Outdoor Minimalist9 Juni 2025

185. How "Greenhushing" Could Be Hurting Your Business with Jason Parkin

By now, we’ve all heard the term greenwashing.

But have you ever heard of green hushing?

Greenhushing seems to be a growing trend where businesses, afraid of backlash or political controversy, choose to stay silent about their sustainability efforts or climate positive approaches.

And while it might seem like a safer, quieter path in a polarized world, green hushing can actually hurt your business more than it helps.

Today on the show, I’m talking with Jason Parkin.

Jason is a passionate advocate for using business as a force for good, with a focus on sustainability and climate action. He serves on the Board of Directors for the Outdoor Industry Association and contributes to several sustainability-focused committees, including the Sustainability Working Group of People for Bikes.

With over 25 years of experience in creative strategy, user-centered design, and digital media, Jason has led award-winning projects and co-founded Motionbox, a personal video platform later acquired by HP Snapfish.

INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LISTENER SURVEY: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/jd8UCN2LL3AQst976⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----------------

Jason Parkin

Website: https://composedcreative.com/

LinkedIn: https://www.linkedin.com/company/compose-d/

Cash Calculator: https://protectourwinters.org/climate-finance

-----------------

Episode Resources

BIVO NYT Article: https://www.nytimes.com/2025/05/27/business/trumps-china-tariffs-small-businesses.html

Ever.Green: https://www.ever.green/

Outdoor Industry Association: https://outdoorindustry.org/

Topo Finance: https://www.topofinance.org/

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(298)

226. Is Dr. Bronner's Really Sustainable? with Greening Up My Act

Dr. Bronner's has long been considered the gold standard of sustainable soap. It's a staple in outdoor kits, zero-waste homes, and camping gear lists thanks to its versatility, plant-based ingredients...

6 Juli 45min

225. Can the Outdoor Industry Really Call Itself a Climate Leader?

In this solo episode, I reflect on my experience attending the Switchback Event and unpack a question I can't seem to shake: Can an industry built on perpetual growth truly call itself a climate leade...

29 Juni 25min

Does It Matter If I Pick Up My Dog’s Poop or Not? with Rose Seemann [REPOST]

This episode was originally posted on November 13, 2023. In episode 112 of the Outdoor Minimalist podcast, we will be talking a whole lot of shit. Our focus today is on a topic that I care deeply abou...

22 Juni 30min

Mike Lee's Roadless Rule Amendment, NPS Funding Diverted, and ORV Access Expands - Public Lands News (June 8 - 15)

In this week's public lands news briefing, we covered four stories:- Mike Lee pushes the latest effort to repeal the Roadless Rule, a landmark conservation policy protecting 58 million acres of nation...

15 Juni 31min

224. Finding Joy in a World of Bad News with Liz Crandall

It can feel impossible to find joy when the headlines never seem to let up.From attacks on public lands and environmental protections to growing uncertainty for the people who steward these places, ma...

8 Juni 1h 17min

Cyanide Bombs Return, MN Mining Push Continues, and Bill to Stop Firings Introduced (Public Lands News - June 1)

In this week's public lands news briefing, we cover three stories:1. Republican-controlled Congress includes mining leases for Twin Metals in Northern MN in the Fiscal Year 2027 Interior and Environme...

1 Juni 27min

223. The Outdoor Literacy Gap No One Talks About with Natalie Teboul

In episode 223 of the Outdoor Minimalist podcast, we explore the connection between outdoor literacy, geography education, and environmental stewardship with educator and creator Natalie Teboul, also ...

26 Maj 31min

Hiking in Bear Country? Bear Biologist, Sydney Stephens, Wants You To Learn to Coexist [REPOST]

Episode 140 featuring Sydney Stephens was originally posted on July 1, 2024. This episode is a repost.Now, two years later, hearing how to safely interact with bears feels more relevant than ever. We'...

18 Maj 41min