Does ChatGPT Actually Have A Higher Conversion Rate Than Google  Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread  AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast  (Here's What To Do)

Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here's What To Do)

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficiency of AI tools, and the need for AI fluency and cultural shifts within organizations. The episode wraps with insights on Google’s recent workforce changes and strategic moves in the AI era. TIME-STAMPED SHOW NOTES (00:00) ChatGPT vs Google: Conversion Rates and User Behavior (02:57) The Evolution of Search: AI Assistants and Analytics (05:58) Cost Efficiency in AI: The Future of User Services (08:56) AI Fluency in Organizations: Embracing Change (11:58) Cultural Shifts: Adapting to AI in the Workplace (18:11) Google's Workforce Changes: Buyouts and Future Directions To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

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The Elon Musk 5 Minute Productivity System, and Why You Lose Sales Deals

The Elon Musk 5 Minute Productivity System, and Why You Lose Sales Deals

In episode #2921, Eric Siu and Neil Patel discuss various productivity techniques, particularly focusing on the five-minute productivity system used by Elon Musk and Bill Gates. They explore the impor...

24 Feb 202524min

Coca-Cola 's Newest Competitor to Olipop,  and How to Stop Trying to Rewire Your Brain

Coca-Cola 's Newest Competitor to Olipop, and How to Stop Trying to Rewire Your Brain

In episode #2921, Eric Siu and Neil Patel discuss how Coca Cola is taking market share in the prebiotic soda market, how the CPG space works,  the importance of speed in decision-making, the future of...

21 Feb 202525min

How Citadel Built a $62.3B Monster

How Citadel Built a $62.3B Monster

In episode #2920, Eric Siu and Neil Patel discuss aggressive business strategies, the importance of speed in decision-making, the future of AI in scaling businesses, ethical considerations in agency m...

20 Feb 202523min

The New Top Podcasting App in Town, and How to Structure Your Company to Have No Direct Reports

The New Top Podcasting App in Town, and How to Structure Your Company to Have No Direct Reports

In episode #2919, Eric Siu and Neil Patel discuss the evolution of podcasting, particularly the rise of YouTube as a dominant platform. They explore the use of AI tools for content creation and the be...

19 Feb 202522min

The AI Influencer That Makes $10M A Year

The AI Influencer That Makes $10M A Year

In episode #2918, Eric and Neil explore the emergence of AI influencers, their impact on marketing, and the unconventional leadership style of Elon Musk. They delve into the importance of authenticity...

18 Feb 202523min

YouTube Citation Surges 414 Percent in AI Overviews

YouTube Citation Surges 414 Percent in AI Overviews

In episode #2918, Eric Siu and Neil Patel discuss the significant rise of YouTube as a platform for AI content creation and its potential as a podcasting network. They emphasize the importance of crea...

17 Feb 202523min

The 14% Conversion Boost That Most Companies Miss

The 14% Conversion Boost That Most Companies Miss

In episode #2917, Eric Siu and Neil Patel discuss the impact of Buy Now Pay Later solutions in B2B markets, the importance of appearance in business settings, the effectiveness of Super Bowl ads, and ...

14 Feb 202524min

Google Organic and Paid CTRs Hit New Lows

Google Organic and Paid CTRs Hit New Lows

In episode #2916, Eric Siu and Neil Patel discuss the declining click-through rates (CTRs) for both organic and paid traffic, particularly in the context of AI overviews. They explore the implications...

13 Feb 202518min

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