Growth Is Getting Harder (And What You Can Do About It) | Ep. #366
In Episode #366, Eric and Neil discuss how growth is getting harder and what you can do about it. In terms of marketing, it seems that everything repeats itself. Now, more than ever, is the time to get CREATIVE in order to stand out. Tune in to learn how you can deal with the fast-paced, competitive market out there and the importance of keeping it fresh and original. Time Stamped Show Notes: 00:27 – Today’s topic: Growth Is Getting Harder (And What You Can Do About It) 00:36 – Today’s episode is inspired by Uber’s Andrew Chen who is well known in the growth network 00:55 – CPCs and the rise of ad blockers are getting higher 01:18 – “As growth gets harder, you have no choice but to get more creative” 01:24 – The main way to grow is to think outside the box and go after different channels 01:43 – Facebook has a saturation point and the ad prices are higher 01:57 – Aside from the sending people to landing pages from your Facebook ads, take your people to educational/press type articles 02:15 – It will all come down to CREATIVITY 02:38 – Everyone is getting smarter in regards to growth 02:50 – The competition is tougher 03:09 – Facebook and Google are still on the top list of apps 03:19 – Develop your own brand to stand out 03:37 – Building your brand with corporate personnel 03:50 – Amazon’s customers are loyal therefore, they will always have high conversion rates 04:08 – Beats by Dre entered a saturated market, but still manages to make sales 04:21 – Beats by Dre has a great design that becomes part of one’s lifestyle 04:30 – They pay celebrities to use Beats by Dre 04:40 – Alternatively, you can give out equity in exchange for promotion 04:45 – Vitamin Water gave out equity to promote their product 05:05 – Social media channels are copying each other 05:24 – You have to figure out a way to differentiate yourself from the competitors 06:00 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 06:33 – Go to SingleGrain.com/giveaway for multiple entries 06:45 – That’s it for today’s episode! 3 Key Points: Leverage all channels that are available to grow your brand. The more creative you are, the more you will be able to adapt to the market and compete. Giving out equity is another way you can promote your brand. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
1 Aug 201710min
3 Creative Ways to Mine For Leads | Ep. #365
In Episode #365, Eric and Neil discuss 3 creative ways to mine for leads. Sifting through your inbox for relevant leads is a real time-killer. Eric can get anywhere from 2K to 25K emails a month for his agency and, therefore, knows why it’s important to have a system in place to find those relevant leads. Tune-in to hear how Eric and Neil cut through the thousands of emails to find those key potential emails. Time Stamped Show Notes: 00:27 – Today’s topic: 3 Creative Ways to Mine For Leads 00:37 – Eric gets 2K to 25K emails a month for the agency 00:54 – Eric used to use Drip to get through their emails 01:04 – Now they use Clearbit Enrichment API and have plugged it into Slack 01:10 – When a big company comes in, the data will automatically be pushed into Slack, then to Salesforce, so people can jump on it and reach out 01:36 – Neil goes to their email list to check who’s there 01:45 – They’ll check the emails against their LinkedIn to see which connections are ones relevant 01:55 – They then send an email with a small introduction to those relevant leads 02:18 – When you get an introduction from another organization,you will more likely close a sale 02:31 – You can do targeted ads on LinkedIn, find people within an organization and send out a blast making sure they’re opening up their email 02:48 – Use Dux-Soup combined with LinkedIn Recruiter or Sales Navigator 03:13 – It will allow you to scroll around different profiles 03:44 – Datanyze can scrape the web and search for companies within a certain category 04:03 – It’s the enterprise version of Built With 04:27 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 05:25 – Go to SingleGrain.com/giveaway for multiple entries 03:50 – That’s it for today’s episode! 3 Key Points: Leverage the tools that will help you find the relevant leads from your emails. LinkedIn is an excellent platform to employ targeted ads and find those relevant leads. Try to get referrals from organizations you already know; it’s almost a guaranteed sale. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
31 Juli 20178min
7 Apps That Marketers Should Install On Their Phone | Ep. #364
In Episode #364, Eric and Neil discuss 7 apps that marketers should install on their phone. The ideas don’t stop flowing even though you’re on the move, so that’s why it’s good to have the right apps on mobile so you don’t miss a beat. Tune-in to know why these 7 apps are MUST-HAVES and how they can make your life as a marketer more convenient. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Apps That Marketers Should Install On Their Phone 00:35 – Hype Type app allows you to enhance your Instagram story 00:49 – It will make it look more engaging and professional 01:06 – Google Analytics app lets you see your website performance 01:23 – Facebook ads and AdWords apps let you manage your ads through your phone 01:41 – Adhawk helps you manage your AdWords and it has a better interface than Google AdWords 02:09 – The better interface makes it easier to use on mobile 02:14 – Fifth app is Buffer 02:22 – If you’re reading an article on mobile, there’s a Buffer button that allows you to share the article automatically 02:32 – You can also share saved articles in Pocket through Buffer 02:53 – Sixth app is Evernote 02:58 – You can put anything on Evernote 03:35 – It can be a notebook for your ideas 03:51 – Make sure to still be organized with your ideas when you write your notes 04:30 – Nuzzle surfaces the people you’re been following and identifies the signal from the noise 05:05 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 05:52 – Go to SingleGrain.com/giveaway for multiple entries 06:00 – That’s it for today’s episode! 3 Key Points: Track your performance even while on mobile incase you need to act on a problem ASAP. Don’t let those ideas slip by, write them down on your trusted note-taking app. Leverage your mobile phone with the right apps to help ease your workflows. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
30 Juli 20179min
How to Get Traffic From Google News | Ep. #363
In Episode #363, Eric and Neil discuss how to get more traffic from Google News. Eric is currently going through the process of what it takes to be featured on Google News. He breaks down the requirements of Google News as well as the BENEFITS for your company to be featured by this incredible source. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Traffic From Google News 00:37 – Google News is an incredible place where you can be featured 01:00 – Being featured as a company will drive more traffic 01:10 – You have to pass certain requirements in order to be featured 01:23 – You need unique URLS 01:33 – You need HTML articles 01:43 – They don’t accept audio files 01:46 – Create a Google news site map 01:54 – Eric is currently in the process of going through the Google News’ requirements 02:00 – They use Yoast plugin 02:18 – For Google News, you need to write content that is broad in scope 02:25 – If you do an article about Google, your traffic will boost 02:40 – The more broad the article is coupled with a higher click-through rate, the more people will tend to keep reading and generate more traffic 02:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 03:42 – Go to SingleGrain.com/giveaway for multiple entries 03:50 – That’s it for today’s episode! 3 Key Points: Being featured on Google News WILL drive more traffic to your website. Write articles with topics that are broad in scope and which lead to high click-through rate. Do your best to comply to every one of the requirements needed to be featured on Google News. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
29 Juli 20177min
How Marketing Can Help Your Sales Team | Ep. #362
In Episode #362, Eric and Neil discuss how marketing can help your sales team. These two teams have the tendency to be at odds with each other when there is so much opportunity to benefit from one another. In fact, when marketers are successful at their job, it is easier for sales to close a deal as that brand awareness is already top of mind. Tune-in to learn how marketing helps your sales teams and why teamwork is always the way to success. Time Stamped Show Notes: 00:27 – Today’s topic: How Marketing Can Help Your Sales Team 00:43 – The more people that see your brand, the more your sales team can close a deal 00:58 – Neil does marketing case studies that focus on content marketing and press 01:28 – When Eric hears “I see your stuff everywhere,” that’s when he knows the marketing is working 01:46 – People can get to know you more on an intimate level from videos or podcasts 02:48 – A sales team isn’t as data driven as is the marketing team 02:59 – Marketing teams should use tools that will help the sales team understand what needs to be done 03:36 – Hubspot has tools for marketing and sales teams 03:55 – The worst thing you could do is participate in the “blame game” 04:12 – Sales and marketing teams should work together 04:38 – Look at the data and don’t focus on the complaints from your team 05:07 – Make sure you’re tracking your numbers 05:15 – Marketing School is giving away a free 1 year subscription to Crazy Egg which will help you see people’s behavior on your website 06:00 – Go to SingleGrain.com/giveaway to know more details 06:10 – That’s it for today’s episode! 3 Key Points: The more people see your brand, the easier it is for the sales team to close a deal. Marketing should work closely with their sales team—planning hand-in-hand and helping with each other’s weaknesses. Stay data driven; this will inform each and every step you make for your business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
28 Juli 20179min
How to Create Engaging Instagram Story Ads | Ep. #361
In Episode #361, Eric and Neil discuss how to create engaging Instagram story ads. Instagram is an effective tool that can be leveraged for your marketing strategy, but you need to know how to use it right. Tune in to learn how you construct an effective Instagram story and why Instagram is more beneficial for increasing brand awareness than it is for ROI. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create Engaging Instagram Story Ads 00:55 – Instagram story ads are the ads that pop up in between Instagram stories 01:04 – Instagram story ads are similar to Snapchat story ads 01:15 – The only time that Eric watched an Instagram story ad was when it was from Brendon Buchard 01:21 – Brendon made his story ad look like the usual Instagram story 01:38 – It was a selfie video where Brendon was teaching 01:58 – Target who you need and want 02:33 – Your conversion will go up if you’re targeting the right profiles 02:40 – Most ads aren’t relevant to a person’s profile 02:58 – It is more advantageous for you to try and get 10K followers and above 03:11 – The swipe-up option is powerful and you can push people directly to your website 03:18 – Every Instagram ad needs to run for a long time for it to be effective 03:27 – Instagram is more for branding 03:42 – Marketing School is giving away a free 1 year subscription to Olark which is a live chat software tool 03:56 – Subscribe, rate and review Marketing School 03:59 – Text MARKETINGSCHOOL to 33444 for those in the US 04:04 – That’s it for today’s episode! 3 Key Points: Any ad on Instagram needs a long period of time to work, there’s no instant ROI. Create Instagram story ads that are natural and don’t feel or look like an ad at all. Stay relevant to your target profiles. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
27 Juli 20177min
7 Growth Hacking Examples You Can Learn From | Ep. #360
In Episode #360, Eric and Neil discuss 7 growth hacking examples you can learn from. Tune in to be inspired by how these companies skyrocketed their branding and acquired more customers using a few tactical strategies. If you want to grow your company effectively, it doesn’t hurt to look to the best! Time Stamped Show Notes: 00:27 – Today’s topic: 7 Growth Hacking Examples You Can Learn From 00:37 – First is Dropbox 00:40 – Dropbox used pay-per-click to acquire more users 00:51 – Dropbox was making $60 in revenue per customer 01:23 – Second is Airbnb’s growth story 01:29 – Airbnb got people to post on Craigslist 02:08 – Third is SEMrush 02:16 – SEMrush started with a free usage model with the option to upgrade 02:56 – Fourth is Hotmail 03:05 – Hotmail added “sent from Hotmail” at the end of their email to generate signups 03:38 – Fifth is Hubspot 03:43 – Hubspot is a content marketing machine which drives a lot of signups 04:00 – Hubspot also decided to create free tools 04:10 – Hubspot can generate more leads from their free tools at a lesser cost 04:26 – Sixth is the Paypal case study 04:31 – For every signup, they gave away $20, then reduced this amount over time 04:46 – eBay was originally owned by Paypal 05:00 – Startups create press 05:20 – Startups are directing Facebook and Google’s paid traffic to pages that have incredible content written about them 05:54 – By directing traffic, PPC isn’t that bad and the conversion is quite high 06:18 – This only works for an authoritative site; the quality of content you have is what attracts people to sign up 06:35 – Marketing School is giving away a free 1 year subscription to Olark which is live chat software tool 06:48 – Subscribe, rate and review Marketing School 06:52 – Text MARKETINGSCHOOL to 33444 for those in the US 07:00 – That’s it for today’s episode! 3 Key Points: Make people WANT to know more about you and your product; the quality of your content is the means to do this. Offering an initial incentive can drive signups to your product. Create great press around your product to show the value of your product. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
26 Juli 201710min
5 Tools That'll Help You Track Your Search Engine Rankings | Ep. #359
In Episode #359, Eric and Neil discuss 5 tools that’ll help you track your search engine rankings. Tune in to know the benefits of SEO tracking, why it’s good to see how your competitors are doing and how tracking can help you see what you need to tweak with your SEO. Time Stamped Show Notes: 00:27 – Today’s topic: 5 Tools That'll Help You Track Your Search Engine Rankings 00:36 – Search engine rankings are important if SEO rankings are important to you 00:46 – First is Google Search Console 00:58 – It’s not the best, but it’s a good starting point 01:04 – Second tool is Ahrefs 01:18 – You can compare your performance and your competitors’ performance as well 01:29 – Third is Authority Labs 01:38 – It is geared towards ranking 01:47 – You can see if your SEO efforts are paying off 02:01 – A Now Provided report shows you keyword opportunities 02:05 – Fourth is SerpBook which tracks your ranking accurately 02:31 – Fifth tool is SEMrush 02:41 – It is growing and updating quite fast 03:15 – Marketing School is giving away a free 1 year subscription to Olark which is a live chat software tool 03:22 – Subscribe, rate and review Marketing School 03:26 – Text MARKETINGSCHOOL to 33444 for those in the US 03:32 – That’s it for today’s episode! 3 Key Points: Track your search engine ranking, especially if your SEO ranking is important to you. Consistently checking your ranking will help you see if your campaigns and efforts are working. If you track your competitor’s rankings as well, you will have an idea of how you can improve and revamp your strategies. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
25 Juli 20176min
