Is Twitter Still Worth Using? | Ep. #186
In Episode #186, Eric and Neil discuss if Twitter is still worth using. Tune in to find out if Twitter is really dead and what alternatives you can use to effectively increase your traffic. Time Stamped Show Notes: 00:27 – Today’s topic: Is Twitter Still Worth Using? 00:35 – Eric doesn’t use Twitter to engage with people 00:46 – Eric searches Twitter to find out what people are looking for on this platform 01:00 – Eric follows venture capitalists, founders, and SEOs 01:11 – Twitbot’s integration is useful for Eric to read news later 02:00 – “I wouldn’t use Twitter. It’s dead.” 02:27 – Neil’s number of followers is much bigger than the traffic he’s getting 02:47 – Neil’s Facebook traffic is 244K from his fan page 03:10 – Neil’s Twitter traffic is just 2% of his followers while he gets 38% traffic from Facebook 04:43 – Twitter is a waste of time to generate traffic 04:51 – Twitter is still relevant for content ideas 05:00 – You can now livestream for your Twitter app 05:28 – “Facebook is crushing everyone now with Instagram and Facebook live” 05:39 – That’s it for today’s episode! 3 Key Points: Twitter still has its benefits and one of them is their search feature. Twitter is NOT the most advantageous platform to generate traffic—Facebook is. Facebook is crushing everyone with Instagram and Facebook live. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
2 Feb 20179min
7 Ways to Get More Engagement on Social Media | Ep. #185
In Episode #185, Eric and Neil discuss the 7 ways you can get more engagement on social media. Tune in to learn some tips and tricks to grow your audience as well as some useful online tools that you can use to optimize engagement. It’s not just about growing your audience, but getting the RIGHT people to your website to boost that engagement. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Get More Engagement on Social Media 00:35 – First, go LIVE 00:47 – Instagram and Facebook are giving more priority to those who are live 00:55 – Second, repost content that did well after a month of posting 01:12 – Neil just reposted content and is doing well 01:30 – Third, Tag the people in your post 01:49 – Hashtagify can help you find the top hashtags on Instagram 02:05 – Fourth, build a community 02:18 – Interact and engage with people 02:35 – Fifth, make sure you’re scheduling at the right time 02:52 – Sixth, target the right audience 03:20 – Create a fan page in Facebook to know where your audience is coming from 04:16 – If you have a specific type of audience, adjust your settings to that specific interest/audience 04:20 – Lastly, have a great headline 04:43 – Go to Copyblogger and check their headlines’ post 04:48 – Check your competitors' headlines on BuzzSumo 05:18 – That’s it for today’s episode! 3 Key Points: Optimize your posts for a maximum reach. Interact and engage with people—frequently check your messages and reply to them. Targeting the right audience can increase your engagement. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
1 Feb 20178min
What Should You Do When Your Business Stops Growing? | Ep. #184
In Episode #184, Eric and Neil discuss what you should do when your business stops growing. There are many different solutions and options you can explore before deciding to throw the towel. Tune in to find out what Eric and Neil used as solutions when their own businesses were struggling and how an outsider’s perspective can make all the difference in saving your business. Time Stamped Show Notes: 00:30 – Today’s topic: What Should You Do When Your Business Stops Growing? 00:45 – First, look at your analytics and numbers and see what’s going on 00:53 – Are you losing traffic? Assess, then look at the actions you should take 02:00 – Do your due diligence, don’t necessarily give up 02:20 – Look at other businesses and see how they are growing, learn from them 03:37 – Sometimes you’re too close minded about your processes 04:00 – Neil shares an example from his own personal experience 04:14 – One small change like changing URL structure, does make the difference to growing your traffic 05:17 – The solution isn’t necessarily in your head, step back, and try to look at it form an objective perspective 05:30 – Network with others, be transparent with what’s happening, and you might get the RIGHT feedback and ideas that are worth trying out and will HIT that problem 06:14 – Just because you’re an expert in your space, doesn’t mean you know how to grow your own business 06:36 – Sometimes you’re too close to your own business to see what needs changing 06:45 – Pay contractors and find consultants, or go to networking events 07:40 – Eric shares his struggle with finding lead sources; check out Nathan Latka's podcast He Bought a $150k/mo Agency for $2 with Eric Siu 08:21 – Joining Entrepreneurs' Organization helped Eric find out what he needed to do to save his company—the peer group helped him learn from their experiences 09:16 – If he didn’t have help from this particular peer group, he’d be left Googling for solutions 09:45 – Network at conferences! 09:55 – At the end of the day, you’re dealing with humans and you need that connection 10:30 – That’s it for today’s episode! 3 Key Points: If you feel like your business is struggling, ASSESS your analytics and numbers to find out what’s going on BEFORE you take action. Get an outsider’s perspective and help even IF you’re an expert at what you do—sometimes you’re just too close to the situation. ENGAGE and NETWORK—at the end of the day, you’re dealing with humans and you need that community to help you out. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
31 Jan 201713min
When Is It Time to Give Up on a Marketing Campaign? | Ep. #183
In Episode #183, Eric and Neil discuss when you should give up on a marketing campaign. Tune in to find out if it is the right time to give up your current marketing campaign or whether it’s time to just pause it. Neil also shares from his own personal experience with spending on branding and how his return on investment didn’t come until years later. Time Stamped Show Notes: 00:27 – Today’s topic: When Is It Time to Give Up on a Marketing Campaign? 00:58 – Have specific goals, objectives, and have a timeline 01:05 – Set your smart goal, initially 01:18 – Have the right mindset 01:36 – If a marketing campaign doesn’t work at first, you can pause it and not shut it down 02:06 – Neil had spent on branding, but it wasn’t generating money 02:30 – After 6 years, Neil is now getting a big ROI from branding 03:15 – Paid acquisition is a short term campaign where you should get a ROI in just a few months 04:05 – Marketing requires reiteration 04:30 – The traction of YouTube ads 05:25 – Always put a timeline on whatever you’re doing 06:00 – That’s it for today’s episode! 3 Key Points: Just because something isn’t working right now, doesn’t mean it won’t work in the future. Setting a timeline for your marketing campaign makes you more productive and can save you some money. Have specific goals and objectives to guide you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
30 Jan 20179min
How to Effectively Integrate Design Into Your Marketing Collateral | Ep. #182
In Episode #182, Eric and Neil discuss how you can effectively integrate design into your marketing collateral. Tune in to discover just how important design is in your marketing campaign and why you need to be more careful in picking the right design. Time Stamped Show Notes: 00:27 – Today’s topic: How to Effectively Integrate Design Into Your Marketing Collateral 01:00 – “Design shouldn’t just be used to make things look pretty, it should have a purpose. The purpose should be to help emphasize the message you’re trying to make and drive sales and conversion.” 01:15 – Having a styling guide will help you to be consistent 01:47 – Check Dribbble to get ideas from different portfolios 01:58 – Intercom is consistent in having a good-looking design 02:26 – “Make your designs very simplistic. Designs that are too overwhelming tend to not convert well” 02:35 – Make sure the text is legible and dark in color for easier reading 02:49 – “Text impacts conversion more than anything else” 02:58 – “Make the design fall with the message you’re trying to create” 03:38 – Use call-to-actions throughout the design 03:53 – Make sure you are also answering objections 04:46 – “Your landing page should be one cohesive story” 05:05 – When you’re designing a page, your website should be responsive 05:25 – Make sure that it works on different browsers and devices 05:38 – Land-book has good examples of different landing pages 06:05 – Swiped has different ideas worth checking out 06:13 – Great design should be invisible and should be sitting in the background 06:31 – “Make sure the design elements you use on different device types are more relevant” 07:27 – That’s it for today’s episode! 3 Key Points: A simple and great design is invisible and therefore, converts into sales. Make sure the design is not hurting or taking away from the message. The design should be tailored specifically to each device for the users to have that unique experience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
29 Jan 201710min
Live Streaming 101: What Kind of Videos Should You Be Creating? | Ep. #181
In Episode #181, Eric and Neil discuss what kind of videos you should be creating when doing live streaming. They also delve into what interests viewers in terms of content and how you should carry yourself in your videos. Tune in to get some practical advice on how to connect with your viewers and make those conversions—in other words, how to make a successful video. Time Stamped Show Notes: 00:27 – Today’s topic: Live Streaming 101: What Kind of Videos Should You Be Creating? 00:40 – “Behind the scenes” videos are always a way to get people watching 01:03 – Second, do a Q&A as it builds relationship and interaction with the viewers 01:20 – Third, try to do an interview—perhaps an impromptu interview 01:30 – With Facebook live, you can also invite others to join your live stream 01:40 – Fourth, check Gary Vaynerchuk and his short clips of advice and try to mimic him 01:52 – Make sure it is general advice related to your audience, that will really help them 02:15 – Fifth, do a product or service demo 02:35 – Think of the value first 02:45 – Sixth, share personal stuff that isn’t always positive 03:21 – People can relate to it and learn from it 03:42 – Seventh, treat your live stream as a webinar 03:48 – Use Wirecast to simultaneously be online on several online platforms 04:43 – Just be careful in showing recorded videos live because some people may not like that 05:03 – That’s it for today’s episode! 3 Key Points: Be more open and transparent – it builds trust and goodwill with your viewers. People love “behind the scenes” videos and appreciate seeing the whole picture of your experience. Always plan and prepare, in advance, what you will share on live streaming – be sure it is valuable and helpful to your viewers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
28 Jan 20178min
How to Get Started with Affiliate Marketing | Ep. #180
In Episode #180, Eric and Neil discuss how you can get started with affiliate marketing. What is affiliate marketing and how can this benefit your brand and company? Tune in to find out how to be successful in affiliate marketing and the essential guidelines for setting it up. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Started with Affiliate Marketing 00:35 – Affiliate marketing is performance marketing 01:10 – The commission will depend on the industry and products 01:39 – Affiliate marketing is getting other marketers to push your product 01:47 – Affiliate Marketing One Hour a Day by Evgenii Prussakov 02:06 – It’s about the traffic you can get and what you can promote that is relevant to the offer 02:52 – You can also do paid advertising 03:05 – Cheap traffic sources are Facebook and Pinterest 03:26 – LeadDyno and Getambassador are great tools 04:07 – Have specific guidelines set up so your brand won’t get destroyed by the affiliate 04:25 – Go to any popular affiliate network and see what offers convert the best 04:52 – If your conversions are not done right, you’re not going to have any revenue 05:24 – In Clickbanks,their metrics helps you guide your conversion 05:48 – Credit Karma tells you the credit score 06:00 – TPG or The Points Guy is doing affiliate marketing really well 06:27 – Make sure that whatever you do in affiliate marketing, it’s for the long term 06:34 – Look for long-term legitimate companies and not shady ones 06:56 – Use Pretty Link which is a Wordpress plugin to cloak your links 07:20 – That’s it for today’s episode! 3 Key Points: Affiliate marketing is performance marketing. Look for companies you can work with for the long term—don’t fall for shady affiliates that can possibly ruin your brand. Get your conversions right—do the work to understand everything you can about affiliate marketing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
27 Jan 20179min
What Type of Content Should You Create When You Can Only Blog 1x a Week? | Ep. #179
In Episode #179, Eric and Neil discuss the type of content you should be creating when you can only blog one time a week. Tune in to learn how to make a blog that strikes its audience—and not just to read the blog—but compelling enough to share it, too! Time Stamped Show Notes: 00:27 – Today’s topic: What Type of Content Should You Create When You Can Only Blog 1x a Week? 00:39 – Neil was using Quick Sprout, just once a week 01:38 – You want to produce something that stands out and makes people want to link 01:49 – First, figure out who are you targeting and how you can help them 02:00 – Kissmetrics targets marketers 02:10 – Second, who are your ideal customers? 02:55 – Your content should be very specific 03:25 – Companies are looking at more detailed metrics 03:42 – Blogs should be actionable and thorough 04:00 – Groove HQ is a good example of a growing blog 05:08 – Help Scout blog posts are in-depth and well done, ranking 1 and 2 on Google 05:56 – Be specific and don’t go for volume; go for relevancy and helpfulness 06:10 – That’s it for today’s episode! 3 Key Points: Produce a blog post that stands out and that people want to share through linking. Know your target and ideal customers and provide content that is helpful to them. The KEY is to be relevant towards the right people. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
26 Jan 20179min
