Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners13 Juni 2025

The Shopify Tech You Need To Fuel Business Growth! Ft Rebel Cheese

In this episode, we sit down with Paul Arellanes, the CTO at Rebel Cheese, to explore how a seasoned tech leader with roots in IBM, NXP, and Amazon found his calling in the plant-based food world.

We cover:
- Why Rebel Cheese's Shark Tank moment was just the beginning.
- Paul's philosophy on building & scaling a DTC tech stack on Shopify, while keeping costs in check and customer experience front and centre.
- Lessons learned from early technical decisions, including those sneaky shipping costs.
- His approach to app selection (hint: not everything in the Shopify App Store is gold)!
- How AI is reshaping daily operations, and what tools he's excited about right now.

Whether you’re a DTC founder, a tech leader in ecommerce, or just a fan of cheese that doesn’t come from cows, this episode is full of insights you won’t want to miss 🧀💻

Connect with Paul here: https://www.linkedin.com/in/paularellanes
Check out Rebel Cheese here: https://rebelcheese.com

Check out our awesome sponsors!
Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning

To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive

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