#473 - Why Most Sales Processes Fail (How to Elite Sales Leaders Fix Them Fast) | Nathan Broome

#473 - Why Most Sales Processes Fail (How to Elite Sales Leaders Fix Them Fast) | Nathan Broome

Nathan Broome brings a masterclass in building and operationalizing high-performing sales processes. He shares how great leaders drive clarity, prep their teams for success, and coach reps to consistent wins by simplifying execution at every stage of the deal cycle. 🎙 ACTIONABLE TAKEAWAYS: Map out your sales process step-by-step by defining what reps should do before, during, and after each call. Define the “big win” (W) for each call and give reps 3–5 different ways to achieve it—without over-prescribing. Run one-hour workshops per stage to break down the big win and key actions with your team before rolling it out. Action step: Pick one underperforming stage, define the single “win,” and have managers audit every call in that stage for two weeks to see if the win is being achieved. NATHAN’S PATH TO PRESIDENTS CLUB: Key Architect @ Outreach – Scaled SDR and SMB teams, eventually led Global Commercial Sales (150+ reps, 60% of revenue). Most Promoted Leader @ Outreach – Rose from SDR Leader to Head of Global Commercial Org with 5 promotions in 6 years. Enterprise Pioneer @ CaptivateIQ – Led shift from SMB focus to enterprise, landing marquee clients like Spotify and Netflix. RESOURCES DISCUSSED: The Ultimate 30MPC 5-Stage Sales Process Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” Free Sales Templates, Scripts and Guides 30MPC Training: 30mpc.com/training

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#594 - The Perfect Outbound Sequence: Scripts, Templates, Messaging

#594 - The Perfect Outbound Sequence: Scripts, Templates, Messaging

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#593 - EXACTLY How to Build an Unstoppable Sales Team in 60 days

#593 - EXACTLY How to Build an Unstoppable Sales Team in 60 days

Burning through 20 meetings a week with zero revenue to show for it? In this episode, Armand Farrokh breaks down their exact playbook, including: 🎯 How to define "The Slot" and purge low-intent d...

23 Juli 46min

#592 - The Sales Process That Took Outreach From $0 To $250M

#592 - The Sales Process That Took Outreach From $0 To $250M

Most sales processes are completely backward because they track what the seller does, not how the buyer actually makes decisions. In this episode, Mark Kosoglow breaks down their exact playbook, in...

21 Juli 47min

#591 - $250M CRO Teaches: How to Master Sales Metrics

#591 - $250M CRO Teaches: How to Master Sales Metrics

Nobody ever shows first-time sales leaders how to actually know their numbers. In this episode, Mark Kosoglow breaks down their exact playbook, including: 📉 How to isolate L1 lagging metrics lik...

16 Juli 30min

#590 - The Complete Discovery Call Playbook (Build It From Scratch)

#590 - The Complete Discovery Call Playbook (Build It From Scratch)

Most reps trap themselves in the red sea of crappy discovery by stopping at basic operational problems that CFOs refuse to fund. In this episode, Armand and Nick break down their exact playbook, in...

14 Juli 48min

#589 - How to Build a World-Class SDR Team (Complete Playbook)

#589 - How to Build a World-Class SDR Team (Complete Playbook)

We've all felt the heavy silence of a sales floor trying to find its rhythm. Armand Farrokh breaks down his playbook to turn an underperforming SDR team into an outbound machine. Armand’s playbo...

9 Juli 46min

#588 - The Perfect 30 Day Onboarding Program

#588 - The Perfect 30 Day Onboarding Program

Most sales onboarding plans are slow, academic, and completely distract sellers from actually selling. In this episode, Armand and Nick break down their exact playbook, including: 🚀 How to get re...

7 Juli 1h 35min

The 30MPC Sales Summer Camp!

The 30MPC Sales Summer Camp!

In the month of July you can expect: 🔥 Four weeks of free sales training across prospecting, discovery, leadership, and executive selling. 🎒 Step-by-step playbooks for sellers and leaders, strai...

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