners Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Clear Vision That Inspires Action Karen describes an exemplary Product Owner who deeply understood both their product and market. This PO maintained a perfect balance of being firm in their vision while remaining open and curious to input. What made this PO particularly effective was their ability to communicate a clear, compelling vision that motivated the team. They defined key results in ways that were easily understood and actionable for team members. Most importantly, they trusted the development team with solution design rather than prescribing how features should be implemented, creating an environment where the team felt both guided and empowered. The Bad Product Owner: Committee Decisions and Never-Ending Backlogs Karen identifies two common anti-patterns in the Product Owner role. The first is when the PO isn't truly empowered to make decisions because the company hesitates to give this responsibility to a single person. In these cases, the PO becomes merely a proxy for a committee, with solutions predetermined elsewhere. The second anti-pattern is the PO who cannot say "no," allowing backlogs to grow unmanageably large. Karen once worked with a team that had accumulated 5,000 backlog items! Her solution was to use data to demonstrate why such expansive backlogs are counterproductive, create filtered views showing only the highest-priority items, and eventually make it acceptable to delete irrelevant backlog items altogether. Self-reflection Question: In your organization, does the Product Owner have true decision-making authority, or are they operating as a proxy for committee decisions? About Karen Suarez  Karen is a dedicated Scrum Master with a long experience driving agile transformations and fostering high-performing teams. She is passionate about continuous learning, and excels in aligning agile practices with organizational innovation. You can link with Karen Suarez on LinkedIn.

21 Mars 18min

Karen Suarez: Beyond Process Compliance, True Indicators of Agile Team Maturity Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. For Karen, success as a Scrum Master is measured by how well the team functions autonomously. She evaluates this through several key indicators: the team's ability to tackle tough topics, including when someone isn't carrying their weight; their willingness to embrace and resolve conflicts; the product's flexibility in responding to market and customer feedback; and most importantly, whether team members proactively suggest solutions themselves. Karen emphasizes that her ultimate goal is to help the team reach a state where they no longer need her guidance, as this represents true maturity and self-organization. Self-reflection Question: How comfortable is your team with addressing conflict directly, and what could you do to create psychological safety around difficult conversations? Featured Retrospective Format for the Week: Start/Stop/Continue Karen prefers simple retrospective formats like Start/Stop/Continue that create space for meaningful dialogue rather than complex activities. Her focus is on developing team members' ability to share their real challenges. She prepares participants to discuss truly critical issues by modeling empathy and vulnerability herself. Karen encourages team members to bring up difficult topics by sharing how these issues affect them personally and acknowledging how others have helped. This approach creates psychological safety while ensuring retrospectives address substantive concerns rather than just surface-level issues. About Karen Suarez  Karen is a dedicated Scrum Master with a long experience driving agile transformations and fostering high-performing teams. She is passionate about continuous learning, and excels in aligning agile practices with organizational innovation. You can link with Karen Suarez on LinkedIn.

20 Mars 18min

Karen Suarez: When a Scrum Master Needs to Hire a Manager, An Organizational Design Story Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Karen shares her experience as the first Scrum Master in a company where development, QA, product, and deployment were all separate departments, resulting in a cycle time exceeding six weeks. She strategically approached transformation by first identifying interested individuals in other departments who were already collaborating with the development team. Karen formalized the Product Owner role by cultivating a relationship with someone from the product department who showed interest in working closely with the team. She created regular collaboration routines between QA and development, and gradually involved the deployment team by inviting them to demos and having developers learn deployment skills. When faced with trust issues between deployment and development teams, Karen recognized the need for leadership support and built a case for hiring a manager who could help bridge these departments, acknowledging that some organizational challenges require sponsorship beyond the Scrum Master role. Self-reflection Question: In your organization, what departmental silos might be increasing cycle time, and who could be your allies in breaking down these barriers? About Karen Suarez  Karen is a dedicated Scrum Master with a long experience driving agile transformations and fostering high-performing teams. She is passionate about continuous learning, and excels in aligning agile practices with organizational innovation. You can link with Karen Suarez on LinkedIn.

19 Mars 20min

Karen Suarez: How to Design Communication Channels to Protect Agile Team Focus, and Avoid Interruptions Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. As a first-time Scrum Master managing a team of 15-20 people, Karen focused primarily on protecting them from constant interruptions in their open office space. However, she soon realized this approach was creating barriers between the team and stakeholders. Karen developed strategies to balance protection with accessibility by establishing "office hours" when the team could be interrupted, creating dedicated communication channels (like Slack) to collect stakeholder questions, and always including the Product Owner when change requests came in. This balanced approach maintained team focus while keeping communication lines open. In this segment, we refer to the Coach Your Product Owner e-course, available to all who need to support their product owners with understanding, and adopting an Agile way of working. Self-reflection Question: How might creating structured interruption times help your team maintain focus while still remaining accessible to stakeholders? Featured Book of the Week: The Scrum Guide Karen recommends repeatedly reading The Scrum Guide throughout your Agile journey. She finds she learns something new with each reading as her interpretation evolves with experience. Karen also highlights "Inspired: How to Create Tech Products Customers Love" by Marty Cagan, which helped her better understand the Product Owner role and gave her practical tools to support POs in their responsibilities. About Karen Suarez  Karen is a dedicated Scrum Master with a long experience driving agile transformations and fostering high-performing teams. She is passionate about continuous learning, and excels in aligning agile practices with organizational innovation. You can link with Karen Suarez on LinkedIn.

18 Mars 17min

Karen Suarez: "You're Not Listening": A Scrum Master's Wake-Up Call Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Karen shares a valuable learning experience when she pushed her team too hard to split user stories and change their story writing approach. The team's feedback was direct: "You are not listening." This moment taught Karen several important lessons: not everyone is ready for change at the same time, resistance often contains valuable information about our own actions, and the Scrum Master isn't always the one who knows better. Karen emphasizes the importance of giving yourself time to pause, reflect, and adapt to the team's current situation. She also discovered how the product backlog can serve as a powerful communication tool when used properly. In this segment, we refer to the book Start With Why by Simon Sinek. Self-reflection Question: When was the last time you received pushback from your team, and what information might that resistance be telling you about your own approach? About Karen Suarez  Karen is a dedicated Scrum Master with a long experience driving agile transformations and fostering high-performing teams. She is passionate about continuous learning, and excels in aligning agile practices with organizational innovation. You can link with Karen Suarez on LinkedIn.

17 Mars 17min

Global Agile Summit Preview: Mastering Your Own Career Success as a Scrum Master with Fred Deichler In this BONUS Global Agile Summit preview episode, we explore the journey of Fred Deichler, a technology leader and the host of the product track at the Global Agile Summit (GAS). Fred shares his insights on what makes Scrum Masters successful in their roles and as individuals. Through his personal story and practical advice, Fred offers valuable lessons on continuous learning, community involvement, and self-reflection—three key elements that have contributed to his remarkable career journey. The Journey to Mastering Your Own Success "I didn't think I was different from anyone else. For me it was a long process, but for others it looked like too fast." Fred's journey of self-discovery began when someone asked him a simple yet profound question: "How did you achieve so much so fast?" This question prompted him to reflect on his career path and the factors that contributed to his success. Fred shares how this moment of introspection led him to identify the key elements that have shaped his career trajectory and personal growth, offering valuable insights for Scrum Masters looking to master their own success. The Power of Continued Education "Early in my career, I thought that my manager was there to tell me what to learn. As a manager I can inspire people, but I can't tell you what to learn." Fred emphasizes the importance of taking ownership of your learning journey. He discusses how his perception of education evolved throughout his career, moving from a passive approach to an active pursuit of knowledge. Fred highlights the significance of understanding your learning style, referencing the VARK learning model, and embraces the idea that it's okay to be different from others in how you absorb and process information. This section provides Scrum Masters with valuable insights on how to approach continuous education for personal and professional growth. Leveraging Community Involvement "Take those ideas that you learned and flesh them out with other people." Community involvement emerges as a crucial element in Fred's success formula. He shares how engaging with others helped him refine his ideas and gain new perspectives. Fred encourages Scrum Masters to: Take action and discuss ideas with others Participate in conferences as valuable learning opportunities Develop strong opinions that are loosely held Use community interactions to develop and refine ideas Through these practices, Fred illustrates how community engagement can accelerate growth and provide a supportive environment for professional development. The Value of Self-Reflection "End of the week: how do I know if I did a great job?" Self-reflection stands as the third pillar in Fred's success framework. He emphasizes the importance of regular introspection to evaluate progress and identify areas for improvement. Fred shares practical approaches to reflection: Questioning if conversations went as expected Establishing a regular reflection practice Finding a mentor or friend to reflect with Participating in lean coffee meetups for structured discussions These reflection practices have enabled Fred to continuously assess his performance and make adjustments to improve his effectiveness as a professional and as a person. From Aspiration to Achievement: The 6-in-30 Story "I was listening to the Scrum Master Toolbox Podcast, and I decided ‘I'm going to be on that show one day!’" Fred shares his inspiring "6 in 30" story—a powerful testament to setting goals and working toward them. He recounts how, six years ago, while sitting in his car between jobs, he made a commitment to himself that would shape his future. Fast forward 30 months, and Fred applied to speak at the Agile Online Summit, transforming his aspiration into achievement. This personal anecdote illustrates the power of setting clear intentions and taking deliberate steps toward realizing them. In this segment, we refer to the different learning styles: VARK, Visual, Auditive, Reading/writing, Kinesthetic. Building Your Professional Network When asked about essential resources for Scrum Masters, Fred immediately points to LinkedIn as a valuable platform for professional networking and knowledge sharing. He emphasizes how building and leveraging professional connections can open doors to opportunities and provide access to a wealth of insights from industry experts. About Fred Deichler For over two decades, Fred has been a technology leader, who has been intuitively following the Scrum values and Agile principles even before discovering them. He has successfully led multiple teams on their Agile journeys, emphasizing the importance of a harmonious balance between people, processes, and tools, and continuously striving for improvement. For Fred, personal growth is as crucial as professional development. You can link with Fred Deichler on LinkedIn.

16 Mars 35min

BONUS: Challenging the Agile Status Quo with #NoBacklogs, Allan Kelly In this BONUS episode, we explore the provocative ideas of Allan Kelly, the author who introduced #NoBacklogs to the Agile community. Allan shares his insights on why traditional backlogs may be hindering true agility, offers practical alternatives, and explains how teams can maintain accountability while focusing on outcomes rather than outputs. The Problem with Traditional Backlogs "Backlogs keep ideas for far too long." Allan Kelly challenges the conventional wisdom of maintaining extensive backlogs in Agile environments. He distinguishes between sprint backlogs and product backlogs, highlighting how the latter often becomes a repository for stale ideas that outlive their relevance. Allan argues that this practice undermines the adaptability that should be at the core of Agile methodologies, transforming what should be a flexible approach into a more rigid, traditional project management framework. Outcome-Focused Alternatives "What are you doing to try and change the world?" Instead of lengthy backlogs filled with specific tasks and features, Allan advocates for approaches centered on outcomes and meaningful change. He discusses the concept of OKRs (Objectives and Key Results) as a form of "test first management" - a powerful framework that shifts focus from outputs to measurable impacts. This perspective encourages teams to consider the broader purpose of their work rather than simply executing a predetermined list of tasks. Balancing Structure and Flexibility "There should be a 'Best before' date for all backlog items." Finding the right balance between necessary structure and agile flexibility is crucial for effective delivery. Allan suggests implementing a "best before" date for all backlog items to prevent the accumulation of outdated ideas. He emphasizes starting with the Sprint Goal as a guiding principle, using it to create focus and purpose that allows teams to adapt their approach while maintaining a clear direction. Breaking Free from Traditional Mindsets "The work to do is not a fixed entity." According to Allan, the reliance on extensive backlogs has perpetuated traditional project management mindsets within supposedly Agile organizations. He challenges the underlying assumption that the scope of work is a predetermined, fixed entity waiting to be discovered and documented. Instead, he suggests embracing the evolving nature of work, allowing teams to respond to changing priorities and insights as they emerge. Maintaining Accountability Without Backlogs "Test first management as a management innovation that helps focus on goals, and measure progress by the teams." Allan addresses concerns about accountability by offering practical approaches to tracking progress without traditional backlogs. He emphasizes the importance of regular demonstrations of working solutions and assessing whether these demonstrations align with the team's strategic direction. His concept of "test first management" provides a framework for focusing on goals while measuring genuine progress rather than simply tracking task completion. Resources for Deeper Learning "Honey, I shrunk the backlog." For listeners interested in exploring these ideas further, Allan recommends his YouTube presentation "Honey, I shrunk the backlog," which offers additional insights and practical guidance on implementing a #NoBacklogs approach in Agile teams. About Allan Kelly Allan Kelly is the author of #noprojects: A Culture of Continuous Value, and an outspoken Agile practitioner that helped introduce the idea of #NoBacklogs to the Agile community. His work spans several decades, and includes some breakthrough contributions that he shares in his books and conference talks. He is the author, among others, of Project Myopia: Why projects damage software, Continuous Digital: An agile alternative to projects for digital business, The Art of Agile Product Ownership: A Guide for Product Managers, Business Analysts, and Entrepreneurs, and Xanpan: Team Centric Agile Software Development. You can link with Allan Kelly on LinkedIn.

15 Mars 36min