Content Marketing - CMI and MarketingProfs B2B Research

Content Marketing - CMI and MarketingProfs B2B Research

Do you have a mission statement? Are you employing tactical marketing? This week on Explicit Content your hosts Pamela Muldoon and Jeff Julian discuss the CMI annual Content Marketing Research Report and its applications in growing your business.

An organization’s content mission statement should be a living document that outlines overall strategy, but allows for agility in customer satisfaction and retention. One thing that is always constant in our industry is change. Integration between strategy, development, and sales is becoming more important in today’s dynamic landscape.

Vanity content may be satisfying creatively, but will it reach your targets, and if it does: will it land effectively? The metrics we receive from various platforms can be misleading; using them in conjunction with content audits is an established way to ensure satisfaction. The alignment of strategy and development can be a razor’s edge to walk, but it is critical to delivering a quality product while flowing money to the bottom line.

Good research begets good content. Understanding your customers, and their customers, is key. Building a well-researched persona for your client will result in a much higher return on investment, and retention.

Let's discuss bringing it back to the basics with audience driven tactical marketing.

Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.

Full Show Notes and Transcripts: https://emktr.co/ecp13

Avsnitt(47)

Creative Capital & Startup Pop w/ Brentos Fernandez

Creative Capital & Startup Pop w/ Brentos Fernandez

This week the PMP talks w/ Brentos Fernandez, Head of Creative for Listen. Listen is a venture capital firm based in Chicago that focuses on investing in early-stage companies that have the potential ...

21 Dec 202055min

Delivering Disney w/ Scott Jones

Delivering Disney w/ Scott Jones

Scott Jones, Senior Producer/Writer at Disney Channel Global Marketing is one of the creative minds behind the content and on-channel promotion of Disney icons like High School Musical, Gravity Falls,...

7 Dec 20201h 14min

The Science of Play & Muppets w/ Anna Jordan Douglass PhD

The Science of Play & Muppets w/ Anna Jordan Douglass PhD

Anna Jordan Douglass, the founder and Chief Creative Officer of Makefully, a studio & consultancy specializing in research, design and production of educational media, technologies & learning environm...

17 Nov 202055min

Dolly Parton is My Spirit Animal w/ Rosie Yakob

Dolly Parton is My Spirit Animal w/ Rosie Yakob

Rosie Yakob is a thinker, maker & founder of the creative consultancy Genius Steals and the lead camp counselor for The School of Stolen Genius, an online community of creative minds with members all ...

6 Nov 20201h 7min

Mondo & the Future of Hollywood w/Paul Hogan

Mondo & the Future of Hollywood w/Paul Hogan

Talking Mondo, the pop culture phenomenon that gives fans physical representations of their fandom through posters & vinyl records. Also a rundown of how Hollywood is working/or not working within the...

19 Okt 20201h 3min

Playstation Nation w/ Jason Elm

Playstation Nation w/ Jason Elm

Joe talks with Jason Elm about his rad career running and building creative campaigns for big brands and even SuperBowl ads. Jason finally gives Joe the skinny on his 6 years running the Sony PlayStat...

7 Okt 20201h

Air Guitar Hero w/ Eric “Mean” Melin

Air Guitar Hero w/ Eric “Mean” Melin

“Strange things are afoot at the Circle K.”We are joined by Eric Melin an award-winning business communicator and senior social media community manager. Best known as the 2013 World Air Guitar Champio...

14 Sep 202039min

You Can't Spin a Story Into Existence w/ Jeff Sweat

You Can't Spin a Story Into Existence w/ Jeff Sweat

Joe & Jeff talk about how Jeff found himself in the world agency PR and how he became a young adult fiction writer. A man between worlds, this episode is a raw and wonderful peek into how a pop-market...

25 Aug 20201h 1min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
badfluence
avanzapodden
uppgang-och-fall
svd-tech-brief
bathina-en-podcast
fill-or-kill
lastbilspodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
tabberaset
rss-inga-dumma-fragor-om-pengar
24fragor
kapitalet-en-podd-om-ekonomi
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon