161. Gary Vee Reveals how to Trade Attention for F*ck You Money

161. Gary Vee Reveals how to Trade Attention for F*ck You Money

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What’s up, Rock Nation! Today we sit down with none other than Gary Vee – the king of content, CEO of Vayner Media - a $365M agency, and one of the most iconic voices in the creator economy.


In this episode, Gary breaks down exactly how to win on social media in 2025 - from why organic content is the lifeblood of any brand, to how creators should think about attention, brand vs sales, and why most people are one piece of content away from changing their life.


He also shares how he scaled VaynerMedia from nothing, why content volume beats perfection, and how humility became his greatest superpower in business. We go deep on platform strategy, AI influencers, creating at scale, and why 22 to 30 is your time to go all in on your dream.


If you’re a creator, entrepreneur, or marketer trying to dominate attention in today’s world - this is the blueprint..


Check out Gary here:

https://www.instagram.com/garyvee/

https://www.youtube.com/ ⁨@garyvee⁩


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Timestamps:

0:00 - Intro

1:02 - What 90% of brands get wrong about Social Media

2:31 - Do you understand each platform?

4:26 - Organic Social is life

6:10 - The TikTokification of content

7:03 - You are the niche

9:07 - Gary Vee vs Alex Hormozi

10:07 - “I’ve never had to make my money from my audience”

11:26 - The early days of Vayner

12:58 - Gary’s Ah-Ha moment

14:59 - Artlist

15:41 - Gary’s pitch to brands for Vayner

18:23 - Interest Graph vs. Social Graph

20:03 - Sawdust Content Theory

21:35 - Gary’s warning to fortune 500 brands

23:19 - How Gary’s pitch has changed

24:33 - Post Creative Strategy

25:23 - How we connected with Gary

27:17 - Gary’s won the lottery twice

29:23 - Macro patients, micro speed

30:53 - Don’t be a dick

32:20 - How to really grow something big

33:42 - Hiring A players vs. B/C players

35:14 - Hydrant

36:01 - You’re leaving brand on the table

36:44 - Gary’s thoughts on Meta’s A.I. strategy

38:58 - How Gary is defending against A.I.

40:22 - How Gary won business early on with Vayner

41:25 - Gary’s current social strategy

43:25 - Gary’s advice to college graduates

46:55 - Going back to being Gary Vee

48:31 - A.I. influencers

50:17 - Gary’s mindset 25 years ago

54:28 - Gary’s has his own slang

56:22 - What platforms you should spend the most attention on


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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Avsnitt(177)

17. Picking up a Camera at 25 & Why You're NOT Too Late w/ Evan Tanaka

17. Picking up a Camera at 25 & Why You're NOT Too Late w/ Evan Tanaka

Ladies and gentlemen welcome back to another episode of The 505 Podcast! Today, we have a special guest on the pod, Evan Tanaka. Evan is an incredible photographer and videographer, who has really found his niche within the product photography space. We talk about how Evan picked up a camera for the first time at 25, out of necessity and not curiosity. We also go into what it was like being laid off from his full-time job because of the pandemic, and why it was actually the best thing to happen to him. There are so many amazing nuggets of information in this episode, so please sit back and enjoy another episode of The 505 Pod!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. CHECK OUT EVAN HERE:https://www.instagram.com/evan_naka/https://www.tiktok.com/@evan_nakahttps://www.youtube.com/channel/UC544wgZVGXORbuaZskjc6PQhttps://www.nakastudios.com/DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

16 Feb 202249min

16. FIVE Tips for How We Shoot: CONCERTS & CARS

16. FIVE Tips for How We Shoot: CONCERTS & CARS

Ladies and gentlemen welcome back to another episode of The 505 Podcast! There's a rock still missing and we have no idea where he's at... Not to worry though, cuz Kostas and Chase are holding down the 505 fort. On this episode, we thought it would be fun to give you tips for how we shoot our specific niches - Concerts and Cars. We both have learned a ton over the last few months, and wanted to share some tips for those wanting to shoot what we do.Let us know in the comments which tips were your favorite!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

10 Feb 202240min

15. Is College Worth It for Creatives?

15. Is College Worth It for Creatives?

Ladies and gentlemen welcome back to another episode of The 505 Podcast!There's a rock missing, but that's probably why this episode is so good. Kostas and Chase share some embarrassing stories from college, and then discuss the pros and cons of going to college. There's a lot of debate around whether or not college is worth it these days, especially if you are pursuing a career as a creative. So we wanted to weigh in and give our opinions.Let us know in the comments - Do YOU feel college is worth it, and why?If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

2 Feb 202250min

14. Networking for Creators - How to make it NOT SUCK

14. Networking for Creators - How to make it NOT SUCK

Ladies and gentlemen welcome back to another episode of The 505 Podcast! Today's EP is all about NETWORKING! Before we get into the tips, Brayden and Chase talk about copping a new camera and Kostas talks about going to Vegas to shoot at OMNIA nightclub for Loud Luxury. We also introduce a new segment onto the pod - Trivia! (If you have any recommendations for other segments we should do on the pod, let us know!) We then give you guys some absolute gems on how to build connections. We get it, networking can be scary and confusing, but it doesn't have to be. There's a lot we've learned over the years on how to navigate our professional fields, and we hope our tips help you out to network in the future!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

26 Jan 202249min

13. Creators Building Empires - How to BOSS UP and THINK BIGGER

13. Creators Building Empires - How to BOSS UP and THINK BIGGER

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today's EP is all about BOSSING UP! We talk about how the three of us coming together to create our production company has helped not only work on larger production projects, but charge clients more money. The key is having a TEAM! We also share which of our favorite content creators have expanded their brand past just making videos. And to finish, we touch on where we see the future of our 505 Media company going.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

19 Jan 202233min

12. You're NOT that guy pal - How to deal with IMPOSTER SYNDROME

12. You're NOT that guy pal - How to deal with IMPOSTER SYNDROME

Ladies and gentlemen welcome back to another episode of The 505 Podcast!We have a fun episode for you guys today. A few of us caught The Vid over the holidays, but it was worth it. We break down what our go-to gear would be to shoot each of our fields, and then we get into a fun game of OVERRATED/UNDERRATED. To finish off, we discuss how we all deal with imposter syndrome and what we do when the creative juices aren't flowing.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

12 Jan 202255min

11. How Troy Osterberg became a TOP TikTok creator

11. How Troy Osterberg became a TOP TikTok creator

Ladies and gentlemen welcome back to another episode of The 505 Podcast! We're excited to bring you our 2nd guest, Troy Osterberg. Troy has been a good friend of Kostas' for a while, and as you'll learn, the reason Troy started making TikToks in the first place. Since then he's amassed an impressive 1.5 million followers. We discuss what his secret to success is, what it's like being around other top creators in LA, and what he hopes to accomplish in 2022. If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. FOLLOW TROY: TikTok: https://vm.tiktok.com/TTPdMNPJMD/ Instagram: https://www.instagram.com/troyosterberg/ YouTube: https://www.youtube.com/channel/UCCrMrOOVv2EiN-XBIOPuZLA DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

6 Jan 20221h 2min

10. How to CRUSH your goals in 2022

10. How to CRUSH your goals in 2022

Ladies and gentlemen welcome back to another episode of The 505 Podcast! What a year it has been! Sadly we were without our biggest rock, Chase, for this ep. He thought visiting his fam for the holidays is more important than our pod. We see where his priorities lie… Anyways, Brayden and Kostas put the team on their back ONCE AGAIN and bring you guys an absolute BANGER of a pod. We take a look back and reflect on how our 2021 was, and share some goals we both have set for ourselves that we plan to crush in the new year!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

29 Dec 202146min

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