The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move

The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move

In this episode of The Manager’s Playbook, Zach Katz, former President of BMG US and co-founder of Beluga Heights, joins the show to unpack the evolution of creators, the future of music-business infrastructure, and why digital talent isn’t just content, it’s culture.

Zach dives into why creators are no longer just influencers but CEOs of their own ecosystems, and how the industry must evolve to support them with real structure. From his time at FaZe to his current work with Fixated, a creator-first fund, Zach breaks down what it takes to lead with intention and build trust in 2025.

We also explore the power of livestream platforms, why Kai Cenat is the new Fallon, and the lessons music execs can learn from digital-first strategy.

A conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

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Inside the Playbook: Ray Daniels on The Real Reason Some Artists Fade While Others Last

Inside the Playbook: Ray Daniels on The Real Reason Some Artists Fade While Others Last

In this clip of The Manager’s Playbook, Ray Daniels and I explore the “Science vs. Magic” theory in music and why mastering both is key to long-term success.We talk about how artists like Future evolv...

28 Juni 202514min

Inside the Playbook: Ray Daniels on Jay-Z vs. Kanye vs. Bow Wow and His Truth About Stardom

Inside the Playbook: Ray Daniels on Jay-Z vs. Kanye vs. Bow Wow and His Truth About Stardom

In this clip of The Manager’s Playbook, we dive into what really makes a megastar.Ray Daniels unpacks the fandom, timing, and cultural impact behind two very different careers: Jay-Z and Bow Wow. One ...

27 Juni 202521min

Inside the Playbook: Ray Daniels on The Biggest Lie About Publishing Deals

Inside the Playbook: Ray Daniels on The Biggest Lie About Publishing Deals

In this clip from The Manager’s Playbook, Ray Daniels and I break down the real difference between pop and urban splits and how the same record can pay out very differently depending on who’s involved...

26 Juni 202516min

The Manager's Playbook 027: Ray Daniels - Jay-Z vs Bow Wow, Theron Thomas, Lizzo, Ciara, Breaking Into the Music Industry, Building His Brand & Lessons From the Greats

The Manager's Playbook 027: Ray Daniels - Jay-Z vs Bow Wow, Theron Thomas, Lizzo, Ciara, Breaking Into the Music Industry, Building His Brand & Lessons From the Greats

Ray Daniels has seen every corner of the music business, from making hits to being blackballed, from major label boardrooms to building R.A.Y.D.A.R. Management from the ground up.In this episode of Th...

23 Juni 20252h 7min

Inside the Playbook: Russ on the Dark Side of Music Success & Healing

Inside the Playbook: Russ on the Dark Side of Music Success & Healing

In this clip of The Manager’s Playbook, Russ shares the emotional cost of success and the internal reset that followed. From confronting public perception to redefining identity, he unpacks the deeper...

22 Juni 202516min

Inside the Playbook: Russ on How His Day-One Business Partner Saved His Music Career

Inside the Playbook: Russ on How His Day-One Business Partner Saved His Music Career

In this clip of The Manager’s Playbook, Russ opens up about the pivotal moments that built his career. From Bugus filing the LLC at 18, to staying focused when things almost unraveled, to why a $250 c...

21 Juni 202513min

Inside the Playbook: Russ on How He Turned Down Labels and Made $1M/Month from Masters

Inside the Playbook: Russ on How He Turned Down Labels and Made $1M/Month from Masters

In this clip of The Manager’s Playbook, Russ shares the story behind one of the most unconventional label deals in the industry.He went from making $100K/month independently to partnering with Columbi...

20 Juni 202513min

Inside the Playbook: Russ on Why $100K Won’t Make You a Star

Inside the Playbook: Russ on Why $100K Won’t Make You a Star

In this clip of The Manager’s Playbook, Russ delivers a hard truth: success isn’t about big budgets or major connections. It’s about clarity, consistency, and calling yourself out.He shares why even $...

19 Juni 202514min

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