Switched on Pop7 Juni 2022

So your song went viral on TikTok. What’s next?

On TikTok, pop stars — Halsey, FKA Twigs, and Florence Welch among them — have been complaining a lot lately about their labels forcing them to make TikToks. As people spent the early part of the pandemic staring at their phones instead of flocking to concerts, the short-form-video social-media platform upended music discovery. In many cases, it gave unknown musicians a pathway to enormous audiences and allowed them to burst into the mainstream on the backs of their TikTok hits. It’s a story as old as the music industry itself: No-name musician gets big overnight and lands a record deal. But until recently, it’s been hard to say just how big and how overnight, so Estelle Caswell from Vox and Matt Daniels from The Pudding spent seven months manually compiling and interrogating the data of who went viral, who got signed, and whose careers dropped off. Their resulting short documentary, We Tracked What Happens After TikTok Songs Go Viral, is a definitive dive into the 2020 class of viral TikTok stars. Although the platform is clearly a dominant force in new-music discovery, they found that streaming music is still overwhelmingly dominated by legacy artists. And since these established acts are now competing for the same eyeballs as their lesser-known colleagues on TikTok, it’s getting harder and harder for the latter to break out. So what happens after you go viral on TikTok? Listen to Switched On Pop to find out. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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II. Justice for the verse (ft. Audrey Hobert)

Everybody sings the chorus, but superfans quote the verse. On this episode of Switched on Pop, Charlie and Nate trace the verse from Shakespeare through opera to TikTok, and songwriter Audrey Hobert s...

21 Juli 0s

I. Let's get it started (ft. Aaron Dessner)

Research says you judge a song in under half a second. So why write an intro at all? On this episode of Switched on Pop, Charlie and Nate kick off their Netflix launch and probe what an intro means in...

14 Juli 0s

Switched On Pop on Netflix July 14th

We're coming to the big screen with a four part mini series starting July 14th. Learn more about your ad choices. Visit podcastchoices.com/adchoices

14 Juli 1min

Music only the World Cup could make

The quadrennial soccer (or fútbol, depending who you talk to) competition is upon us again: it's the FIFA World Cup! And while the World Cup is a sporting event, it's still relevant to the folks at Sw...

30 Juni 37min

Why we can't resist Swedish pop (ft. Zara Larsson) ICYMI

In case you missed it: How does a country of 10 million people dominate the global pop charts? From ABBA's Eurovision breakthrough to Max Martin's methodical hit-making, Sweden has quietly engineered...

23 Juni 44min

2hollis is the underground’s genre-hopping vampire

In the last episode of our feral pop miniseries, we take a look at the 22 year old rapper primed to take over the world: 2hollis. Splitting the difference between hardstyle and hip-hop while emanating...

18 Juni 31min

Pop music for an internet-pilled generation

This week on Switched On Pop, we’re looking at all things feral pop, the microgenre that takes pop music to its most wild extremes. And no feral pop artist is more tapped into that ethos than undersco...

17 Juni 25min

The new wave of pop is here, and it’s feral

What would it sound like if pop music was reverted to its most wild state of being? It would sound hyper-digital, influenced by the electronic vanguard of the 2010s, and speak to a post-genre audience...

16 Juni 32min