406 Double Down on What You Love

Ever felt like you're stuck on a content carousel, perpetually hunting for fresh ideas to feed your photography blog? I've been there, and that's exactly why I'm spilling the beans on my go-to strategy for crafting evergreen blog posts that resonate with clients and bolster SEO. In this no-guests-barred session, your host Natalie Jennings gets personal about transforming those recurring client questions into a goldmine of informative content. Let's talk about turning the 'What should I blog about?' conundrum into a thing of the past, establishing a well-oiled blog that not only serves as your online portfolio but also solidifies your credibility as a photographer.

Then, it's lights, camera, action on weaving your stunning photography into the narrative of your evergreen posts. I'll be sharing my insights on how to keep your blog buzzing with engagement, using your best visual work to tell enduring stories. Whether capturing a sun-drenched wedding or the innocence of a family portrait session, learn how to blend your images with words in a dance that keeps your audience coming back for more. Consistency in sharing your photographic journey isn't just a strategy; it's the pulse that keeps your online presence alive and kicking. Join me, and let's give your blog the timeless touch it deserves.

Key Takeaways

(00:00) Creating Evergreen Blog Posts for Photographers

(10:01) Using Evergreen Posts to Share Photos

Shareable Quotes"These topics are really awesome because not only can you reuse them forever, they're evergreen. There are things that you can just go back to again and again and again, but you can go back in and add to them and make them more robust and more readable and more interesting as you think of things to say or as your business evolves, and it keeps things fresh.""Educating your client is always top of the list, but having posts that you can reuse and reuse like this is gonna help you so much, not just in your response to clients so you have more stuff to send them but with your SEO.""Remember, people aren't going to be feeling like you're repeating yourself. You'll feel like you're repeating yourself because you're gonna be talking about the same thing you just blogged about all week long or maybe for the next two weeks, and that's gonna seem redundant to you, but for most people they're hit with so much information that it takes them a few times hearing your message before they go. Oh, I remember that she's offering this or she talked about this or whatever it is."



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