014. Louise Fili and Kevin Cantrell: Masters of Lettering & Typography

This dual feature episode highlights Louise Fili, the iconic designer celebrated for her exquisite typography and branding, alongside Kevin Cantrell, a master of lettering and typography, who shares how her work has shaped his own career and creative philosophy.

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Sources:

• AIGA Medalist: Louise Fili
• Louise Fili Ltd
• Grafica della Strada: The Signs of Italy
• Elegantissima: The Design and Typography of Louise Fili

About Louise Fili:

Louise Fili is a true titan of the design world, known for her impeccable taste, unrivaled craftsmanship, and deep-rooted passion for typography. She has revolutionized the landscape of graphic design with her elegant, vintage-inspired aesthetic. Her career spans decades of groundbreaking work, from her iconic book covers at Pantheon Books to the founding of her own studio, Louise Fili Ltd., where she has created stunning branding for top-tier clients like Sarabeth's and Bella Cucina.

Fili's work is a symphony of intricate lettering and timeless design, influenced by her love for Italian art and architecture. Her contributions to design have earned her the prestigious AIGA Medal and a place in the Art Directors Club Hall of Fame. Beyond her professional achievements, Fili is a dedicated educator at the School of Visual Arts, nurturing the next generation of designers.

Louise Fili continues to inspire and captivate with every project, embodying the perfect blend of historical reverence and modern sophistication. Her legacy is one of beauty, precision, and enduring impact on the world of design.

About Kevin Cantrell:

Adam Vicarel is a brand designer, lettering artist and mural painter who is obsessed with merging the worlds of fine art and strategic design. In his personal work Adam infuses his love for travel and the outdoors into his typography, illustration and storytelling to create visceral experiences for his audience. That’s visceral, not Vicarel.

His graph design studio, Vicarel Studios works on visual identity systems, packaging art installations, and more, and they’ve created for brands like NBC, Twitter, Lululemon, United Airlines and Sharpie. Their unique process of combining fine art with design allows them to craft provocative brands and artful experiences unbound by industry or medium.

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View all the visually rich 1-min reels of each woman on IG below:

Instagram: Amber Asay
Instagram: Women Designers Pod