Swipe, Pay, Cry: A $5 Billion Boom in 60-Second Soaps
Ankler Agenda13 Juni 2025

Swipe, Pay, Cry: A $5 Billion Boom in 60-Second Soaps

Green shoots are rare in Hollywood these days, but some writers and actors are cashing six-figure checks in a format as questionable as its new Luigi Mangione series. Welcome to the world of microdramas: 60-second, phone-first serialized soap operas. Elaine Low, Sean McNulty and Natalie Jarvey unpack the sudden rise of white-hot vertical series. How is it not a punchline like Quibi? And what does it say about the other dreaded Q-word holding back Hollywood: quality? Plus, Dealmakers’ Ashley Cullins joins with a scoop on Apple’s new competitive performance-based pay model — and why Jon Hamm is competing with... Jon Hamm. Learn more about your ad choices. Visit megaphone.fm/adchoices

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BONUS EP: The Oscars Go to YouTube, with Prestige Junkie Katey Rich

BONUS EP: The Oscars Go to YouTube, with Prestige Junkie Katey Rich

Prestige Junkie's Katey Rich and Natalie Jarvey jumped on Substack Live to discuss why the Academy struck a deal with YouTube to air the Oscars, who might win the most in this deal, and what kind of c...

18 Dec 202518min

BONUS EP: Remembering Rob Reiner, 'A Towering Career'

BONUS EP: Remembering Rob Reiner, 'A Towering Career'

Richard Rushfield, Katey Rich and Christopher Rosen taped a special Prestige Junkie episode to discuss what Richard rightly hailed as Rob Reiner's “towering career of a towering presence” in the indus...

15 Dec 202531min

BONUS EP: Scoring Big: How Noah Beck and Jordan Chiles Built Fandom (and Careers) Off the Field

BONUS EP: Scoring Big: How Noah Beck and Jordan Chiles Built Fandom (and Careers) Off the Field

Creator and actor Noah Beck and Olympic gymnast Jordan Chiles join Natalie Jarvey to break down how athletes are building fandom — and entire careers — beyond the field. From NIL to fashion to acting,...

14 Dec 202551min

Tick, Tick: The 10-Day Siege of Warner Bros. Begins

Tick, Tick: The 10-Day Siege of Warner Bros. Begins

Like sand through the hourglass, so are the mergers of our lives. With the Warner Bros. board now in a 10-day window to respond to Paramount’s newly hostile counteroffer, Hollywood is nearly guarantee...

11 Dec 202535min

BONUS EP: WGA Prez’ Dire Warning on Netflix-WB: ‘We Know How This Movie Ends’

BONUS EP: WGA Prez’ Dire Warning on Netflix-WB: ‘We Know How This Movie Ends’

WGA West president Michele Mulroney has a message for Netflix chief Ted Sarandos and Warner Bros. Discovery head David Zaslav: “We want there to be consideration of industry workers in these conversat...

9 Dec 202531min

BONUS EP: Netflix-WBD Panic & Chaos in a Hollywood ‘Looking for Some Answers’

BONUS EP: Netflix-WBD Panic & Chaos in a Hollywood ‘Looking for Some Answers’

Elaine Low, Natalie Jarvey, Sean McNulty and Lesley Goldberg all gathered Friday morning for a special live episode of Ankler Agenda to break down the repercussions of potentially the most significant...

6 Dec 20251h 1min

Enter The Warner Bros. Thunderdome

Enter The Warner Bros. Thunderdome

One studio to rule them all and in the darkness bind them: Netflix, Paramount Skydance and Comcast have submitted new bids to buy Warner Bros. Discovery, part or parcel. One’s got cash (Netflix), anot...

4 Dec 202538min

How ‘Wicked’ Women Saved the Movies

How ‘Wicked’ Women Saved the Movies

After ignoring weeks of theatrical disappointments, moviegoers fell under the spell of Wicked: For Good last weekend to the tune of almost $150 million in North America. Who does the industry have to ...

25 Nov 202532min

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