The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move

The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move

In this episode of The Manager’s Playbook, Zach Katz, former President of BMG US and co-founder of Beluga Heights, joins the show to unpack the evolution of creators, the future of music-business infrastructure, and why digital talent isn’t just content, it’s culture.

Zach dives into why creators are no longer just influencers but CEOs of their own ecosystems, and how the industry must evolve to support them with real structure. From his time at FaZe to his current work with Fixated, a creator-first fund, Zach breaks down what it takes to lead with intention and build trust in 2025.

We also explore the power of livestream platforms, why Kai Cenat is the new Fallon, and the lessons music execs can learn from digital-first strategy.

A conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

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Inside the Playbook: Mag Rodriguez on How He Got Funded Without a Degree

Inside the Playbook: Mag Rodriguez on How He Got Funded Without a Degree

In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to talk about the journey few founders ever get to share, what it means to break into venture capital as a Latino entrepreneur.Mag...

17 Juli 202514min

Inside the Playbook: Mag Rodriguez on Why the Global South Is the Future of Music Monetization

Inside the Playbook: Mag Rodriguez on Why the Global South Is the Future of Music Monetization

In this clip of The Manager’s Playbook, Mag Rodriguez and I explore the future of music monetization and what it means to truly go global.From innovative artist subscription models, like “pay what you...

16 Juli 202515min

Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to unpack the exclusive J. Cole x EVEN collaboration celebrating the 10-year anniversary of Forest Hills Drive.We get into how thi...

15 Juli 202517min

The Manager's Playbook 030: Mag Rodriguez - EVEN, J Cole, LaRussell, Direct-to-Fan Strategy, Global Monetization, and the Future of Artist Ownership

The Manager's Playbook 030: Mag Rodriguez - EVEN, J Cole, LaRussell, Direct-to-Fan Strategy, Global Monetization, and the Future of Artist Ownership

In this episode of The Manager’s Playbook, I sit down with Mag Rodriguez, founder and CEO of EVEN, a platform redefining how artists connect with fans and monetize their work across the globe.We unpac...

14 Juli 20252h 14min

Inside the Playbook: Laurie Lee Boutet on Why Women Make Great Music Managers

Inside the Playbook: Laurie Lee Boutet on Why Women Make Great Music Managers

In this clip of The Manager’s Playbook, Laurie Lee Boutet unpacks what it really means to lead as a woman in the music business.From empathy and collaboration to navigating bias and building strong te...

12 Juli 202518min

Inside the Playbook: Laurie Lee Boutet on What Every Artist Should Do After Going Viral

Inside the Playbook: Laurie Lee Boutet on What Every Artist Should Do After Going Viral

In this clip of The Manager’s Playbook, Laurie Lee Boutet dives into why CRM (Customer Relationship Management) is a game-changer in today’s music industry.We break down the shift from radio to stream...

11 Juli 202519min

Inside the Playbook: Laurie Lee Boutet on How to Win Without a Major Label Deal

Inside the Playbook: Laurie Lee Boutet on How to Win Without a Major Label Deal

In this episode of The Manager’s Playbook, Laurie Lee Boutet breaks down why today’s music managers need to think like marketers and strategists.From her work with The Beaches to using platforms like ...

10 Juli 202512min

Inside the Playbook: Laurie Lee Boutet on The Truth About Canadian Record Labels

Inside the Playbook: Laurie Lee Boutet on The Truth About Canadian Record Labels

Laurie Lee Boutet reflects on a major turning point in the music industry, when independent acts began rising and the label system struggled to keep up.She shares how Canada’s lack of infrastructure c...

9 Juli 202514min

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