Great Leaders UK with Marina Ayton

In this episode of Hunters & Unicorns, Great Leaders UK, we sit down with Marina Ayton, VP UK&I at Wiz and co-author of The Female Sales Leader, to explore her remarkable journey from first-line to second-line leadership and back again.

Marina shares hard-won lessons on building and recruiting world-class teams, navigating rapid promotions, overcoming imposter syndrome, leveraging EQ alongside IQ, and championing diversity in sales. Whether you’re an aspiring sales leader or a seasoned executive, Marina’s playbook offers actionable insights to elevate your career and drive lasting impact.

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🏹 Key Topics Covered

00:00 – Intro & Career Beginnings

01:30 – Transitioning from first line to VP

06:00 – Building the First Enterprise Team

12:00 – Transition to Major Deals Leadership

18:00 – Stepping into Second-Line Role

24:00 – Crafting Vision & Enabling Teams

30:00 – When to Step Back & Pivot

36:00 – Imposter Syndrome as Superpower

42:00 – EQ vs. IQ in Modern Sales

48:00 – Writing The Female Sales Leader

54:00 – Reflections & Future Outlook

💥 3 Biggest Lessons

1. Embrace Humility & Listen First – Early listening builds credibility; understand before imposing change.

2. Leverage EQ to Drive Trust – Emotional intelligence is irreplaceable; it underpins long-term partnerships and diverse teams.

3. Purposeful Career Moves – Stepping back into roles refines understanding of where you add value at scale.

🙌 Thanks for listening! This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, and post-produced by the team at videoforce.pro. If you enjoyed this deep dive, please like/share and subscribe to our channel!

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💬 Notable Quotes “Imposter syndrome can be a superpower if you let it drive you to earn your seat at the table.” “Leaders must give teams the tools to imagine the art of the possible.” “EQ is never replaceable by AI; it’s what builds genuine partnerships.” #softwaresales #huntersandunicorns #playbookuniverse