Does ChatGPT Actually Have A Higher Conversion Rate Than Google  Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread  AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast  (Here's What To Do)

Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here's What To Do)

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficiency of AI tools, and the need for AI fluency and cultural shifts within organizations. The episode wraps with insights on Google’s recent workforce changes and strategic moves in the AI era. TIME-STAMPED SHOW NOTES (00:00) ChatGPT vs Google: Conversion Rates and User Behavior (02:57) The Evolution of Search: AI Assistants and Analytics (05:58) Cost Efficiency in AI: The Future of User Services (08:56) AI Fluency in Organizations: Embracing Change (11:58) Cultural Shifts: Adapting to AI in the Workplace (18:11) Google's Workforce Changes: Buyouts and Future Directions To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

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What Eric Learned From A Private Founder's Retreat

What Eric Learned From A Private Founder's Retreat

In episode #2929, Eric Siu and Neil Patel discuss the importance of peer groups in entrepreneurship. They share insights on economic perspectives, the value of shared experiences, and the significance...

6 Mars 202529min

How Eric and Neil Run Webinars - Choosing Topics, Promotional Tactics, and Follow-Up Strategies

How Eric and Neil Run Webinars - Choosing Topics, Promotional Tactics, and Follow-Up Strategies

In episode #2928, Eric Siu and Neil Patel discuss effective strategies for promoting webinars, generating engaging topics, and utilizing the right platforms. They emphasize the importance of building ...

5 Mars 202521min

How ChatGPT Will… Eliminate TOFU Content? And, Google Sued by Chegg Over AI Overviews

How ChatGPT Will… Eliminate TOFU Content? And, Google Sued by Chegg Over AI Overviews

In episode #2927, Eric Siu and Neil Patel discuss the traditional marketing funnel (Tofu, Mofu, Bofu) and how AI tools like ChatGPT are changing the way consumers interact with content. The conversati...

4 Mars 202520min

Is Google Losing Search Volume Because of LLMs, and How to Use Grok to Make Money

Is Google Losing Search Volume Because of LLMs, and How to Use Grok to Make Money

In episode #2926, Eric Siu and Neil Patel discuss the evolving landscape of search engines and AI tools, particularly focusing on Google's position in the market compared to emerging AI platforms like...

3 Mars 202518min

TikTok Outperforms Competitors by 2X in Social Commerce, and the Debate Between Long and Short-Form Videos

TikTok Outperforms Competitors by 2X in Social Commerce, and the Debate Between Long and Short-Form Videos

In episode #2925, Eric Siu and Neil Patel discuss the effectiveness of TikTok in social commerce compared to other platforms. They explore the debate between long form and short form video content, an...

28 Feb 202524min

The Real Future of Marketing with Seth Godin

The Real Future of Marketing with Seth Godin

In episode #2924, Eric chats with Seth Godin about what truly makes great marketing—creating meaningful stories and focusing on long-term success. Seth shares why understanding your audience is key an...

27 Feb 20251h 1min

Using Grok for Infinite Interns, and Who Will Really Win in an AI World?

Using Grok for Infinite Interns, and Who Will Really Win in an AI World?

In episode #2923, Eric Siu and Neil Patel discuss how AI tools like Grok can function as infinite interns. They explore the effectiveness of influencer marketing compared to traditional paid ads, the ...

26 Feb 202518min

Should Marketing Teams Spend Time Getting Awards, and How Many Pieces of Content Should You Post Daily on Instagram?

Should Marketing Teams Spend Time Getting Awards, and How Many Pieces of Content Should You Post Daily on Instagram?

In episode #2922, Eric Siu and Neil Patel discuss the importance of awards in recruitment, the challenges of CEO and COO searches, effective social media content strategies, and the evolving landscape...

25 Feb 202521min

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