What Is Thought Leadership and How to Build It as a Professional Speaker with Trevor Merriden

What Is Thought Leadership and How to Build It as a Professional Speaker with Trevor Merriden

Thought leadership has a reputation problem. For too long it's been associated with gurus who claim to have all the answers -- which makes it feel either unattainable or simply unappealing to people who know better.

Trevor Merriden is here to change that. As a thought leadership consultant, content strategist, and former journalist, Trevor has spent his career helping experts build genuine authority through ideas -- not posturing. His take on modern thought leadership is refreshingly practical and immediately applicable for any speaker, coach, or business owner who wants to become a recognised voice in their field.

What you'll learn in this episode

What thought leadership actually means in 2024 and why the old definition no longer holds, why the age of the guru is over and what has replaced it, how thought leadership creates conversations that lead directly to sales, why not having all the answers is actually a competitive advantage, Trevor's three C's framework for building genuine authority, and the role of curiosity in establishing yourself as a leading voice in your industry.

About Trevor Merriden

Trevor Merriden is a thought leadership consultant, content strategist, ghostwriter, and podcaster with a background in journalism. Connect with Trevor on LinkedIn or visit merribornmedia.co.uk.

Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.

Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.

For speaking enquiries or to connect, email john@presentinfluence.com or find John on LinkedIn.

All clips and episodes are on the Present Influence YouTube channel.

Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.

Related episodes: How to Build Authority as a Speaker and Grow Your Speaking Business with Chris Ducker

Mentioned in this episode:

Speaker Fee Audit

Find out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(200)

What Speaker Bureaus Actually Do (And Why Joining One Won't Get You Booked) | Dominic Eldred-Earl from London Speaker Bureau

What Speaker Bureaus Actually Do (And Why Joining One Won't Get You Booked) | Dominic Eldred-Earl from London Speaker Bureau

Most speakers think joining a bureau is the finish line. Dominic Eldred-Earl, who books speakers for London Speaker Bureau and speaks himself, explains why it's closer to the starting line.He breaks d...

15 Juli 50min

Keynote Speaking Isn't Dying: It's the Only Thing AI Can't Replace

Keynote Speaking Isn't Dying: It's the Only Thing AI Can't Replace

Most speakers assume the flood of AI-generated content is bad news for them. In this solo episode, John Ball argues the opposite: as content gets cheaper and more abundant, a real human voice saying s...

8 Juli 10min

How One Speaker Built a $360K Business After An Overdose: His Principle, Money Follows Movement

How One Speaker Built a $360K Business After An Overdose: His Principle, Money Follows Movement

Most speakers can speak. Almost none of them can sell themselves. Ryan Botner can do both, and he learned the second skill the hard way: twenty years in sales, a million-dollar income before thirty, a...

1 Juli 38min

Stop Waiting to Be Discovered: How Speakers Build Businesses That Don't Depend on Luck

Stop Waiting to Be Discovered: How Speakers Build Businesses That Don't Depend on Luck

Most speakers are working hard. They're creating content, building relationships, showing up consistently, and still wondering why the enquiries aren't coming in the way they should.The issue usually ...

24 Juni 21min

What Makes a Keynote Work: The Buzz Is the Business With Brian Miller

What Makes a Keynote Work: The Buzz Is the Business With Brian Miller

Magician-turned-keynote-speaker Brian Miller built a speaking career on the back of a TEDx talk that went viral in 2015, then watched that career dry up within eighteen months because charisma and ent...

17 Juni 53min

The Authenticity Gap: Why Containing Your True Self Is Costing You on Stage

The Authenticity Gap: Why Containing Your True Self Is Costing You on Stage

Most speakers talk about authenticity. Fewer actually practise it. There is a version of you that turns up on stage and a version of you that exists everywhere else, and for many speakers, those two p...

10 Juni 28min

Speaker Demo Reels: What They Are Actually For (and Why Most Get It Wrong)

Speaker Demo Reels: What They Are Actually For (and Why Most Get It Wrong)

Bernadette Marciniak is a video producer who works specifically with speakers and event organisers, giving her a rare dual perspective on what actually gets speakers booked. She has captured footage a...

3 Juni 50min

Why Speakers Give Up Too Soon: The Results Lag

Why Speakers Give Up Too Soon: The Results Lag

There comes a point for almost every speaker and coach where the doubt becomes hard to ignore. You are doing the work, following good advice, showing up consistently — and nothing seems to be moving. ...

27 Maj 24min

Populärt inom Business & ekonomi

badfluence
framgangspodden
dynastin
varvet
rss-borsens-finest
uppgang-och-fall
svd-tech-brief
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
avanzapodden
fill-or-kill
rss-dagen-med-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-kort-lang-analyspodden-fran-di
tabberaset
market-makers
rss-borslunch
borslunch-2
rss-dominoeffekten
rss-veckans-trade