“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify
My First Million12 Juni 2025

“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify

Episode 715: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Harley Finkelstein ( https://x.com/harleyf ) about boring products that could be worth $100M. — Show Notes: (0:00) Disrupting boring products (15:05) Swiss Army knife founders (21:42) "People only remember your weird" (31:45) Considering an exit (39:32) Becoming a better storyteller (46:17) Shopify's leaked memo about AI (51:26) Biohacking Longevity — Links: • Shopify - https://shopify.com/ • Touchland - https://touchland.com/ • Firebelly Tea - https://firebellytea.com/ • Ember Mug - https://ember.com/ • David’s Tea - https://davidstea.com/ • AG1 - https://drinkag1.com/ • Method - https://www.methodhome.com/ • Olly - https://www.olly.com/ • Welly - https://www.getwelly.com/ • Ritual - https://ritual.com/ • Seed - https://seed.com/ • Prose - https://prose.com/ • Prenuvo - https://www.prenuvo.com/ • CLEERLY - https://cleerlyhealth.com/ • 29029 - https://29029everesting.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

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#158 - Buying Michael Jordan's House (and Making a Profit), Investing in Athletes & Successful Startup-Studios

#158 - Buying Michael Jordan's House (and Making a Profit), Investing in Athletes & Successful Startup-Studios

MFM #158 Andrew Chen story University of Washington has a program for gifted high schoolers who want to do college early. Andrew took part and graduated at 19. He met some pretty cool people doing ...

5 Mars 20211h 4min

#157 - Instagram Food Drops Making $200k a Week, Chrome Extensions That are Crushing It & Open Salaries

#157 - Instagram Food Drops Making $200k a Week, Chrome Extensions That are Crushing It & Open Salaries

MFM #157 Rewarding hustle: MFM is hiring two kids to do video production because they took the job without permission. They heard Sam complain about needing a recording studio and offered to do the...

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#156 - David Segal Talks Building a 9-Figure Tea Business, Decommoditizing Boring Products & The Future of Retail

#156 - David Segal Talks Building a 9-Figure Tea Business, Decommoditizing Boring Products & The Future of Retail

Sam Parr (@TheSamParr), Shaan Puri (@ShaanVP) and David Segal (@_davidsegal) discuss: David’s background - At 26, David teams up with his 70-something-year-old cousin, Herschel Segal, to start DAVIDsT...

26 Feb 202150min

#155 - NFTs Explained: How Digital Art Is Being Sold For Millions and What the Opportunities Are

#155 - NFTs Explained: How Digital Art Is Being Sold For Millions and What the Opportunities Are

Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP) discuss: Negotiation as a Service (NaaS) - The guys talk about (and maybe invent) a new category of business: negotiations as a service. The idea here ...

24 Feb 202153min

MFM x Trends - Ryan Hoover of Product Hunt Breaks Down the Biggest Opportunities He Sees

MFM x Trends - Ryan Hoover of Product Hunt Breaks Down the Biggest Opportunities He Sees

In today's episode Sam Parr (@theSamParr) interviews Ryan Hoover (@rrhoover). Ryan has seen thousands of companies launch since founding Product Hunt in 2014. He shares dozens of places that he sees o...

22 Feb 202126min

#154 - Making Millions Anonymously, How Pornstars Clean Search Results, & What is Gayburgers?

#154 - Making Millions Anonymously, How Pornstars Clean Search Results, & What is Gayburgers?

Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP) discuss: - Investing like a $16B dollar fund - The guys who built multi-million dollar businesses anonymously - A genius company manipulating web resul...

19 Feb 202154min

#153 - Selling The Hustle for Millions: How The Hustle & Hubspot Deal Happened

#153 - Selling The Hustle for Millions: How The Hustle & Hubspot Deal Happened

Sam Parr (@TheSamParr), Shaan Puri (@ShaanVP) and Kieran Flanagan (@searchbrat) discuss: - Crafting the perfect cold email to catch Sam's attention. - The grueling process of selling a company and how...

12 Feb 202150min

#152 with Trung Phan - Sam Talks About the Hubspot Deal & Ideas With Trung Phan

#152 with Trung Phan - Sam Talks About the Hubspot Deal & Ideas With Trung Phan

Sam Parr (@TheSamParr) and Trung Phan (@TrungTPhan) discuss: - How the HubSpot/The Hustle deal came about? - Why did Sam decide to sell? - What will be Sam's biggest purchase now that he's sold? - Wha...

10 Feb 202143min

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