#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop
6 Figure Creative17 Juni 2025

#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

You know those big dumb idiots in high school that pull the fire alarm? Yeah, that was me. Turns out I was just practicing for my freelance career. Because most freelancers treat marketing exactly like that fire alarm - you only pull it when everything's already on fire. When the clients have dried up, the leads have dried up, and you're in full-blown panic mode. Then things get busy again, the money starts flowing again, and something in your brain says, “We’re good, we don’t need to do this terrible ‘marketing’ thing anymore.” So you stop. Throw yourself into the work. Deliver for clients. Ghost your social media and your leads… 3 months later? Things are on fire again. Cue the alarm bells and the frantic panic-posting. This is the feast-and-famine cycle that is SO common - and that you yourself are fueling. You know it’s dumb. Let’s fix it. This week’s podcast episode is the third and final part in the “Big Dumb Stupid Idiot” Series, where I break down the 5 things that most creative freelancers are doing that keeps them stuck in the agonizing feast-or-famine cycle. We’ll talk about: Why most creative freelancers are SO allergic to marketing (and yet so very susceptible to it) The truth about lead magnets (and other ridiculous marketing myths) The "1-2-3" marketing routine that’s doable every day (even when you're swamped with client work) For full show notes, visit https://6figurecreative.com/367

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#400: The FINAL Episode

#400: The FINAL Episode

This is Episode #400 of the 6 Figure Creative Podcast. And it's my last one for a while. It's been an incredible 400 episodes and it’s helped to build the business to what it is today. But what got...

3 Feb 21min

#399: The Freelance Industries Where Ads Are a Waste of Money

#399: The Freelance Industries Where Ads Are a Waste of Money

Are there cases where paid ads DON’T work for freelancers Yes, and I cover them on this week’s podcast episode. If you’re in one of these industries, ads might be a waste of money. If you’re NOT in...

27 Jan 25min

#398: Why Paid Ads Aren’t Working For You (7 Fixes for Creative Freelancers)

#398: Why Paid Ads Aren’t Working For You (7 Fixes for Creative Freelancers)

If you’re a freelancer and you’re NOT running paid ads, chances are you fall into one of two types: Type 1: Never tried paid ads because they were too intimidated, too overwhelmed, or convinced they ...

20 Jan 37min

#397: The $500 Ad Budget Challenge Every Freelancer Needs to Take

#397: The $500 Ad Budget Challenge Every Freelancer Needs to Take

The #1 fear that freelancers have with paid ads? They’re terrified of lighting money on fire and never getting it back. I get it. It feels like a gamble that may not actually get you clients. And i...

13 Jan 28min

#396: How to Promote Yourself Without Destroying Your Premium Brand

#396: How to Promote Yourself Without Destroying Your Premium Brand

It’s January. You know what that means? Well, it might be “panic about how slow the holidays were” time. But for smart freelancers? It’s the start of our favorite season: cheap AF ads. The holidays...

6 Jan 22min

#395: She Made $60k In 2 Months… After She FINALLY Faced This Fear

#395: She Made $60k In 2 Months… After She FINALLY Faced This Fear

Pop quiz: What do freelancers fear MORE than death, public speaking, and spiders? Answer: Potentially, maybe, somewhat looking desperate when it comes to getting clients. It’s not your fault…back ...

30 Dec 202515min

#394: How to Increase Referrals by Fixing These 7 Referral Killers

#394: How to Increase Referrals by Fixing These 7 Referral Killers

Two freelancers. Both relying on referrals to bring in clients. One is fully booked solid with a 3-month waiting list. The other is barely scraping by. What makes the difference? These 7 “Referra...

23 Dec 202528min

#393: Most Pure Creatives Are Selfish (Here’s Why That Matters)

#393: Most Pure Creatives Are Selfish (Here’s Why That Matters)

Pure creatives are selfish. They create art for themselves. And your potential clients don’t care about your personal creativity. They care about what's in it for them. So as a creative, we can't ...

16 Dec 202537min

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