161. Gary Vee Reveals how to Trade Attention for F*ck You Money

161. Gary Vee Reveals how to Trade Attention for F*ck You Money

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What’s up, Rock Nation! Today we sit down with none other than Gary Vee – the king of content, CEO of Vayner Media - a $365M agency, and one of the most iconic voices in the creator economy.


In this episode, Gary breaks down exactly how to win on social media in 2025 - from why organic content is the lifeblood of any brand, to how creators should think about attention, brand vs sales, and why most people are one piece of content away from changing their life.


He also shares how he scaled VaynerMedia from nothing, why content volume beats perfection, and how humility became his greatest superpower in business. We go deep on platform strategy, AI influencers, creating at scale, and why 22 to 30 is your time to go all in on your dream.


If you’re a creator, entrepreneur, or marketer trying to dominate attention in today’s world - this is the blueprint..


Check out Gary here:

https://www.instagram.com/garyvee/

https://www.youtube.com/ ⁨@garyvee⁩


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Timestamps:

0:00 - Intro

1:02 - What 90% of brands get wrong about Social Media

2:31 - Do you understand each platform?

4:26 - Organic Social is life

6:10 - The TikTokification of content

7:03 - You are the niche

9:07 - Gary Vee vs Alex Hormozi

10:07 - “I’ve never had to make my money from my audience”

11:26 - The early days of Vayner

12:58 - Gary’s Ah-Ha moment

14:59 - Artlist

15:41 - Gary’s pitch to brands for Vayner

18:23 - Interest Graph vs. Social Graph

20:03 - Sawdust Content Theory

21:35 - Gary’s warning to fortune 500 brands

23:19 - How Gary’s pitch has changed

24:33 - Post Creative Strategy

25:23 - How we connected with Gary

27:17 - Gary’s won the lottery twice

29:23 - Macro patients, micro speed

30:53 - Don’t be a dick

32:20 - How to really grow something big

33:42 - Hiring A players vs. B/C players

35:14 - Hydrant

36:01 - You’re leaving brand on the table

36:44 - Gary’s thoughts on Meta’s A.I. strategy

38:58 - How Gary is defending against A.I.

40:22 - How Gary won business early on with Vayner

41:25 - Gary’s current social strategy

43:25 - Gary’s advice to college graduates

46:55 - Going back to being Gary Vee

48:31 - A.I. influencers

50:17 - Gary’s mindset 25 years ago

54:28 - Gary’s has his own slang

56:22 - What platforms you should spend the most attention on


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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Avsnitt(177)

9. The EVOLUTION of Social Media (From MYSPACE to TIKTOK)

9. The EVOLUTION of Social Media (From MYSPACE to TIKTOK)

Ladies and gentlemen welcome back to another episode of The 505 Podcast!We thought it'd be fun to take a trip down memory lane for this episode. We start by taking it all the way back to the beginning - Good ole Myspace. So much has changed since then, and a ton of new platforms have emerged throughout the years. We're curious, what's your favorite Social Media to use?If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

22 Dec 202149min

8. ADVICE TO OUR YOUNGER SELVES

8. ADVICE TO OUR YOUNGER SELVES

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Boy do we wish we had this episode to listen to when we were younger. There are so many things we wish we could have told ourselves 10 years ago, and hindsight is always 20/20. On this episode, we take turns talking about advice we could have given our younger selves, as well as give ourselves props for a few things we're glad we did. This was a fun one to film, so we hope you enjoy it!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

15 Dec 202146min

7. WHAT IT'S LIKE BEING A FULL-TIME YOUTUBER W/ RØB

7. WHAT IT'S LIKE BEING A FULL-TIME YOUTUBER W/ RØB

Ladies and gentlemen welcome back to another episode of The 505 Podcast! We have our first guest! Rob is a YouTuber who has gained popularity through his viral videos, most notably his videos about Kidzbop and Apple products. We talk about the trip to Aspen we all took that changed our mindset, taking that leap of faith to becoming a full-time YouTuber, and what it's like going viral.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.FOLLOW ROB:YouTube: https://www.youtube.com/channel/UCyHkmpqv8t7r8GXtCIc4hpA Instagram: https://www.instagram.com/roblopez/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

8 Dec 202155min

6. ULTIMATE Camera Gear Buying Guide (2022)

6. ULTIMATE Camera Gear Buying Guide (2022)

Ladies and gentlemen welcome back to another episode of The 505 Podcast! Today's pod is all about GEAR - What gear we recommend at different price points, when it makes to upgrade, and what gear is necessary to own other than a camera & lens. This is our ULTIMATE Camera Gear Buying Guide for 2022! If you have any specific questions about gear, our DM's are always open.If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

2 Dec 20211h 3min

5. HOW TO OVERCOME CREATIVE BURNOUT AND FIND INSPIRATION

5. HOW TO OVERCOME CREATIVE BURNOUT AND FIND INSPIRATION

Ladies and gentlemen welcome back to another episode of The 505 Podcast! In today's pod we dive into ways that we all deal with creative burnout and how to find inspiration when it feels like nothing is clicking. We appreciate all of the support on the pods and can't wait to keep pumping out these weekly episodes! If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST. DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

24 Nov 202133min

4. STOP UNDERCHARGING FOR YOUR CREATIVE WORK

4. STOP UNDERCHARGING FOR YOUR CREATIVE WORK

Ladies and gentlemen welcome back to another episode of The 505 Podcast! In today's pod we dive into how to go about charging more for your creative work and when it's okay to take less. This pod is jam packed with value and Chase is finally back from his cross-country road trip!If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST. DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

17 Nov 202135min

3. HOW TO LAND YOUR DREAM GIG

3. HOW TO LAND YOUR DREAM GIG

Welcome back to the 505 PODCAST! On today's episode Chase almost kills a girl with a sandwich, Kostas talks about shooting mainstage EDC for Loud Luxury, and the boys discuss working on their first project all together - shooting for 1800 Tequila.As always, we are always open to your feedback. Please DM us on Instagram if there is anything you want to hear on the pod. We want this to be a hub for creatives, a place we can share our stories, and bring on inspiring guests.If you liked this episode please send it to a friend and take a screenshot for your story!DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

10 Nov 202135min

2. HOW TO NAVIGATE & MONETIZE THE NEW SOCIAL MEDIA

2. HOW TO NAVIGATE & MONETIZE THE NEW SOCIAL MEDIA

Welcome back to the 505 PODCAST! On today's episode we talk about what it's like flying private with the Los Angeles Lakers, crashing drones, and how we navigate the NEW social media and monetize our following.As always, we are always open to your feedback. Please DM us on Instagram if there is anything you want to hear on the pod. We want this to be a hub for creatives, a place we can share our stories, and bring on inspiring guests.If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

3 Nov 202142min

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